Ngaphambilini, kungenzeka ukuthi intengo yokuphrinta ngokwezifiso igcine ama-roasters athile ekukhiqizeni izikhwama zekhofi zohlobo olulinganiselwe.
Kodwa njengoba ubuchwepheshe bokuphrinta bedijithali buthuthukile, sekuyisinqumo esingabizi kakhulu futhi esivumelana nemvelo.Ukuphrinta ezintweni ezigaywa kabusha nezibolayo okuhlanganisa nephepha le-kraft, iphepha lerayisi, i-polylactic acid (PLA), kanye ne-low-density polyethylene (LDPE) kungenzeka nge-HP Indigo 25K Digital Press, isibonelo.
Lokhu kuvumela abarosa ikhofi ukuthi bakhiqize amadizayini ezikhwama zekhofi aphrintiwe ngokwezifiso aphrintiwe, awesizini, noma asebenza isikhathi esifushane ngemva kokutshala izinto zokupakisha ezilungele imvelo.
Kuwusizo kuma-roasters ukukhulisa ukuthengisa ngokuhlinzeka ngamakhofi e-edishini elinganiselwe.Ukwengeza, banikeza abarosa inkululeko yokuhlola ukufaka uphawu kwabo okuvamile futhi bazame amakhofi amasha, okusiza ukuvuselela ulayini wabo wezimpahla.
Qhubeka ufunde ukuze uthole okwengeziwe.
Kungani abarosi bekhofi bethengisa ubhontshisi we-limited-edition?
Ngenxa yengxenye enkulu yesasasa elikhiqizwa imikhiqizo “emisha” kumakhasimende amaningi, ukunikeza amakhofi enguqulo elinganiselwe kungaba nomthelela omuhle kakhulu enkampanini.
Ngenxa yalokhu, abarosi bekhofi abakhethekile bavamise ukuletha amakhofi enguqulo elinganiselwe njengesu lokumaketha.Ngezikhathi zamaholide ezimatasa kakhulu, njengoKhisimusi noma uSuku lweValentine, athandwa kakhulu.
Abagazingi ngezikhathi ezithile bahlinzeka ngamakhofi enguqulo elinganiselwe enamaphrofayili e-flavour ahambisana kahle nesizini ethile.Njengomfanekiso, amanye ama-roasteries ahlinzeka ngezingxube "zasebusika" eziyingqayizivele.
Ama-roasters angadonsa amakhasimende futhi akhuthaze ibhizinisi eliphindayo ngokukhiqiza amakhofi enguqulo elinganiselwe ngoba anokunikezwa okulinganiselwe.Lokhu kubonisa ukuthi ngokuvamile bathengisa isikhathi esilinganiselwe nangezindleko ezinkulu kunobubanzi obujwayelekile.
Ukunikeza amakhofi e-edishini elinganiselwe kuvumela abarosa amandla ukuthi bahlole imiqondo emisha futhi banwebe umugqa wabo womkhiqizo ngamadizayini wokupakisha aheha amehlo.Uma kubhekwa ukuthi mangaki amabhrendi ancintisanayo alwela ukunakwa ngabathengi, lokhu kubalulekile.
Ukwengeza, ukumaketha kwenkundla yezokuxhumana kubonise ukukhetha kokuhlanya komkhiqizo omusha kanye nezinhlelo ezinomkhawulo.Kuwebhusayithi yokwabelana ngamavidiyo i-TikTok, i-"iced Biscoff latte", ngokwesibonelo, yaduma kakhulu.Ngemuva kwamahora ambalwa kuphela ku-inthanethi, isivele ithole ukuthandwa okungaphezu kuka-560,000.
Lokhu kukhombisa ngokungananazi ukuthi abathengi bazotshela abanye ngomkhiqizo odonsa amehlo abo.
Uma abashisi bekwazi ukuzuza leli zinga lenzuzo, umkhiqizo wabo ngokwemvelo ungase kwabelwane ngawo futhi kuxoxwe ngawo yimakethe abawuhlosile.Ngisho noma kwenzeka kuphela ngezinye izikhathi, kungaba nomthelela omkhulu.
Ngakho-ke, ukwabelana ngengqondo komkhiqizo nokuqashelwa komkhiqizo kuyakhula, kukhuphule izibalo zokuthengisa endleleni.
Ukucatshangelwa kokudala izikhwama zekhofi ezikhawulelwe
Ngaphezu kokubaluleka kokuyenga amakhasimende, ukupakishwa kwekhofi kusebenza njengomzila omkhulu wokuxhumana nawo.
Ngakho-ke kufanele ibazise ngezimfanelo zekhofi kanye nokuthi yini elenza libe elikhethekile.Ulwazi olusezikhwameni zekhofi lungaqukatha ukuphawula okunambithayo, isizinda epulazini lapho litshalwe khona, nokuthi ikhofi liwamelela kanjani amanani ayisisekelo enkampani.
Ukwenza lokhu, amarosa avame ukusebenzisana nochwepheshe bokupakisha ukuze bakhe izwi lomkhiqizo elihlangene kuzo zonke izinkundla zabo zokumaketha.
Naphezu kweqiniso lokuthi ukwenza kanjalo kubalulekile ekudaleni uhlobo oluqinile nenkampani, abathosi bangase banqume ukushintsha izici ezithile zezikhwama zabo zekhofi zohlobo olulinganiselwe.
Into ebalulekile ukugcina umklamo wokupakisha wekhofi ungaguquki.Ama-roast angafeza lokhu ngokusungula ukuxhumana phakathi kwazo zonke izikhwama zekhofi, ngokusebenzisa izithombe ezifanayo, ukuthayipha, nezinto zokupakisha, noma ngokusebenzisa ilogo enosayizi ofanayo nendawo esikhwameni ngasinye.
Amarosa angenza isiqiniseko sokuthi okunikezwayo kwe-edishini elinganiselwe kuyahambisana nomkhiqizo wabo okhona ngokugcina ukungaguquguquki kuzo zonke izici ezibalulekile.
Ukwengeza, ngokudlala ngemibala, abathosi bangase benze izikhwama zabo zekhofi zohlobo olulinganiselwe zigqame.Ukwengeza, amarosa angasebenzisa izici zekhofi njengogqozi kuzici zedizayini ezintsha sha.
Esikhundleni salokho, abashisi bangakhetha ukuzama uhlobo oluhlukile lwezinto zokupakisha.Isibonelo, iphepha le-kraft elingaxutshiwe lihambisana nemibala e-pink, eluhlaza okwesibhakabhaka, ne-neon kahle futhi lihambisana nemvelo.
Sukukhetha inkampani yokupakisha yamakhofi eshicilelo elikhethekile
Abathosi bavame ukukholelwa ukuthi imisebenzi yokuphrinta ebizayo, enesilinganiso esigcwele iyona engcono kakhulu ongakhetha kuyo, yingakho abaningi babo bekugwema ukuzama ukwakheka kokupakisha.
Inani elincane le-oda eliphansi (ama-MOQ) selifinyeleleka kalula ngenxa yentuthuko yakamuva kubuchwepheshe bokuphrinta obufana nokuphrinta kwedijithali.
Ama-MOQ aphansi anikeza amakhasimende ukuguquguquka okwengeziwe kokupakisha kuyilapho evumela amaphrinta ukuthi aqedele ukulethwa ngokushesha okukhulu.
Intuthuko ekuphrinteni kwedijithali, ikakhulukazi, ilungele ama-oda e-MOQ aphansi kanye nokunyathelisa okufushane okufushane.
Njengomfanekiso, uCyan Pak usanda kuthenga i-HP Indigo 25K Digital Press.Imikhiqizo emincane kanye nama-micro roaster manje asenomklamo ovumelana nezimo ngenxa yalobu buchwepheshe.
Iphrinta yedijithali ye-HP Indigo ayidingi amapuleti enziwe ngokukhethekile kuwo wonke umklamo.Ngenxa yalokho, imiklamo yeziqukathi ingase ishintshwe ngokushesha futhi engabizi, futhi umphumela wemvelo owumphumela ungancishiswa cishe ngo-80%.
Ama-roasters angakhiqiza izikhwama zekhofi ze-edishini elinganiselwe ngenani elifanele ngokusebenza nomhlinzeki wokupakisha otshale imali kulobu buchwepheshe.Bese, lezi zingafakwa kalula emugqeni womkhiqizo.
Amarosa angasabela kangcono kumathrendi omthengi, ukudlula kwezinkathi zonyaka, nemicimbi ebalulekile yaminyaka yonke ngokunikeza amakhofi enguqulo elinganiselwe.Ngaphandle kokufaka ingozi yezindleko ezimba eqolo noma ukuchezuka endleleni yomkhiqizo wabo.
Abagazingi bekhofi abakhethekile bangavuselela umkhiqizo wabo futhi babeke imikhiqizo yabo phambili ezingqondweni zabathengi ngokukhiqiza amakhofi enguqulo elinganiselwe.Banikeza ithuba elikhethekile lokudala ukupakishwa okukhanga amehlo okungameli nje ngokunembile ikhwalithi yesiphuzo esine-caffeine kodwa futhi evuselela isithakazelo esivuselelwe kuso.
I-Cyan Pak inikezela ngezinhlobonhlobo zokupakishwa kwekhofi okuzinzile kwabagazingi abakhethekile, noma ngabe uthengisa ikhofi lohlobo olunomkhawulo noma udizayina kabusha ulayini wakho wezimpahla ojwayelekile.Sihlinzeka ngezinto ezihlukahlukene ezingase zisetshenziswe ukudala izikhwama zekhofi ezenziwe ngendlela oyifisayo ngokuphelele ezizosiza ukugcina ikhofi lakho lilisha.
Kumakhofi e-edishini elinganiselwe, ukukhetha kwethu izikhwama ze-low minimum order quantity (MOQ) kulungile.Nge-MOQ yamayunithi angama-500 kuphela, abarosa abakhethekile bangaphrinta ilogo yabo ehlukile ezikhwameni, okukwenze kube ukukhetha okuhle kwekhofi elinenqwaba nezingxube zesizini.
Ukwengeza, singanikeza ama-roaster amaphakheji e-kraft ansundu namhlophe aqinisekiswe yi-FSC, aphelele ngamalayini alungele imvelo ukuze kuvikelwe izithiyo ezengeziwe.
Isikhathi sokuthumela: Jul-28-2023