Yechinyakare kurongedza kofi inogona kunge isisiri iyo inonyanya kushanda nzira yekugutsa zvinotarisirwa nevatengi nekuda kwekuwedzera kwechigadzirwa kudiwa uye kureba kwekutengesa.
Muindasitiri yekurongedza chikafu, smart packaging tekinoroji nyowani inogona kubatsira kuzadzisa zvinodiwa nevatengi uye mibvunzo.Kurumidza Kupindura (QR) makodhi imhando yekurongedza yakangwara ichangobva kuwana mukurumbira.
Zvigadzirwa zvakatanga kushandisa maQR makodhi kupa kutaurirana-yemahara mutengi kutaurirana panguva yeCovid-19 denda.Huwandu huri kuramba huchikwira hwemafemu huri kuvashandisa kuendesa ruzivo rwakawanda pane kurongedza sezvo vatengi vachiwedzera kujairana nepfungwa.
Vatengi vanogona kuwana rumwe ruzivo nezve kunaka kwekofi, mavambo, uye flavour manotsi nekuongorora QR kodhi pabhegi.Makodhi eQR anogona kubatsira vanogocha mukufambisa ruzivo nezverwendo rwekofi kubva kumbeu kuenda kune imwe sezvo vatengi vazhinji vanoda mutoro kubva kumhando dzekofi dzavanotenga.
Ramba uchiverenga kuti udzidze zvakawanda nezve madhinda maQR makodhi pamabhegi akagadziridzwa ekofi uye kuti izvi zvingabatsire sei vanogocha.
QR macode anoshanda sei?
Kuti agadzirise maitiro ekugadzira ekambani yeJapan Toyota, QR macode akagadzirwa muna 1994.
QR kodhi inonyatso chiratidzo chekutakura data ine data rakaiswa mairi, yakafanana nebhakodhi yepamusoro.Mushandisi anowanzo kutungamirwa kune webhusaiti ine rumwe ruzivo mushure mekutarisa iyo QR kodhi.
Mafonifoni paakatanga kubatanidza software yekuverenga kodhi mumakamera avo muna 2017, maQR macode akatanga kuwanikwa kune veruzhinji.Vakabva vagamuchira mvumo kubva kumasangano akakosha ekumisikidza.
Huwandu hwevatengi vanogona kuwana maQR macode hwakawedzera nekuda kwekushandiswa kwakapararira kwemafoni uye kuwana internet inomhanya.
Zvikuru, vanopfuura 90% vanhu vakawanda vakabatikidzwa nemaQR macode pakati pa2018 na2020, pamwe nemamwe maQR code ekuita.Izvi zvinoratidza kuti vanhu vazhinji vari kushandisa maQR macode, kazhinji kanopfuura kamwe.
Vanopfuura hafu yevakapindura muongororo ya2021 vakati vaizotarisa QR kodhi kuti vazive zvimwe nezve rudzi.
Pamusoro pezvo, kana chinhu chinosanganisira QR kodhi pasuru, vanhu vanofarira kuitenga.Uyezve, vanopfuura 70% yevanhu vakati vaizoshandisa smartphone yavo kutsvagira zvingangotenga.
QR macode anoshandiswa pane kofi kurongedza.
Vanogocha vane mukana wakakosha wekudyidzana nekudyidzana nevatengi nekuda kweQR kodhi.
Kunyangwe makambani mazhinji asarudza kuishandisa senzira yekubhadhara, vanogocha vangasadaro.Izvi zvinokonzerwa nemukana wekuti chikamu chakakura chekutengesa chinogona kubva kuodha yepamhepo.
Pamusoro pezvo, nekuita izvi, vanogocha vanogona kudzivirira nyaya dzekuchengetedza nedziviriro dzine chekuita nekushandisa maQR macode kufambisa kubhadhara.
Iko kushandiswa kwemaQR makodhi pakofi kurongedza nemagocha kunogona kuitwa nenzira dzakasiyana siyana, zvakadaro.
Czivisa manyuko
Zvinogona kuomera vazhinji vevanogocha kuisa nyaya yekofi pamudziyo.
Makodhi eQR anogona kushandiswa kuronda nzira yakatorwa nekofi kubva papurazi kuenda kune mukombe, zvisinei nekuti roaster iri kushanda nemurimi mumwe chete, akakosha kana kupa mashoma edition mijenya.Semuenzaniso, 1850 Kofi inokoka vatengi kuti vatarise iyo kodhi kuti vawane ruzivo nezve kwakabva, kugadzirisa, kutumira kunze, uye kugocha kofi yavo.
Pamusoro pezvo, inoratidza kune vatengi kuti kutenga kwavo kunotsigira sei mvura uye zvirongwa zvekurima zvinobatsira varimi vekofi.
Dzivisa kutambisa.
Vatengi vasingazivi kuti kofi yakawanda sei yavari kunwa kana kuti vasingazivi kuichengeta zvakanaka kumba dzimwe nguva vanoparadza kofi.
Izvi zvinogona kudzivirirwa nekushandisa maQR makodhi kuzivisa vatengi nezvehupenyu hwesherufu yekofi.Zvinoenderana neongororo ya2020 pamakatoni emukaka zvakanyanya-nemazuva, maQR makodhi anonyanya kushanda pakutaura hupenyu hwesherufu yechigadzirwa.
Gadzira kusimba
Zvigadzirwa zvekofi zviri kushandisa nzira dzebhizinesi dzakasimba muhuwandu hwakawanda.
Kuziva kwevatengi kwe "greenwashing" uye kuti inoitika kakawanda sei iri kukura panguva imwe chete.Chiitiko chinozivikanwa se "greenwashing" chinosanganisira mabhizinesi ari kuita zvirevo zvakawandisa kana zvisingatsigirwe mukuyedza kupa mufananidzo wakanakira nharaunda.
Kodhi yeQR inogona kubatsira vanogocha mukuratidza vatengi kuti nhanho imwe neimwe yerwendo rwekofi ine hushamwari sei—kubva pakugocha kusvika pakuendeswa—yakagadzirwa kuti ive.
Semuenzaniso, apo iyo organic runako kambani Cocokind yakatanga kushandisa eco-inoshamwaridzika yekurongedza zvinhu, ivo vakawedzera maQR makodhi.Vatengi vanogona kuziva zvimwe nezve magadzirirwo echigadzirwa uye kusimba kwepakeji nekuongorora kodhi.
Vatengi vanogona kuwana rumwe ruzivo nezve mhedzisiro yekofi kwezvakatipoteredza panguva yekutsvagisa, kugocha, uye kubikisa maitiro nekuongorora maQR macode ari pakofi kurongedza.
Pamusoro pezvo, inogona kutsanangura zvinhu zvinoshandiswa mukurongedza uye kuti chikamu chimwe nechimwe chingadzokororwe sei nemazvo.
Usati wawedzera maQR makodhi kune kofi kurongedza, funga zvinotevera:
Mafungiro ekuti kudhinda maQR macode pakurongedza anogona chete kuitwa panguva yakakura yekudhinda kumhanya kunoita kuti asave akakodzera kune madiki anogocha.Uku ndiko kukanganisa kwakajairwa kweQR kodhi kudhinda.
Rimwe dambudziko nderekuti chero zvikanganiso zvakaitwa zvinonetsa kugadzirisa uye kupedzisira zvave kudhurira roaster imwe mari.Uyezve, vanogocha vaizofanira kubhadhara kudhinda kutsva kana vachida kushambadza kofi yemwaka kana meseji isina nguva.
Nekudaro, echinyakare mapakeji maprinta anowanzo kusangana nedambudziko iri.Kuwedzerwa kwemakodhi eQR uchishandisa kudhindwa kwedhijitari kumabhegi ekofi ingave mhinduro kune idzi nyaya.
Vanogocha vanogona kukumbira nguva dzekuchinja nekukurumidza uye nhamba shoma shoma yeodha vachishandisa kudhinda kwedhijitari.Pamusoro pezvo, inoita kuti vanogocha vagadzirise makodhi avo pasina kushandisa imwe nguva kana mari kuratidza chero shanduko kubhizinesi ravo.
Nzira iyo ruzivo nezve indasitiri yekofi inogovaniswa yakachinja kutenda kune QR makodhi.Vanogocha vanogona ikozvino kuisa aya mabarcode akajeka kuti agone kuwana ruzivo rwakakura pane kupinda yese saiti zvinongedzo kana kuburitsa ngano padivi pemabhegi ekofi.
PaCyan Pak, tine nguva yekuchinja kwemaawa makumi mana uye nguva yekutumira yeawa makumi maviri nemana yekudhinda nedigital QR macode paeco-friendly coffee packaging.kuti ruzivo rwakawanda rwunodiwa negocha rinogona kuchengetwa muQR kodhi.
Hazvinei nehukuru kana chinhu, isu tinokwanisa kupa yakaderera edha yehuwandu (MOQs) yekurongedza nekuda kwesarudzo yedu yesarudzo ine hushamwari nharaunda, iyo inosanganisira kraft kana pepa remupunga rine LDPE kana PLA yemukati.
Bata isu kuti uwane rumwe ruzivo nezve kuisa QR makodhi kumabhegi ekofi ane tsika yekudhinda.
Nguva yekutumira: Jul-26-2023