Intuthuko ye-Ecommerce ziphoqe izitolo zekhofi ukuthi ziguqule indlela ezisebenza ngayo ukuze zandise ukwesekwa kwamakhasimende nemali engenayo.
Amabhizinisi emkhakheni wekhofi kuye kwadingeka ukuthi azivumelanise ngokushesha nezimo ezishintshayo zezidingo zabathengi kanye nentuthuko yemboni.Ukuthi lezi zinkampani zashintsha kanjani ngesikhathi sokuqubuka kwe-Covid-19 kuwumfanekiso omuhle.
Izigidi zabathengi ziphoqelekile ukuthi zihlale zivaliwe ngenxa yalolu bhubhane.Lokhu kwanikeza amathilomu ekhofi namarosa ithuba lokusebenzisa izinsiza zokubhalisela ikhofi namabhokisi ngendlela ephumelela kakhulu ukuze kugcinwe amakhasimende enentshisekelo futhi efuthelwa ekhaya.
Amabhokisi ekhofi angokwezifiso asedume kakhulu njengoba imithelela yalolu bhubhane iyancipha.Ukuze unikeze ulwazi olungcono lweklayenti, abathosi abaningi bahlanganisa izikhwama zekhofi namabhokisi ekhofi aqondene nawe.
Zitholele ukuthi amabhokisi ekhofi ashintshe kanjani ukusuka ekubeni wukulungiswa kwesikhashana ukuya ekubeni asetshenziswe unomphela ezindaweni zokosa ikhofi emhlabeni wonke.
Kukhula kanjani ukuduma kwamabhokisi ekhofi enziwe kahle
Amabhokisi ekhofi abe yintandokazi esheshayo ngenxa yokulingana phakathi kwezinsizakalo zokubhalisa ikhofi nokuthenga ku-inthanethi.
Cishe u-17.8% wokuthengisa wenziwa online ekupheleni kuka-2020;ngo-2023, lelo phesenti libikezelwa ukuthi lizokhuphukela ku-20.8%.
Ilinganiselwa ku-$5.7 trillion ekuthengisweni kwebhizinisi le-e-commerce lomhlaba wonke ngonyaka odlule kuphela.
Ngenxa yokukhula okunamandla komkhakha we-e-commerce, amabhokisi ekhofi aphrintiwe ngokwezifiso angaba inketho yokupakisha enenzuzo kakhulu yamabhizinisi ekhofi.
Isibonelo, uhlobo lwekhofi oludumile i-BeanBox lube nokukhuphuka okuphindwe kane kwesidingo ngesikhathi sokuphakama kwalolu bhubhane.Ngokuphawulekayo, ukuthengiswa kokubhaliselwe kwekhofi ezitolo zekhofi zase-US kukhuphuke ngo-109% phakathi kukaMashi 22 no-Ephreli 19, 2020.
Abagazingi abengeziwe sebeyaqaphela ukuthi amabhokisi ekhofi avumelana nezimo, ikakhulukazi mayelana nempahla kanye nophawu.
Ukuzizwisa kwekhasimende komuntu ngamunye okwenziwe kwaba nokwenzeka ngamabhokisi ekhofi aqondene nawe kukhuthaza ukusebenzisana nokuxhumana phakathi kwamakhasimende nemikhiqizo.
Ngokocwaningo, amakhasimende maningi amathuba okuthi athembe ibhizinisi uma ukuthenga kwawo kulethwa ngamaphakheji akhangayo.
Amabhokisi ekhofi akwenza kube lula ngabarosi ukupakisha, ukuligcina, futhi balithumele ikhofi ngenkathi ngesikhathi esifanayo bekhulisa ukuqashelwa komkhiqizo ngaphandle kokuhlangabezana nezindleko ezengeziwe.
Kungani abathosi behlanganisa amabhokisi angokwezifiso nezikhwama zekhofi?
Ukuhlanganisa izikhwama zekhofi namabhokisi kungaphezu nje kwesu lokumaketha elihlakaniphile.
Izinkampani zekhofi zithole ukuthi ukuba nemikhiqizo eyahlukene kungazisiza zigqame emqhudelwaneni futhi zibize inani eliphezulu.
Izinsizakalo zokubhaliselwe ziyimboni eyodwa lapho amabhokisi ekhofi abone ukukhula okuqinile.Izikhwama zekhofi ezipakishwe ebhokisini lesitoko zingaba eziyisisekelo;ibhokisi eliphrintiwe ngokwezifiso linganikeza ukuzizwisa kokubhalisa okuhle kakhulu.
Kule minyaka embalwa edlule, kube nokukhuphuka okungama-25% enanini labakhiqizi bekhofi abanikezela ngokubhaliselwe kwanyanga zonke, kweviki, noma kwekota.Lokhu kukhulise isidingo sekhofi elisanda kugazingwa, eliwuhlobo oluphambili ukuze lisetshenziswe ekhaya.
Amaqembu angakwazi ukugoqa, apake, futhi alebule ama-oda okubhalisa ngokushesha futhi enze umkhiqizo uthunyelwe kalula ngokuhlanganisa izikhwama namabhokisi ekhofi enziwe aba ngokwakho.
Ukusebenza komugqa wokukhiqiza kwenza kube lula ukuthi abasebenzi bahlanganise ngokushesha uhla lwamabhokisi ekhofi.
Isigaba samabhokisi esipho singesinye.Amakhasimende angenza iphasela lesipho elihluke kakhulu labangane noma umndeni ngokuhlanganisa izikhwama zekhofi namabhokisi.
Ukwengeza, amabhizinisi ekhofi anenketho yokunikeza ulwazi lokuthenga olwenziwe ngokwezifiso.Ngokwenza lokhu, bangakwazi ukufinyelela kumakhasimende angaba khona futhi banikeze umkhiqizo osezingeni eliphezulu.
Emakethe yekhofi ekhethekile, inguqulo elinganiselwe kanye nezinketho zekhofi zesizini sezivame kakhulu.
Ukuhlanganisa amabhokisi ekhofi nezikhwama kungaholela emkhiqizweni ofunwa kakhulu njengoba amabhokisi ekhofi enziwa ngendlela oyifisayo uhlobo oluthile lwekhofi noma isizini yonyaka.
Ukunikezwa kwemikhiqizo ekhethiwe kungadonsa abantu futhi kuhlukanise ibhizinisi nezimbangi zalo.
Ngokocwaningo, amakhasimende aphakathi kweminyaka engu-18 nengu-24 azimele ngokwezimali futhi athambekele ngo-46% ekuthengeni into ye-edishini elinganiselwe.
Ngokuphawulekayo, u-45% wabathengi abaphakathi kweminyaka engu-35 no-39 babika ukuthi bathenge into “elinganiselwe”.
Imikhiqizo ye-limited edition ngokuvamile icatshangwa ukuthi iheha kakhulu abathengi abancane, okungenzeka futhi babe amakhasimende azinikele kakhulu.
Izindleko isici sokugcina okufanele sicatshangelwe lapho uhlanganisa izikhwama zekhofi namabhokisi.Ngokuya ngomthombo, ukuthenga imikhiqizo yokupakisha evuselelekayo njengamabhokisi ephepha enziwe ngothayela kungase kungabizi kakhulu.
Amafemu ekhofi angase athuthukise ukuqashelwa komkhiqizo, ukwethembeka kwekhasimende, futhi aphinde ibhizinisi ngokunikeza umkhiqizo ohlukile kulowo wezimbangi zabo emakethe.
Ongacabanga ngakho ngenkathi udala amabhokisi ekhofi ahlotshisiwe kanye nezikhwama zekhofi ezifanayo
Kunezici ezimbalwa ezibalulekile okufanele ucabange ngazo kusengaphambili lapho udala amabhokisi ekhofi.
Ngesikhathi sokulethwa nokuhamba, amabhokisi ekhofi kufanele akhiwe ukuze amelane nezimo ezihlukahlukene zangaphandle.
Ngokwezibalo, okungenani u-11% wamayunithi afika endaweni yokusabalalisa abe nohlobo oluthile lomonakalo ngesikhathi sohambo.
Enye yezinkinga ezinkulu amabhizinisi abhekana nazo ukugcina amabhokisi ekhofi esesimweni esihle kusukela ngesikhathi eshiya indawo yokosa kuze kube yilapho iklayenti liwavula.
Ukusabalalisa izimpahla ezingalungile kungase kulimaze umkhiqizo futhi kwehlise inani lokuphinda ukuthengiswa.
uma ngenxa yalokho, izindleko zingase zenyuke uma izimpahla ezilimele zidinga ukushintshwa, zipakishwe kabusha, futhi zithunyelwe kabusha.
Ukusebenzisa iphakethe lebhokisi lekhofi eliqinile nelinobungani bemvelo kusiza ukuvikela izikhwama zekhofi ngenkathi kugcinwa ukuhlonza umkhiqizo kanye nokuqinisekisa ukuthi amakhasimende ahlala ethola izimpahla zekhwalithi ephezulu.
Izikhwama zekhofi zangokwezifiso namabhokisi aphrintwe ngoyinki nama-adhesives asebenziseka kalula angasebenza futhi ekuthuthukiseni ukubukeka nokwandisa ukusebenza kwezimfuneko zokupakisha.
Uma kukhulunywa ngekhofi elikhethekile, i-Cyan Pak iyazi ukuthi kubaluleke kangakanani ukunikeza amakhasimende umuzwa ongenakulibaleka.
Sihlinzeka ngamabhokisi okubhalisa ekhofi kathayela angu-100%.Lawa mabhokisi ayindlela ekahle yokuthuthukisa ibhizinisi lakho lokubhalisa ngenxa yezinga eliphezulu lokuqina, ukumelana nesimo sezulu, kanye nokuguquguquka kosayizi.
Ukwengeza, sihlinzeka ngokukhethwa kwezinye izindlela zokupakisha ikhofi ezingaphinda zisetshenziswe ngamaphesenti angu-100 futhi zidalwe kusukela kuzinsiza ezivuselelekayo njengephepha le-kraft, iphepha lerayisi, noma iphakheji ye-LDPE ye-multilayer ene-PLA yangaphakathi eco-friendly.Lezi zizongena ngokungenasici emabhokisini okubhaliselwe kwekhofi owathengayo.
Zonke izinketho zethu zokupakisha ikhofi, okuhlanganisa ukususa i-debossing, ukugqamisa, imiphumela ye-holographic, ukuqedwa kwamabala e-UV, nokuphrinta ngokwezifiso kusetshenziswa ubuchwepheshe bokuphrinta bedijithali, kungahle kube ngokwakho ngokuphelele ngokwezidingo zakho.
Isikhathi sokuthumela: Jul-29-2023