Stand-up pouches provide roasters with a practical, adaptable, and fashionable solution for coffee packaging. Despite being on the market for many years, their popularity has recently increased significantly due to a rise in consumer interest in efficiency and waste reduction.
Stand-up pouches, which should not be confused with flat-bottom pouches, contain a base made of material called a gusset that can be flattened to make a wide base for stability and support. Degassing valves and transparent windows are only a couple of the important extra parts that can be added during or after construction.
Continue reading to learn why you should think about packaging your coffee in stand-up pouches and how they can help speciality coffee roasters.
What are Stand-Up Pouches?
Your local supermarket’s aisles are likely to have dozens of items that are offered in stand-up pouches (SUPs), so take a stroll through them.
Manufacturers are increasingly using SUPs as a lightweight, adaptable, and space-efficient solution to package and preserve their products, from baby food to single-serve drinks. Due to their widespread use, a report by market research firm Freedonia Group projects that by 2022, demand for SUPs would reach about $3 billion.
SUPs have a W-shaped gusset at the base that can be opened up to make a solid, free-standing bottom, setting them apart from other pouches.
Spouts or resealable zippers are features on several coffee SUPs. To maintain the inside product’s freshness, the majority will employ a degassing valve.
To make opening the coffee for customers as quick and easy as possible, roasters might elect to incorporate a tear notch, or “easy tear” option.
According to a Flexible Packaging Association (FPA) research from 2015, 71% of consumers would pick a product that was flexible packaged over one that was not (such as a SUP). As reasons, they emphasized convenience of use, protection, and storage compatibility.
How to Keep Your Coffee Fresh
The hard work and effort put into roasting your coffee to release its unique flavors and smells can be rapidly undone by selecting packaging that doesn’t sufficiently protect your beans.
Danish-born Asser Christensen is an authority on coffee and a Q grader. He asserts that roasters must carefully consider choosing packaging that will best preserve coffee at a time when its freshness is so crucial.
It’s simple to grasp why it’s such a crucial aspect, Asser claims, after a [coffee user] has tasted the distinction between stale coffee and fresh beans.
When coffee comes into touch with oxygen, it becomes bad. Asser notes that it’s critical to properly reseal a bag after each usage since oxidation increases when a bag is opened. The inclusion of a resealable zipper makes this simple to perform.
SUPs are incredibly adaptable. In addition to an aluminum foil lining, Cyan Pak offers customization choices across numerous layers. One of the best materials for preventing oxygen and humidity from entering helps maintain the freshness of coffee.
How Economical Are Standing Pouches?
When purchased in bulk, SUPs have a number of financial benefits. Due to the packaging’s modest weight and malleability, it requires little storage space while in transit, which results in decreased freight costs. Once they get there, it also means that the roastery or café where they are kept have to make less room for them.
The FPA highlighted in the same 2015 analysis that businesses using stand-up pouches have lower production costs, as well as increased supply chain efficiency and competitive positioning.
Specialty coffee roasters can gain an advantage over rivals without sacrificing coffee quality by moving to more economical packaging.
In addition coffee being more affordable, SUPs are also becoming more widely recognized as a more environmentally beneficial option for roasters. The lightweight packaging used in SUPs uses less energy to produce and is estimated to utilize 75% less material than conventional storage containers, cartons, or cans.
A common material for SUPs at Cyan Pak is LDPE, a 100% recyclable bioplastic that appeals to customers looking for roasters that are dedicated to sustainability. However, all of our SUPs can be customized over numerous layers regardless of the material used. This might be a glossy color print on recyclable PLA for a more colorful design, or a kraft paper exterior to communicate a more rustic sense for your coffee business.
Attracting Customers
When filled with coffee and put on display for purchase, SUPs offer customers a tempting alternative. They stand alone and have lots of room for labels, logos, and product details.
If you don’t have enough shelf space, you may also provide them hang holes so they can hang from rods. Carrying handles can be added to coffee pouches that are heavier.
By including a clear window on the front of their container, several speciality coffee roasters highlight the appealing appearance of their coffee. This allows customers to see the beans they’re about to purchase and determine whether or not they meet the desired roast profile. Furthermore, according to Mintel research, transparent packaging boosts the consumer’s perception of food freshness, which is very important to customers of speciality coffee.
SUPs have a lot of shelf appeal but are also highly stable. Your stand up pouches are tough to unintentionally knock over due to their solid construction, regardless of how filled or empty they are.
Because of the product’s stability, customers are also less likely to put it in another type of container, such a jar with a lid, keeping your brand top-of-mind.
It is not surprising that stand-up pouches have gained popularity among so many specialty coffee roasters because they are convenient to store, user-friendly, and economical.
Stand-up coffee pouches are totally customizable at Cyan Pak, and we’ll take care of the entire procedure for you, from conception to completion.
Degassing valves, resealable zippers, clear windows, and multilayer designs are just a few of the many features we provide. Use the following link to contact our staff for additional details.
Contact our team here for more details about our stand-up coffee pouches.
Post time: Jun-17-2023