Vatengi vakawanda vakajaira kugamuchira kofi yavo yakagochwa mumabhegi, pochi, kana matin ehukuru hwakasiyana, mavara, uye maumbirwo.
Nekudaro, kudiwa kwemabhokisi ekofi emunhu kwakawedzera munguva pfupi yapfuura.Kuenzaniswa nemabhegi ekofi echinyakare uye mabhegi, mabhokisi anopa vanogocha kofi imwe sarudzo yekuratidzira chigadzirwa chavo uye kazhinji inopa kuwedzera kuchinjika.
Kunyoreswa kwekofi kunowanzo shandisa mabhokisi ane bespoke kudhinda.Vanogonesa macafe ekofi kana vanogocha kurongedza huwandu hwekofi mubhokisi rakanyatsogadzirwa iro rinogona kuendeswa nekukurumidza.
Nekudaro, vanogocha vakawedzera kurongedza mumutsara wavo wese mushure mekuona mikana yekushambadzira yemabhokisi ekofi akasarudzika.Kuwedzera manzwiro eumbozha uye ega, vamwe, semuenzaniso, vanoshandisa mabhokisi kuratidza zvinopihwa zvekofi zvinowanikwa muhuwandu hushoma.
Kuwedzera kwekugamuchirwa kwemabhokisi ekofi ega ega
Kwemakore, vatengi vakanyoresa kumabasa akaita semimhanzi uye zvinyorwa.
Nekudaro, kufarirwa kwekunyoreswa kwakakura nguva pfupi yadarika, neiyo e-commerce chikamu ichikura neinopfuura 100% kubva 2013 kusvika 2018.
Saka senzira itsva yekutengesa kofi yavo, mamwe makofi anobika makofi ave kupa kunyoresa-based modhi kune vatengi.
Iyo inzira inobatsira vatengi kuti vawane kofi nguva nenguva uye inovapa mukana wekuyedza maflavour matsva nemabviro.
Kana vatengi vakamanikidzwa kutenga pamhepo nekuda kwezvirambidzo munharaunda uye kuvharika panguva yeCovid-19 denda, kunyoreswa kwekofi kwakawedzera kufarirwa.
Mumwedzi gumi nemiviri inotungamira kusvika Chivabvu 2020, yeAmerican coffee cheni Peet's Coffee yakaona kuwedzera makumi manomwe muzana mumaodha ekunyoreswa, nepo Beanbox, yekunyorera-chete kofi sevhisi, yakaona kuwedzera kwakapetwa kane kwekutengesa muhafu yekutanga ya2020.
Zvigadzirwa zvakaganhurirwa, mabhokisi ekuravira asingaoni, uye masumbu ezvipo zvave chikamu chemaitiro ekushandisa akadhindwa ekofi mabhokisi.Nekushandisa makadhi ekuravira kana zvekubikisa, masevhisi aya anoita kuti vanogocha vaunganidze mabviro akasiyana ekofi pamwechete.
Izvi zvinovagonesa kugadzira mabundle ekofi akasarudzika emisika yakasarudzika, kusanganisira avo vari kungopinda munzvimbo yekofi yakakosha uye avo vakatosimbiswa muchikamu ichi.
Zvakanakira kupa yakasarudzika kofi mabhokisi
Makofi ekofi uye vanogocha vanogona kuwana kubva mukutenga mabhokisi ekofi akadhindwa nenzira dzakati wandei.
Semuenzaniso, inogona kuvandudza maonero emhando uye kuseta chigadzirwa kunze kwemakwikwi.
Mabhokisi ekofi akasarudzika uye anokwezva anogona kubatsira nekukurumidza kutora kutarisisa kwemutengi uye kuratidza hunhu hwebhizinesi.
Pamusoro pezvo, kushandisa makatoni akadhindwa akasarudzika inzira yakanaka yekusimudza kukosha kunoonekwa kwemamwe makofi.
Semuyenzaniso, bhokisi rinodhura rakadhindwa rinokwanisa kuburitsa kukosha kwakabatana nezvinhu zvishoma uye rinowanzoshanda pamwe chete nekushambadzira zvigadzirwa.
Mabhokisi ekofi akadhindwa ega anopawo vanogocha nzvimbo yakakura yekugovana ruzivo nezve "nyaya" yemhando yavo uye kwakabva kofi, ichikurudzira hukama hwakadzama nevatengi.
Pamusoro pezvo, nekuti chikamu chimwe muzvitatu chesarudzo dzekutenga kwevatengi chinoenderana nedhizaini yekurongedza, maererano netsvagiridzo yazvino, mabhokisi ekofi anogona kubatsira vanogocha kuita mari yakawanda.
Vanogocha vanogona kukwidza kukosha kunofungidzirwa kwezvigadzirwa zvavo uye, nekudaro, mibairo yavo yepurofiti nekusarudza dhizaini yakaoma.
Chii chaunofanira kufunga nezvazvo paunenge uchigadzira mabhokisi ekofi akadhindwa
Vanogocha vanofanira kuyera zvakanakira nekuipira vasati vachinja zvese zvekofi kurongedza kumabhokisi.
Kugadzira kurongedza kunogona kudzikisira bhizinesi kana roastery iri kutumira mazana emaodha pazuva.Mabhokisi angada kupetwa, kurongedzerwa, kunyorwa, uye kunamwa sechikamu chegadziriro iyi.
Vachazodawo kuona kuti vangani vashandi vanozodiwa pakurongedza kuitira kuti vazvidavirire kune chero kunonoka kunoitika kumabasa ebhizinesi.
Kuti mabhokisi achafamba sei chimwe chinhu chakakosha.Dzinofanirwa kuendeswa kune mutengi mune imwecheteyo isina ruvara mamiriro, zvisinei nekushamisa kwavanogona kutarisa kana vabva pakugocha.
Sezvineiwo, avhareji e-commerce package inorasika ka17 uchiri munzira.Nekuda kweizvozvo, vanogocha vanofanirwa kuve nechokwadi chekurongedza kwavo kwekofi kwakagadzirwa kubva kune yakasimba asi ine hushamwari hwezvakatipoteredza, senge kadhibhodhi yakadzokororwa.
Izvo zvakakosha kuti uyeuke kuti iyo brand color scheme inoda kuchengetedzwa mukati mese kurongedza.Izvi zvinogona kuwedzera kuzivikanwa kwemhando uye kubatsira kudzivirira vatengi kubva pakufunga kuti chigadzirwa chakashata.
Ongororo dzakawanda dzedzidzo dzakaratidza kuti, nekuti makambani anogona nyore kusvika pakubatanidzwa nemamwe mavara, zvakakosha kuti mavara avo atsigire hunhu hwavanoshuvira kuratidza.
Semuenzaniso, ruvara rutsvuku rwakajeka rwekambani yezvinwiwa zvinyoro yeCoca Cola uye mabiko egoridhe echikafu chekukurumidza tycoon McDonald's zvese zvinoonekwa zviri nyore chero kupi zvako munyika.
Paunenge uchigadzira mabhokisi ekofi, kuenderana kwemhando kunofanirwa kuverengerwa nekuti ndicho chinhu chakakosha chekubudirira kwavo kwekushambadzira.
Mune mamwe mazwi, iyo yakawanda mikana yekugocha inopa vatengi kuti vazive mhando yavo, zvakanyanya kukanganwika chiitiko chavo.
Imwe yedzakanakisa nzira dzekuvaka mhando, kuwedzera mumisika mitsva, uye kukurudzira kuvimbika kwevatengi ndeyekushandisa mabhokisi ekofi akadhindwa.
Mabhokisi ekofi akadhindwa akawedzerwa kune c timu assortment ye100% inogona kudzokororwa, ine hushamwari hwekofi yekurongedza.
Mabhokisi edu ekofi, ayo akagadzirwa kubva ku100 muzana akadzokororwa makadhibhodi, anogona kuve akagadziridzwa zvakakwana kuti amiririre zvakafanira mhando yako uye hunhu hwekofi yako.
Chikwata chedu chekugadzira chinogona kugadzira yakasarudzika kudhinda kwebhokisi rekofi padivi rega rega nekuda kweyedu yekucheka-kumucheto tekinoroji yedhijitari yekudhinda.
Mune mamwe mazwi, iyo yakawanda mikana yekugocha inopa vatengi kuti vazive mhando yavo, zvakanyanya kukanganwika chiitiko chavo.
Imwe yedzakanakisa nzira dzekuvaka mhando, kuwedzera mumisika mitsva, uye kukurudzira kuvimbika kwevatengi ndeyekushandisa mabhokisi ekofi akadhindwa.
Mabhokisi ekofi akadhindwa-akadhindwa akawedzerwa kune CYANPAK timu assortment ye100% inogona kudzokororwa, ine hushamwari hwekofi yekurongedza.
Mabhokisi edu ekofi, ayo akagadzirwa kubva ku100 muzana akadzokororwa makadhibhodi, anogona kuve akagadziridzwa zvakakwana kuti amiririre zvakafanira mhando yako uye hunhu hwekofi yako.
Chikwata chedu chekugadzira chinogona kugadzira yakasarudzika kudhinda kwebhokisi rekofi padivi rega rega nekuda kweyedu yekucheka-kumucheto tekinoroji yedhijitari yekudhinda.
Nguva yekutumira: Zvita-25-2022