Ngaphambili, kuyenzeka ukuba ixabiso loshicilelo lwesiko ligcine iiroatha ezithile ekuveliseni iibhegi zekofu ezilinganiselweyo.
Kodwa njengoko itekhnoloji yoshicilelo yedijithali ihambele phambili, iye yaba lukhetho olungabizi kakhulu kwaye lunobuhlobo nokusingqongileyo.Ukushicilelwa kwizinto ezinokuphinda zisetyenziswe kunye ne-biodegradable kubandakanya iphepha le-kraft, iphepha lerayisi, i-polylactic acid (i-PLA), kunye ne-polyethylene ephantsi-uxinzelelo (LDPE) inokwenzeka nge-HP Indigo 25K Digital Press, umzekelo.
Oku kwenza ukuba abaroji bekofu bavelise ushicilelo olulinganiselweyo olushicilelweyo, lwamaxesha onyaka, okanye olufutshane lwengxowa yoyilo lwekofu emva kokutyala imali kwimpahla yokupakisha eco-friendly.
Kuluncedo kwiiroatha ukwandisa intengiso ngokubonelela ngohlelo lwekofu olulinganiselweyo.Ukongeza, banikezela ngenkululeko yokujonga uphawu lwabo oluqhelekileyo kwaye bazame iikofu ezintsha, ezinceda ukuvuselela umgca wabo wempahla.
Qhubeka ufunda ukuze ufumane ngakumbi.
Kutheni iimbotyi zekofu zithengisa iimbotyi ezilinganiselweyo?
Ngenxa yolonwabo olukhulu oluveliswa ziimveliso "ezintsha" kubathengi abaninzi, ukubonelela ngeekofu ezilinganiselweyo kunokuba nempembelelo entle kakhulu kwinkampani.
Ngenxa yoku, abaroji bekofu abakhethekileyo bahlala bebonisa iikofu ezilinganiselweyo njengesicwangciso sokuthengisa.Ngexesha leeholide ezixakekileyo, njengeKrisimesi okanye uSuku lweValentine, zithandwa kakhulu.
Iiroatha ngamaxesha athile zibonelela ngeekofu ezilinganiselweyo ezineprofayile zencasa ezihamba kakuhle ngexesha elithile lonyaka.Njengomzekeliso, ezinye iiroasteries zibonelela ngemixube "Yasebusika" ekhethekileyo.
Ii-roasters zinokutsala abathengi kwaye zikhuthaze ishishini eliphinda-phindayo ngokuvelisa iikofu zohlelo olunyiniweyo kuba zinobonelelo olulinganiselweyo.Oku kubonisa ukuba bahlala bethengisa ixesha elincinci kwaye ngeendleko ezinkulu kunoluhlu oluqhelekileyo.
Ukubonelela ngohlelo lwekofu olunyiniweyo lwenza abaroji bajonge imiba emitsha kwaye bandise umgca wabo wemveliso ngoyilo olutsala amehlo lokupakisha.Ngenxa yokuba zingaphi iibrendi ezikhuphisanayo ezilwela ingqalelo yabathengi, oku kunyanzelekile.
Ukongeza, ukuthengisa kumajelo eendaba ezentlalo kubonise ukukhetha kwimveliso emitsha yecrazes kunye nokuhlelwa okulinganiselweyo.Kwiwebhusayithi yokwabelana ngevidiyo iTikTok, "iced Biscoff latte", umzekelo, iye yaduma kakhulu.Emva kweeyure ezimbalwa kwi-intanethi, sele ifumene ngaphezu kwe-560,000 yokuthandwa.
Oku kubonisa ngokungathandabuzekiyo ukuba abathengi baya kuxelela abanye ngemveliso ebamba ingqalelo yabo.
Ukuba iiroki ziyakwazi ukufumana eli nqanaba lomdla, imveliso yabo inokwabelwana ngayo kwaye ixoxwe ngemarike ekujoliswe kuyo.Nokuba kwenzeka kuphela ngamanye amaxesha, kunokuba nefuthe elikhulu.
Isabelo sengqondo ye-brand kunye nokuqondwa kwe-brand ngoko kuyakhula, ukwandisa amanani okuthengisa endleleni.
Iingqwalasela ekudaleni iibhegi zekofu ezilinganiselweyo
Ukongeza kokuyimfuneko ekukhangeni abathengi, ukupakishwa kwekofu kusebenza njengejelo elikhulu lonxibelelwano nabo.
Ngoko ke kufuneka ibazise ngeempawu zekofu kunye nokuba yintoni eyenza ibe yinto ekhethekileyo.Ulwazi olukwiingxowa zekofu lunokuqulatha izimvo zokungcamla, imvelaphi kwifama apho yakhuliswa khona, kunye nendlela ikofu emele ngayo amaxabiso angundoqo enkampani.
Ukwenza oku, iiroki zihlala zisebenzisana neengcaphephe zokupakisha ukuphuhlisa ilizwi elimanyeneyo lokuthengisa kuwo onke amaqonga abo okuthengisa.
Ngaphandle kwento yokuba ukwenza oko kubalulekile ekudaleni ibhrendi eyomeleleyo kunye nenkampani, abaroyi banokugqiba ekubeni batshintshe iimpawu ezithile zeengxowa zabo zekofu ezilinganiselweyo.
Into ebalulekileyo kukugcina uyilo lokupakisha lwekofu luhambelana.Iirosti zinokufezekisa oku ngokuseka unxibelelwano phakathi kwazo zonke iibhegi zekofu, mhlawumbi ngokusebenzisa imifanekiso efanayo, i-typography, kunye nezinto zokupakisha, okanye ngokusebenzisa ilogo enobungakanani kunye nendawo kwingxowa nganye.
Ii-roasters zinokuqinisekisa ukuba unikezelo lwabo olulinganiselweyo luyahambelana nohlobo lwabo olukhoyo ngokugcina ulungelelwano kuzo zonke izinto ezisisiseko.
Ukongeza, ngokudlala ngemibala, abaroji banokwenza iibhegi zabo zekofu ezilinganiselweyo zivelele.Ukongeza, abaroki banokusebenzisa iimpawu zekofu njengempembelelo yeempawu zoyilo olutsha.
Endaweni yoko, abaroki basenokukhetha ukuzama uhlobo olwahlukileyo lwemathiriyeli yokupakisha.Umzekelo, iphepha lekraft elingaxutywanga lincedisana nemibala epinki, eluhlaza okwesibhakabhaka, kunye ne-neon ngobuhle kwaye ihambelana nokusingqongileyo.
Sukunyula inkampani yokupakisha yeekofu ezikhethekileyo
Iiroki zihlala zikholelwa ukuba imisebenzi ebiza imali eninzi, egcweleyo yoshicilelo lolona khetho lubalaseleyo, yiyo loo nto uninzi lwabo luyeka ukuzama ukuyila ukupakisha.
Ubuncinci beodolo yobungakanani (MOQs) bufikeleleka ngakumbi ngenxa yenkqubela phambili yakutsha nje kubugcisa bokushicilela obufana noshicilelo lwedijithali.
Ii-MOQ ezisezantsi zinika abathengi ukupakisha ukuguquguquka ngakumbi ngelixa uvumela abashicileli ukuba bagqibe ukuhanjiswa ngokukhawuleza.
Uphuhliso kushicilelo lwedijithali, ngokukodwa, lugqibelele kwii-odolo ze-MOQ eziphantsi kunye nokushicilelwa okufutshane.
Njengomzekeliso, uCyan Pak usanda kuthenga i-HP Indigo 25K Digital Press.Iibrendi ezincinci kunye nee-roasters ezincinci ngoku zinokuguquguquka okungaphezulu koyilo enkosi kobu buchwepheshe.
Umshicileli wedijithali we-HP Indigo ayifuni iipleyiti ezenziwe ngokukodwa kuyilo ngalunye.Ngenxa yoko, uyilo lwezikhongozeli lunokuguqulwa ngokukhawuleza kwaye lungabizi kakhulu, kwaye umphumo wendalo esingqongileyo unokucuthwa ukuya kuthi ga kwi-80%.
I-Roasters inokuvelisa i-coffee edition limited bags ngexabiso elifanelekileyo ngokusebenza kunye nomthengisi wokupakisha owenze utyalo-mali kule teknoloji.Emva koko, ezi zinokufakwa ngokulula kumgca wemveliso.
Ii-roasters zinokuphendula ngcono kwiindlela zabathengi, ukuhamba kwamaxesha onyaka, kunye neziganeko ezibalulekileyo zonyaka ngokubonelela ngohlelo lwekofu olulinganiselweyo.Ngaphandle kokubeka umngcipheko weendleko ezigqithisileyo okanye ukuphambuka kwikhondo lophawu lwabo.
Abashicileli bekofu abakhethekileyo banokuvuselela i-brand yabo kwaye babeke iimveliso zabo phambili kwiingqondo zabathengi ngokuvelisa iikofu ezilinganiselweyo.Banika ithuba elikhethekileyo lokwenza ukupakishwa okutsala amehlo okungameli nje ngokuchanekileyo umgangatho wesiselo esinecaffeine kodwa kwakhona kuvuselele umdla kuso.
I-Cyan Pak inikezela ngepakethe ezinzileyo yekofu yeeroatha ezikhethekileyo, nokuba uthengisa ikofu yohlelo olunyiniweyo okanye uyila ngokutsha umgca wakho osemgangathweni wempahla.Sibonelela ngezinto ezahlukeneyo ezinokuthi zisetyenziswe ukwenza iipowutshi zekofu ezinokwenziwa ngokwezifiso eziza kunceda ukugcina ikofu yakho intsha.
Kwiikofu zohlelo olulinganiselweyo, ukhetho lwethu lobungakanani obuphantsi bokuodola bobungakanani (MOQ) bulungile.Nge-MOQ yeeyunithi ezingama-500 kuphela, abaroyi abakhethekileyo banokuprinta ilogo yabo eyahlukileyo kwiibhegi, beyenza ibe lolona khetho lufanelekileyo lwekofu encinci kunye nemixube yamaxesha onyaka.
Ukongeza, sinokunikezela ngepakethe emdaka emdaka kunye nemhlophe ye-kraft yephepha eqinisekisiweyo ye-FSC, egcwele ii-eco-friendly liners zokhuselo olongezelelweyo lomqobo.
Ixesha lokuposa: Jul-28-2023