Impumelelo yeqhinga lentengiso yenkampani yekofu ngoku ixhomekeke kakhulu ekupakishweni kwayo.
Abathengi baqale batsalwa kukupakishwa nangona umgangatho wekofu ungowona ubenza babuye.Ngokwezifundo, i-81% yabathengi bazame imveliso entsha nje yokupakisha.Ngaphaya koko, ngenxa yokupakishwa ngokutsha, ngaphezu kwesiqingatha sabathengi baye batshintsha iibrendi.
Abathengi nabo baya bexhalaba ngakumbi malunga nendlela izinto zokupakisha ezichaphazela ngayo okusingqongileyo.Abantu abarokhayo kufuneka ke ngoko baqinisekise ukuba iibhegi zekofu ziphila ngokwezinto ezilindelwe ngabathengi ngelixa bezichaza ngokuchanekileyo uphawu lwabo.
Ke ngoko, nokuba benza ushicilelo oluncinci okanye lukhulu, abaroki baya kufuna ukuqinisekisa ukuba imibala, imizobo, kunye nokuchwetheza okusetyenziswe kwipakethe yekofu yabo iphindaphindwa ngokuchanekileyo.
Kukho inani leenkqubo zoshicilelo onokukhetha kuzo, ngoshicilelo lwedijithali lolona phuhliso lwamva nje, ukwenza ukupakishwa kwekofu okunomtsalane nokubonakalayo.Ngokushicilela kwimathiriyeli enokuphinda isetyenziswe, iindlela zokusebenzisa i-eco-friendly kunye noshicilelo olusebenzayo lwedijithali zinokunceda ukunciphisa i-carbon footprint ye-roaster.
Kutheni le nto ukushicilelwa kowona mgangatho uphezulu kubaluleke kangaka?
Abathengi namhlanje bahlala benikwa inani elidizayo leenketho zemveliso, kubandakanya ukhetho lomhlaba kunye neembotyi zekofu.
Xa abathengi benokwesibini ukukhetha ukuba yeyiphi inketho yokukhetha, ukupakisha bubuchule obubalulekileyo bokuseta inkonzo ngaphandle kwabakhuphisana nabo.
Nangona kunjalo, uphononongo lwakutsha nje lufumanise ukuba abathengi beGen Z babeka phambili inkangeleko ngelixa bekhetha izinto zesiselo.Ngokukodwa, banokuthi bathenge imveliso enepakethe ekhangayo.
Ishelufu yesitora esiqhelekileyo nayo iye yatshintsha, ihamba ngaphaya kwezitena kunye nodaka ukuze ibe yedijithali.Oku kuthetha ukuba iibrendi ezininzi zilwela isabelo semakethi esinye xa zidityaniswe neendaba zentlalo kunye neentengiso ze-intanethi.
Indlela yoshicilelo ekhethwa yi-roaster inokuba neziphumo ezahlukeneyo ekupakisheni.Umgangatho woshicilelo uqinisekisa ukuba, kungakhathaliseki ukuba luhlobo luni lwezinto zokupakisha ezisetyenzisiweyo, amacandelo oyilo aya kubonakala ngokucacileyo kwaye ukupakishwa kuya kubonisa ngokufanelekileyo uphawu lophawu.
Indlela yoshicilelo echanekileyo iya kunceda ekugqithiseni imbali yekofu, ukungcamla izimvo, kunye nemiyalelo yokuphisa.Oku kunokuxhasa amaxabiso ayo kwaye kukhuthaze ukuzithemba kohlobo kunye nokunyaniseka.
Zeziphi iindlela zoshicilelo ezikhoyo ukuprinta ipakethe yekofu?
Ukupakishwa kwekhofi, i-rotogravure, i-flexographic, i-UV, kunye nokuprintwa kwedijithali zezona ndlela zidumileyo zokushicilela.
I-Rotogravure yoshicilelo isebenzisa umatshini wokushicilela ukufaka i-inki ngqo kwi-cylinder okanye umkhono owenziwe nge-laser.Ngaphambi kokukhulula i-inki kumphezulu, umatshini wokushicilela uneeseli eziwugcina kwiimilo kunye neepateni eziyimfuneko ukwenza umfanekiso.I-inki ke ikhutshiwe kwiindawo ezingadingi mbala ngencakuba.
Le ndlela iyafikeleleka kuba ichanekile kwaye iisilinda zingaphinda zisetyenziswe.Ihlala ishicilela umbala omnye kuphela ngexesha, nangona kunjalo.Ngenxa yokuba iisilinda ezahlukileyo ziyafuneka kumbala ngamnye, lutyalo-mali oluduru kushicilelo olufutshane.
Ukususela kwiminyaka yee-1960, iipleyiti zokushicilela eziguquguqukayo zisetyenziselwe ukuprintwa kwe-flexographic, okubandakanya ukudlulisa i-inki kwindawo ephakanyisiweyo yeplate ngaphambi kokuyicinezela kwizinto zokupakisha.
Ushicilelo lwe-Flexographic luchanekile kakhulu kwaye luyakhawuleza kuba iipleyiti ezininzi zinokusetyenziselwa ukongeza imibala eyahlukileyo.
Nangona kunjalo, ukuseta umshicileli weflaxographic kunokuthatha ixesha, iyenza ingafaneleki kushicilelo olufutshane okanye olo kufuneka lugqitywe ngokukhawuleza.Isebenza kakuhle kwipakethe ethe ngqo enombhalo omncinci kunye nemibala emibini okanye emithathu kuphela efunekayo.
Ngenye indlela, ushicilelo lwe-UV lubandakanya ukongeza ngokukhawuleza ukoma kwe-inki kwindawo usebenzisa iiprinta ze-LED.Emva koko, ifoto-yomatshini ikhuphe izinyibilikisi ze-inki ngomphunga usebenzisa isibane se-UV. Isenokuprinta ngombala opheleleyo, isebenzise i-eco-friendly inki, kwaye iprinte kwiindawo ezahlukeneyo.Kubalulekile ukukhumbula ukuba ii-inks ze-UV zineendleko ezinkulu zokuqalisa.
Ukuprintwa kwedijithali yeyona nkqubela phambili yamva nje kwiindlela zokupakisha zokupakisha.Oku kubandakanya ushicilelo olubhaliweyo kunye nemizobo ngokuthe ngqo kwimigangatho kusetyenziswa oomatshini bokushicilela bedijithali.Kuba iifayile zedijithali ezifana neePDF zisetyenziswa endaweni yeepleyiti, oku kufezekisiwe.
Ushicilelo lwedijithali luyafikeleleka, luyafumaneka xa lufunwa, kwaye kulula ukwenza ngokwezifiso.Ukongeza, iteknoloji inokunciphisa impembelelo yokusingqongileyo xa kuthelekiswa neendlela zokuprinta ze-Flexographic kunye ne-rotogravure nge-80%.
Ngaba ushicilelo lwedijithali yeyona ndlela ilungileyo nechanekileyo?
Iingenelo zoshicilelo lwedijithali ngaphezu kwezinye iintlobo zoshicilelo zikhokelele ekunyukeni okubonakalayo ekuthandeni kwayo.
Njengoko imali yophando kunye nophuhliso ityalwe ngokuhamba kwexesha, iye yafumaneka kwaye ayibizi kakhulu.Ukongeza, ngenxa yokuxhomekeka kwayo kwitekhnoloji, ngoku kulula kumashishini ukuba aqikelele iindleko zangaphambili zoshicilelo oluqhutywa ngokwenkcitho eyinkunzi, ukuseta, ukusetyenziswa kwamandla, kunye nabasebenzi.
Imfuno yoshicilelo lwedijithali iye yanda ngenxa yobhubhani we-Covid-19.Amatyathanga osasazo kunye nolungiselelo lwaye lwamiswa ngexesha lotshixo oluliqela lwehlabathi.
Oku kubangele ukunqongophala kwemveliso, ukunyuka kwamaxabiso, kunye nokulibaziseka kokuhanjiswa, okuthe kwavula indlela yoshicilelo lwedijithali kunye namaxesha okutshintsha ngokukhawuleza.
Ukuthandwa kwepakethe eguquguqukayo enokumelana nokuthutha kunye nokugcinwa kukhulile kunye nokuthengiswa kwe-e-commerce.Ukongeza, oku kunyuse ukwamkelwa koshicilelo lwedijithali.
Ngelixa izinto ezikhankanywe ngasentla zibalulekile, abatshisi banokugqiba ekubeni batyale imali ngokusekelwe kumgangatho woshicilelo lwedijithali.
Nawuphi na umbala ofunekayo unokudityaniswa noshicilelo lwedijithali kuba udibanisa imibala emine ephambili ye-cyan, i-magenta, emthubi, nomnyama.Ukongeza, inomthamo omkhulu wetoni ezisixhenxe zokuphucula umbala.
Ngokusetyenziswa kwe-inline spectrophotometer, i-automation yombala ikwayinto eqhelekileyo kubashicileli bedijithali.Umzekelo, ii-inki zisetyenziswa kusetyenziswa itekhnoloji yolwelo lwe-electrophotographic kusetyenziswa izixhobo ezifana neHP Indigo 25K Digital Press.
Ii-roasters ezifuna indlela yoshicilelo ekumgangatho ophezulu kakhulu zinokufuna ukucinga malunga nokutyala kushicilelo lwedijithali.Basenokusebenzisana neengcali kushicilelo olukhethekileyo lokupakisha ikofu ukuze bafumane ezona ziphumo zingcono.
I-CYANPAK iyakwazi ukwanelisa iimfuno ze-roaster eziguqukayo ngokukhawuleza kwiindidi zokupakisha zekofu ezizinzileyo, ezifana neengxowa ezixutywayo kunye ne-recyclable, ngenxa yotyalo-mali lwethu kwi-HP Indigo 25K Digital Press.
Oku kuthetha ukuba singakwazi ukufumana i-odolo ephantsi (i-MOQs) kunye nexesha lokuguqula iiyure ze-40 kunye nexesha lokuthunyelwa kweentsuku.
Ukongeza, sinokubandakanya iikhowudi ze-QR, umbhalo, okanye imifanekiso kwiileyibhile ngelixa iibhegi zekofu ziprinta ngokwesiko, ezithobisa isixa sezinto ezifunekayo ekushicileleni kwaye zehlise ixabiso lokupakisha.Singazixhasa iirosatha ukuze ziqhubeke zibonelela ngeemveliso ezihambelana nendalo kubathengi ngaphandle kokuncama umgangatho wamacandelo okanye ubuhle.
Ixesha lokuposa: Dec-02-2022