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Ukuhlalutya umtsalane weebhokisi zekofu ezenzelwe wena

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Abathengi abaninzi baqhele ukufumana ikofu yabo egcadiweyo kwiibhegi, iipowutshi, okanye iitoti ezinobukhulu obahlukeneyo, imibala kunye neemilo.

Nangona kunjalo, imfuno yeebhokisi zekofu eyenzelwe umntu inyukile kutsha nje.Xa kuthelekiswa neengxowa zekofu zemveli kunye neebhegi, iibhokisi zibonelela abashicileli bekofu enye indlela yokubonisa imveliso yabo kwaye bahlala bebonelela ngokuguquguquka okungaphezulu kokuyilayo.

Imirhumo yekofu ihlala isebenzisa iibhokisi ezinoshicilelo olwenziwayo.Benza ukuba iicafe zekofu okanye iiroasters zipakishe uluhlu lwekofu kwibhokisi eyenziwe ngokukodwa enokuhanjiswa ngokukhawuleza.

Nangona kunjalo, abaroki baye banyusa ukupakishwa kuwo wonke umgca wabo emva kokuqaphela amathuba okuthengisa kwiibhokisi zekofu ezenzelwe wena.Ukwandisa imvakalelo yobunewunewu kunye nokuzikhethela, abanye, umzekelo, baqesha iibhokisi ukubonisa unikezelo lwekofu olufumaneka ngokulinganiselweyo.

Ukunyuka kokwamkelwa kweebhokisi zekofu ezizezakho

Kangangeminyaka, abathengi babhalisele iinkonzo ezinjengomculo kunye noshicilelo.

Nangona kunjalo, ukuthandwa kokubhaliselwa kuye kwanda kutshanje, kunye necandelo le-e-commerce likhula ngaphezu kwe-100% ukusuka kwi-2013 ukuya kwi-2018.

Ke njengenoveli yendlela yokuthengisa ikofu yabo, abashicileli bekofu abakhethekileyo ngoku babonelela ngeemodeli ezisekwe kumrhumo kubathengi.

Yindlela eluncedo yokuba abathengi bafumane ikofu rhoqo kwaye ibanika ithuba lokuzama iincasa ezintsha kunye nemvelaphi.

Xa abathengi bebenyanzelwa ukuba bathenge kwi-Intanethi ngenxa yezithintelo zoluntu kunye nokuvalwa ngexesha lobhubhani we-Covid-19, ukubhaliswa kwekofu kuye kwanda ngakumbi.

Kwiinyanga ezili-12 ezikhokelela kuMeyi ka-2020, ikhonkco lekofu yaseMelika iPeet's Coffee yabona ukonyuka kwe-70% kwii-odolo zobhaliso, ngelixa iBeanbox, inkonzo yekofu yobhaliso kuphela, yabona ukonyuka okuphindwe kane kwintengiso kwisiqingatha sokuqala sika-2020.

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Iimveliso zohlelo olunyiniweyo, iibhokisi zokungcamla ezingaboniyo, kunye neenyanda zezipho ngoku ziyinxalenye yendlela yokusetyenziswa kweebhokisi zekofu eziprintiweyo.Ngokusetyenziswa kwamakhadi okungcamla okanye izinto zokwenziwa kwebhiya, ezi nkonzo zenza ukuba abaroyi badibanise imvelaphi yekofu eyahlukileyo.

Oku kubenza bakwazi ukuvelisa iinyanda zekofu ezikhethekileyo kwiimarike ezikhethiweyo, kubandakanywa nalabo abasandul 'ukuqhekeza kwindawo ekhethekileyo yekofu kunye nabo sele bemiselwe kakuhle kwicandelo.

Izinto ezilungileyo zokubonelela ngeebhokisi zekofu ezenzelwe wena

Iikofu zekofu kunye neeroatha zinokuzuza ngokuthenga iibhokisi zekofu eziprintiweyo ngokweendlela ezininzi.

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Umzekelo, inokuphucula imbonakalo yebrendi kwaye ibeke imveliso ngaphandle kokhuphiswano.

Iibhokisi zekofu ezahlukileyo nezinomtsalane zinokunceda ngokukhawuleza ukubamba ingqalelo yomthengi kwaye ziqaqambise ubuntu beshishini.

Ukongeza, ukusebenzisa iikhathoni eziprintiweyo ngokwesiko yindlela elungileyo yokunyusa ixabiso elibonwayo kwezinye iikofu.

Umzekelo, ibhokisi enexabiso elishicilelwe ngokwesiko inokudlulisa ixabiso eliyanyaniswa noshicilelo olunyiniweyo lwezinto kwaye ihlala isebenza ngokuhambelana nokuthengiswa kwemveliso.

Iibhokisi zekofu eziprintiweyo ngokwesiqhelo zinika abaroji indawo enkulu yokwabelana ngeenkcukacha "ngebali" lophawu lwabo kunye nemvelaphi yekofu, ukukhuthaza unxibelelwano olunzulu nabathengi.

Ukongeza, ngenxa yokuba isinye kwisithathu sezigqibo zokuthenga abathengi zisekelwe kuyilo lokupakisha, ngokutsho kophando lwakutsha nje, iibhokisi zekofu zinokunceda abaroji benze imali eninzi.

Ii-roasters zinokunyusa ixabiso elicingelwayo lemveliso yazo kwaye, ngenxa yoko, imida yazo yengeniso ngokukhetha uyilo oluphucukileyo.

Yintoni ekufuneka uyithathele ingqalelo xa udala iibhokisi zekofu eziprintiweyo

Iiroatha kufuneka zilinganise izinto eziluncedo nezingeloncedo phambi kokutshintshela zonke iibhokisi zokupakisha ikofu.

Ukwenza ukupakishwa kunokucothisa ishishini ukuba indawo yokoyisa ithumela amakhulu eodolo ngosuku.Iibhokisi kusenokufuneka zisongwe, zipakishwe, zibhalwe, zize zitywinwe njengenxalenye yolu lungiselelo.

Kananjalo kuya kufuneka baqikelele ukuba bangaphi na abasebenzi abaya kufunwa ukupakishwa kwabo ukuze baphendule ngako nakuphi na ukulibaziseka okunokwenzeka kwimisebenzi yesiqhelo yeshishini.

Ukuba iibhokisi ziza kuhamba njani enye into ebalulekileyo.Kufuneka zisiwe kumthengi zikwimeko efanayo engenabala, kungakhathaliseki ukuba zikhangeleka kangakanani na xa zishiya i-roastery.

Okubangela umdla kukuba, i-avareji yephakheji ye-e-commerce ilahlekile ngamaxesha e-17 ngelixa uhamba.Ngenxa yoko, abarokha kufuneka baqinisekise ukuba iipakethe zabo zekofu zakhiwe ngemathiriyeli eyomeleleyo kodwa ehambelana nokusingqongileyo, njengekhadibhodi ephinda isetyenziswe. 

Kubalulekile ukukhumbula ukuba iskimu sombala we-brand kufuneka sigcinwe kuyo yonke iphakheji.Oku kunokonyusa ukuqondwa kwebrendi kwaye kuncede abathengi bakhusele ekucingeni ukuba imveliso iyinto ebhuqiweyo.

Uphononongo oluninzi lwezifundo lubonise ukuba, ngenxa yokuba iinkampani zinokudityaniswa ngokulula nemibala ethile, kubalulekile ukuba imibala yazo ixhase ubuntu ezinqwenela ukububonisa.

Umzekelo, umbala obomvu oqaqambileyo wenkampani yesiselo esithambileyo i-Coca Cola kunye ne-arches yegolide ye-tycoon yokutya okukhawulezayo kaMcDonald's zombini zibonakala ngokulula naphi na emhlabeni.

Xa uyila iibhokisi zekofu, ukuhambelana kwe-brand kufuneka kuthathelwe ingqalelo kuba yinto ephambili kwimpumelelo yabo yokuthengisa.

Ngamanye amazwi, okukhona amathuba okuba i-roaster inika abathengi ukuba baqaphele uphawu lwabo, kokukhona amava abo aya kuba ekhumbuleka ngakumbi.

Enye yeendlela ezilungileyo zokwakha uphawu, ukwandisa kwiimarike ezintsha, kunye nokukhuthaza ukunyaniseka kwabaxumi kukusebenzisa iibhokisi zekofu eziprintiweyo.

Iibhokisi zekofu eziprintiweyo ngokwesiqhelo zongeziwe kwi-assortment yeqela le-100% enokuphinda isetyenziswe, ukupakishwa kwekofu ehambelana nokusingqongileyo.

Iibhokisi zethu zekofu, ezenziwe ngeepesenti ezili-100 zekhadibhodi ezisetyenzisiweyo, zinokwenziwa ngokwezifiso ngokupheleleyo ukumela ngokufanelekileyo ibrendi yakho kunye neempawu zekofu yakho.

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Iqela lethu loyilo linokwenza ushicilelo olulodwa lwebhokisi yekofu kwicala ngalinye ngenxa yetekhnoloji yethu yokuprinta yedijithali.

Ngamanye amazwi, okukhona amathuba okuba i-roaster inika abathengi ukuba baqaphele uphawu lwabo, kokukhona amava abo aya kuba ekhumbuleka ngakumbi.

Enye yeendlela ezilungileyo zokwakha uphawu, ukwandisa kwiimarike ezintsha, kunye nokukhuthaza ukunyaniseka kwabaxumi kukusebenzisa iibhokisi zekofu eziprintiweyo.

Iibhokisi zekofu eziprintiweyo zongezwa kwiqela le-CYANPAK kwi-assortment ye-100% enokuphinda isetyenziswe, ukupakisha ikofu ehambelana nokusingqongileyo.

Iibhokisi zethu zekofu, ezenziwe ngeepesenti ezili-100 zekhadibhodi ezisetyenzisiweyo, zinokwenziwa ngokwezifiso ngokupheleleyo ukumela ngokufanelekileyo ibrendi yakho kunye neempawu zekofu yakho.

Iqela lethu loyilo linokwenza ushicilelo olulodwa lwebhokisi yekofu kwicala ngalinye ngenxa yetekhnoloji yethu yokuprinta yedijithali.


Ixesha lokuposa: Dec-25-2022