Ikawa yawe igizwe nibice bitandukanye bishobora gufata urufunguzo rwo gukurura abakiriya.
Birashobora kuba imiterere, ibara ryishusho, cyangwa imiterere.Izina rya kawa yawe birashoboka ko ari byiza.
Icyemezo cyumukiriya wo kugura ikawa kirashobora guterwa cyane nizina ryahawe.Kubera ko ikawa ari ibiryo, abakiriya benshi bazahitamo uburyohe bushimisha uburyohe bwabo.
Isake nyinshi irwana no guhitamo niba wagerageza ubwoko bwa kawa ishimishije cyangwa guteka gusa kubisabwa byaho.Ariko, niba batanze kawa zabo amazina ashimishije, barashobora kuzuza byombi.
Kuki abatekera ikawa batanga amazina y'ibishyimbo?
Kugirango bitandukane nabandi bakariso kumasoko yihariye, benshi bashaka guha ikawa zabo amazina yihariye.
Nibyingenzi kuzirikana ko ishusho yumuguzi wikirango cyawe ishobora guterwa nizina utanga ikawa yawe.Byongeye, izina rigomba gusobanura neza ibiri mubikapu.
Iyo bigeze kumurongo wamahitamo, ikawa nikinyobwa kidasanzwe.Kimwe na vino, abakiriya benshi bifuza uburambe runaka.
Kurugero, barashobora gushaka igikombe gituje hamwe na shokora ya shokora cyangwa inzoga nziza ya citrus.
Ni izihe nsanganyamatsiko zigaruka cyane mu mazina yihariye ya kawa?
Isake nyinshi ihitamo kugumana ninsanganyamatsiko zimaze kumenyekana muruganda iyo zita ikawa.
Ibihe n'ibihe nka Noheri na Pasika nimwe mumutwe.Ikawa yitiriwe ibihe ni fade ndende yatangijwe na kawa mpuzamahanga ya behemoth Starbucks.
Kubera intsinzi yayo, abandi benshi bakora kawa ubu bafashe ingamba nkizo.
Noheri ya Starbucks imenyekana ya Noheri imurika mu gikapu cyayo gitukura kandi ni ikintu cy'ingenzi mu gihe cy'ibiruhuko.
Kwita izina rya kawa bivanze nyuma yibiryo bizwi cyangwa ibinezeza biryoshye ni motif igaruka.
Kugira ngo ikawa irusheho kwemerwa no kumenyekana, ibi bikubiyemo ibintu byinshi biranga uburyohe abaguzi bashobora kuvumbura mubinyobwa.
Kurugero, Kawa ya Square Mile ifite ivanga ryihariye rya Sweetshop, mugihe Kawa ya Tribe muri Afrika yepfo ifite imvange ya Chocolate Block izwi cyane.
Kimwe mu bintu nk'ibi ni ibihe n'ibiruhuko nka Noheri na Pasika.Starbucks, ikawa yisi yose ku isi, yatangije inzira ndende yo gutanga ikawa amazina yigihe.
Abandi bakora ikawa benshi ubu bafashe inzira nkiyi yo gutsinda.
Icyamamare cya Noheri ya Starbucks nikundira ibihe kandi igaragara mumufuka wihariye wumutuku.
Insanganyamatsiko isanzwe ni kwita izina ikawa ivanze nyuma ya bombo izwi cyangwa ibiryohereye.
Mubisanzwe harimo uburyohe bwabaguzi bashobora guhura nibinyobwa kugirango ikawa irusheho kwemerwa no kumenyekana.
Kurugero, Kawa ya Tribe muri Afrika yepfo ifite icyamamare kizwi cyane cya Chocolate Block, mugihe ikawa ya Square Mile ifite ivanga ryihariye rya Sweetshop.
Ibintu byo gutekerezaho mugihe wita ikawa
Izina utanga ikawa yawe irashobora guhindura kugurisha no kumenyekanisha ibicuruzwa.
Mbere yo gutangaza izina rya kawa yawe, hari ibintu bike ugomba gutekerezaho, utitaye ko wahisemo kuyita izina rya dessert, igihe, cyangwa ikiruhuko.
Shikama.
Ibikoresho byo kwamamaza ukoresha nibicuruzwa byawe byose bigomba kugumana ikiranga kimwe.Yaba yibanze ku ngingo, nka pudding cyangwa desert, cyangwa ikirango cyawe ubwacyo, ni igice cyingenzi cyo kumenyekanisha imyitwarire ya sosiyete yawe, icyerekezo, ninshingano.
Abaguzi bamenyerewe byoroherezwa no kwerekana ibicuruzwa hamwe no gupakira ikawa, ibyo bikaba byongera amahirwe yo kongera ubucuruzi.
Bwira umugani ufite ibisobanuro kuri wewe.
Izina rya kawa rigomba kwerekana ubushake bwikigo cyawe mu mucyo nikawa biboneka ku buryo burambye.
Umukiriya arashobora kubaza amateka yikawa bakunda niba izina ryiza kubashimisha.
Ubundi buryo nukugira imifuka yikawa icapuwe kubwawe, buriwese ufite inkuru ivuga kuri producer.Ibi birashobora kongera abakiriya kumenya inzira ikawa ifata mu mbuto ikajya mu gikombe kandi bigatuma imifuka yawe yikawa ikundwa cyane.
Ku bijyanye no gupakira ikawa, CYANPAK itanga amahitamo atandukanye 100% yongeye gukoreshwa ashobora kwihinduranya kugirango agaragaze izina ryihariye rya kawa yawe.
Roaster ifite amahitamo atandukanye, yose agabanya imyanda kandi igashyigikira ubukungu bwizunguruka, harimo ibikoresho bishobora kuvugururwa nkimpapuro za Kraft, impapuro zumuceri, hamwe nububiko bwa LDPE butandukanye hamwe nibidukikije byangiza ibidukikije bya PLA.
Byongeye kandi, mubafasha gukora imifuka yikawa yabo, duha abatware bacu kugenzura neza igishushanyo mbonera.
Urashobora gukorana nitsinda ryacu ryo gushushanya kugirango dukore ikawa nziza.
Byongeye kandi, hamwe nigihe cyihuta cyo guhindura amasaha 40 nigihe cyo kohereza amasaha 24, turashobora guhitamo-gucapura imifuka yikawa dukoresheje ikoranabuhanga rigezweho.
Micro-roaster irashobora kandi kwifashisha ingano ntoya ya CYANPAK (MOQs).
Byongeye kandi, CYANPAK itanga urugero ruto rwo gutumiza (MOQs) kuri micro-roaster zishaka gukomeza guhinduka mugihe zigaragaza ibiranga ikiranga n’ibidukikije.
Igihe cyo kohereza: Ugushyingo-22-2022