Amakhasimende amaningi ajwayele ukuthola ikhofi eligazingiwe ezikhwameni, ezikhwameni, noma amathini anosayizi, imibala, nokuma okuhlukahlukene.
Kodwa-ke, isidingo samabhokisi ekhofi aqondene nawe senyukile muva nje.Uma kuqhathaniswa nezikhwama nezikhwama zekhofi ezivamile, amabhokisi ahlinzeka abarosi bekhofi enye inketho yokubonisa umkhiqizo wabo futhi ngokuvamile anikeze ukuguquguquka okuthuthukile kobuciko.
Okubhaliselwe kwekhofi kuvame ukusebenzisa amabhokisi aphrintiwe ngendlela ehlelekile.Anika amandla amathilomu ekhofi noma ama-roaster ukuthi apakishe izinhlobonhlobo zamakhofi ebhokisini elenziwe ngokukhethekile elingalethwa ngokushesha.
Kodwa-ke, abathosi bandise ukupakishwa kuwo wonke ulayini wabo ngemuva kokubona amathuba okuthengisa amabhokisi ekhofi aqondene nawe.Ukwandisa umuzwa wokunethezeka nokukhethekile, abanye, ngokwesibonelo, basebenzisa amabhokisi ukuze babonise okunikezwayo kwekhofi okutholakala ngamanani alinganiselwe.
Ukwenyuka kokwamukelwa kwamabhokisi ekhofi aqondene nawe
Iminyaka eminingi, abathengi babhalisele amasevisi afana nomculo nokushicilelwe.
Kodwa-ke, ukuthandwa kokubhaliselwe kukhule muva nje, nomkhakha we-e-commerce ukhula ngaphezu kwe-100% ukusuka ku-2013 kuya ku-2018.
Ngakho njengendlela entsha yokuthengisa ikhofi labo, abarosi bekhofi abakhethekile manje sebehlinzeka ngamamodeli asuselwe kokubhaliselwe kubathengi.
Kuyindlela ewusizo yokuthi amakhasimende athole ikhofi njalo futhi iwanikeze ithuba lokuzama ama-flavour amasha nemisuka.
Lapho abathengi bephoqeleka ukuthi bathenge ku-inthanethi ngenxa yemikhawulo yomphakathi kanye nokuvalwa kwezindawo phakathi nobhadane lwe-Covid-19, ukubhaliswa kwekhofi kwanda kakhulu.
Ezinyangeni eziyi-12 eziholela kuMeyi 2020, i-Peet's Coffee yaseMelika ibone ukukhuphuka kwama-oda okubhaliselwe ngo-70%, kuyilapho i-Beanbox, isevisi yekhofi ebhaliselwe kuphela, ibone ukwanda okuphindwe kane ekuthengisweni engxenyeni yokuqala ka-2020.
Imikhiqizo ye-edishini ekhawulelwe, amabhokisi okunambitha okuyimpumputhe, nezinqwaba zezipho manje sekuyingxenye yethrendi yokusetshenziswa kwamabhokisi ekhofi aphrintiwe ngokwezifiso.Ngokusetshenziswa kwamakhadi okunambitha noma izinto zokuphisa, lawa masevisi avumela abaroga ukuthi baqoqe imisuka yekhofi ehlukene ndawonye.
Lokhu kubenza bakwazi ukukhiqiza izinqwaba zekhofi ezikhethekile ezimakethe ezikhethwayo, okuhlanganisa nalabo abasanda kungena endaweni yekhofi ekhethekile kanye nalabo asebevele beqinile kulo mkhakha.
Izinzuzo zokuhlinzeka ngamabhokisi ekhofi aqondene nawe
Amathilomu ekhofi namarosa angase azuze ngokuthenga amabhokisi ekhofi aphrintiwe ngokwezifiso ngezindlela eziningi.
Isibonelo, ingase ithuthukise umbono womkhiqizo futhi ihlukanise umkhiqizo emncintiswaneni.
Amabhokisi ekhofi ahlukile futhi akhangayo angasiza ekubambeni ngokushesha ukunaka kwekhasimende futhi agqamise ubuntu bebhizinisi.
Ukwengeza, ukusebenzisa amabhokisi aphrintiwe ngokwezifiso kuyindlela enhle yokukhulisa inani elicatshangelwayo lamakhofi athile.
Isibonelo, ibhokisi eliphrintiwe ngokwezifiso elinenani lingakwazi ukudlulisa inani elihlobene nezinto ze-edishini elinganiselwe futhi livame ukusebenza ngokuhambisana nokumakethwa komkhiqizo.
Amabhokisi ekhofi aphrintiwe ngokwezifiso aphinde anikeze abarosa indawo enkulu yokwabelana ngemininingwane mayelana "nendaba" yomkhiqizo wabo kanye nomsuka wekhofi, okukhuthaza ukuxhumana okujulile namakhasimende.
Ukwengeza, ngenxa yokuthi ingxenye eyodwa kwezintathu yezinqumo zokuthenga umthengi zisekelwe ekwakhiweni kokupakisha, ngokocwaningo lwakamuva, amabhokisi ekhofi angasiza abaroga ukwenza imali eyengeziwe.
Amarosa angakhuphula inani elicatshangwayo lemikhiqizo yawo futhi, ngenxa yalokho, amamajini enzuzo yawo ngokukhetha idizayini eyinkimbinkimbi.
Okufanele ukunake lapho udala amabhokisi ekhofi aphrintiwe ngokwezifiso
Abagazingi kufanele balinganise izinzuzo kanye nokubi ngaphambi kokushintsha wonke amaphakheji ekhofi bawafake emabhokisini.
Ukwenza ukupakisha kunganciphisa ibhizinisi uma indawo yokosa ithumela amakhulukhulu ama-oda ngosuku.Amabhokisi kungase kudingeke asongwe, apakishwe, alebulwe futhi avalwe njengengxenye yalokhu kulungiselelwa.
Kuzodingeka futhi banqume ukuthi bangaki abasebenzi abazodingeka ukuze bapakishe ukuze baphendule nganoma yikuphi ukubambezeleka okungaba khona ekusebenzeni kwebhizinisi okujwayelekile.
Ukuthi amabhokisi azohamba kanjani kungenye into ebalulekile.Kufanele zilethwe ekhasimendeni zisesimweni esifanayo sokungenabala, kungakhathaliseki ukuthi zingabukeka zimangalisa kangakanani lapho ziphuma endaweni yokosa.
Kuyathakazelisa ukuthi iphakethe le-e-commerce elimaphakathi lilahleka izikhathi eziyi-17 ngenkathi lisendleleni.Ngenxa yalokhu, abarosa kufanele baqinisekise ukuthi iphakethe labo lekhofi lakhiwe ngezinto eziqinile kodwa ezihambisana nemvelo, njengekhadibhodi eligaywe kabusha.
Kubalulekile ukukhumbula ukuthi isikimu sombala somkhiqizo sidinga ukunakekelwa kuwo wonke amaphakheji.Lokhu kungakhuphula ukuqashelwa komkhiqizo futhi kusize abathengi ukuthi bangacabangi ukuthi umkhiqizo uwumqansa.
Ucwaningo oluningi lwezemfundo luye lwabonisa ukuthi, ngenxa yokuthi izinkampani zingase zihlotshaniswe nemibala ethile, kubalulekile ukuthi imibala yazo isekele ubuntu ezifisa ukubuveza.
Isibonelo, umbala obomvu ocwebezelayo wenkampani yesiphuzo esithambile i-Coca Cola kanye namakhothamo egolide we-tycoon yokudla okusheshayo i-McDonald's kokubili kubonakala kalula noma kuphi emhlabeni.
Lapho uklama amabhokisi ekhofi, ukungaguquguquki komkhiqizo kufanele kucatshangelwe ngoba kuyisici esibalulekile sempumelelo yabo yokumaketha.
Ngamanye amazwi, uma i-roaster inika amakhasimende amaningi amathuba okuthi abone uhlobo lwawo, umuzwa wabo uzokhumbuleka kakhulu.
Enye yezindlela ezingcono kakhulu zokwakha umkhiqizo, ukunwebela ezimakethe ezintsha, futhi ukhuthaze ukwethembeka kwekhasimende iwukusebenzisa amabhokisi ekhofi aphrintiwe ngokwezifiso.
Amabhokisi ekhofi aphrintiwe ngokwezifiso engezwe ku-assortment yethimba engu-100% egaywa kabusha, ehambisana nemvelo.
Amabhokisi ethu ekhofi, enziwe ngamaphesenti angu-100 amakhadibhodi agaywe kabusha, angase enziwe ngokwezifiso ngokuphelele ukuze amele ngokufanelekile kokubili umkhiqizo wakho kanye nezimfanelo zekhofi lakho.
Ithimba lethu labaklami lingakha ukuphrinta okuyingqayizivele kwebhokisi lekhofi ohlangothini ngalunye ngenxa yobuchwepheshe bethu bokuphrinta bedijithali.
Ngamanye amazwi, uma i-roaster inika amakhasimende amaningi amathuba okuthi abone uhlobo lwawo, umuzwa wabo uzokhumbuleka kakhulu.
Enye yezindlela ezingcono kakhulu zokwakha umkhiqizo, ukunwebela ezimakethe ezintsha, futhi ukhuthaze ukwethembeka kwekhasimende iwukusebenzisa amabhokisi ekhofi aphrintiwe ngokwezifiso.
Amabhokisi ekhofi aphrintiwe ngokwezifiso engezwe ku-assortment yethimba le-CYANPAK ye-100% egaywa kabusha, yokupakisha ikhofi enobungani bemvelo.
Amabhokisi ethu ekhofi, enziwe ngamaphesenti angu-100 amakhadibhodi agaywe kabusha, angase enziwe ngokwezifiso ngokuphelele ukuze amele ngokufanelekile kokubili umkhiqizo wakho kanye nezimfanelo zekhofi lakho.
Ithimba lethu labaklami lingakha ukuphrinta okuyingqayizivele kwebhokisi lekhofi ohlangothini ngalunye ngenxa yobuchwepheshe bethu bokuphrinta bedijithali.
Isikhathi sokuthumela: Dec-25-2022