Ib tug rebrand, los yog redesign ntawm lub kas fes pob, yuav ua tau zoo heev rau lub tuam txhab.
Thaum kev tswj hwm tshiab tau tsim los yog lub tuam txhab xav kom ua raws li cov qauv tsim tam sim no, rebranding yog qhov tsim nyog.Raws li lwm txoj hauv kev, lub tuam txhab tuaj yeem hloov pauv nws tus kheej thaum siv cov khoom ntim kas fes tshiab, eco-friendly.
Cov neeg siv khoom yuav tsum muaj kev nco qab nrog lub npe yog li lawv yuav qhia rau lwm tus, uas txhawb kev rov ua lag luam thiab cov neeg siv khoom loyalty.
Ib hom kev lees paub nce tus nqi ntawm kev lag luam, tsim kom muaj kev cia siab, thiab ua kom yooj yim dua los nyiam cov neeg siv khoom tshiab.
Kawm paub yuav ua li cas rebrand kas fes ntim yam tsis poob cov neeg siv khoom lossis kev muag khoom los ntawm kev nyeem ntawv.
Vim li cas koj thiaj li rebrand lub ntim kas fes?
Hom thiab cov koom haum feem ntau hloov kho lawv cov neeg koom nrog ib zaug txhua xya mus rau kaum xyoo.
Muaj ntau qhov laj thawj vim li cas tuam txhab lag luam xav txog kev hloov pauv.Feem ntau, scaling yog tsim nyog thaum lub lag luam muaj kev loj hlob exponential.Daim duab hnub tim, kev tswj xyuas tshiab, lossis kev ua haujlwm thoob ntiaj teb tuaj yeem ua rau muaj txiaj ntsig.
Tsis txhob siv nyiaj rau cov khoom ntim zoo dua, lub tuam txhab yuav xav txog kev rov ua lag luam.
Cov neeg siv khoom tau txaus siab rau kev siv cov khoom ntim khoom lag luam ruaj khov thiab eco-friendly hauv kaum xyoo dhau los.
Tshwj xeeb, kev tshawb fawb xyoo 2021 tau pom tias plaub qhov kev xav tau ntawm cov neeg siv khoom lag luam rau kev ntim khoom ruaj khov yog raws li hauv qab no:
Txhawm rau tswj cov khoom zoo thiab kev nyab xeeb
Rau nws kom sai biodegradable los yog recyclable
Rau cov khoom kom tsis txhob ntim ntau dhau thiab tsuas yog siv yam tsim nyog
Rau lub ntim yuav tsum ruaj thiab resilient nyob rau hauv siab
Yog li ntawd, ntau lub roasters siv cov khoom siv rov ua dua lossis biodegradable rau ntim ntawm lawv cov kas fes.
Los ntawm kev kos duab tshiab, ecologically txhawj xeeb cov neeg siv khoom, cov ntaub ntawv no pab ua kom lub lag luam ruaj khov thiab nthuav dav cov neeg siv khoom hauv paus.
Tau hais tias, nws yog ib qho tseem ceeb rau kev sib txuas lus ntim tsim kev hloov kho.Yog tias qhov no tsis ua tiav, cov neeg yuav khoom yuav tsis tuaj yeem koom nrog lub hnab tshiab nrog tib lub npe, uas tuaj yeem ua rau poob muag thiab txo qis kev lees paub.
Updating cov neeg siv khoom txog kev hloov pauv rau lub hnab kas fes
Txoj kev uas cov lag luam ua lag luam rau, muag rau, thiab cuam tshuam nrog lawv cov neeg siv khoom tau hloov pauv los ntawm Is Taws Nem.
Kev siv lawv cov social media platforms yog ib txoj hauv kev zoo tshaj plaws rau cov roasters ceeb toom cov neeg siv khoom kom hloov pauv hauv lub hnab kas fes.90% ntawm cov neeg teb rau Sprout Social daim ntawv ntsuam xyuas tau hais tias lawv tau tiv tauj ib hom khoom ncaj qha los ntawm kev sib raug zoo network.
Kev tshaj xov xwm tam sim no nyiam tshaj xov tooj thiab email ua ib txoj hauv kev sib cuag nrog cov lag luam.
Raws li kev tshawb fawb tau ua tsis ntev los no thaum Lub Ib Hlis 2023, 59% ntawm cov tib neeg thoob ntiaj teb siv sijhawm nruab nrab ntawm 2 teev, 31 feeb txhua hnub siv social media.
Cov neeg siv khoom yuav muaj peev xwm paub txog cov khoom lag luam thaum nws tso tawm yog tias koj siv koj li social media accounts los qhia rau lawv paub txog kev hloov kho, uas yuav txo qis kev muag khoom poob.
Tsis tas li ntawd, nws muab sijhawm rau koj los sib txuas lus nrog koj cov neeg siv khoom ncaj qha.Koj tuaj yeem siv cov lus teb rau cov neeg siv khoom, xws li cov ntsiab lus uas cov neeg siv khoom xav pom ntawm lub hnab kas fes, thaum koj tshaj tawm koj lub hom phiaj los hloov lub ntim.
Kev tuav lub tuam txhab lub vev xaib tshiab yog qhov tseem ceeb los xyuas kom muaj kev sib txuas lus zoo.Yog tias tus neeg siv khoom yuav khoom thiab nws txawv ntawm cov khoom sawv cev ntawm lub vev xaib, lawv tuaj yeem tso tseg kev ntseeg ntawm hom.
Kev lag luam email thiab ntawv xov xwm yog lwm txoj hauv kev kom ncav cuag cov neeg siv khoom.Cov no tuaj yeem txhim kho cov neeg siv khoom paub txog koj lub tuam txhab lub npe thiab cov khoom lag luam hauv txoj hauv kev uas ua rau lawv tsis txhob saib lawv tus kheej.
Kev xa ntawv tsis tu ncua tuaj yeem pab txhawb kev sib tw, kev sau npe kas fes, thiab cov khoom lag luam tsawg.Piv txwv li, koj tuaj yeem txiav txim siab muab cov neeg siv khoom ncaj ncees uas tau sau npe rau koj tus email txo nqi.
Qhov no txhawb nqa lub pob kas fes hloov npe thaum muab sijhawm rau cov neeg siv khoom kom txuag tau nyiaj ntawm lawv cov kev yuav khoom tom ntej.
Thaum unveiling revamped kas fes thawv, xav txog dab tsi
Nws yog ib qho tseem ceeb uas yuav tau xav txog hom kev nug cov neeg siv khoom yuav muaj txog koj lub npe tshiab.
Qhov no txhais tau hais tias tag nrho koj cov neeg ua haujlwm yuav tsum tau paub txog cov laj thawj tom qab kev rov ua dua tshiab nrog rau cov kev hloov kho uas tau ua tiav.Thaum qhov ntawd tshwm sim, lawv tuaj yeem sib txuas lus nrog cov neeg siv khoom qhib.
Yog tias kas fes qhov zoo tau cuam tshuam, nws yuav yog qhov kev txhawj xeeb tseem ceeb rau cov neeg siv khoom niaj hnub.Yog li ntawd, nws yog ib qho tseem ceeb kom hammering tsev zoo npaum li cas koj cov khoom zoo li koj rebrand.
Xav txog kev cai luam lub hnab kas fes lub tes tsho kom paub tseeb cov neeg siv khoom tias lawv tau txais cov khoom qub hauv lub hnab tshiab.Cov no yuav muaj luv luv, txwv tsis pub luam tawm uas qhia rau cov neeg siv khoom tam sim no thaum ntxias cov tshiab.
Kev tsim kho lub ntim tau zoo tuaj yeem kos rau cov neeg siv khoom tshiab thiab ua haujlwm kom nco ntsoov cov neeg ncaj ncees ntawm cov laj thawj lawv thawj zaug poob rau hauv kev hlub nrog qee hom kas fes.
Roasters yuav tsum xav txog lawv qhov ruaj khov, cov hauv paus ntsiab lus, thiab cov kev xav tau tshwj xeeb ua ntej txiav txim siab seb puas yuav hloov npe.
Lawv kuj yuav tsum xav txog qhov lawv cia siab tias yuav ua tiav nrog lub cim npe vim tias nws yuav yog txheej txheem nyuaj.
Txawm li cas los xij, rebranding tuaj yeem muaj txiaj ntsig zoo thaum lub sijhawm ua lag luam, muab cov roasters muaj peev xwm los kos cov neeg siv khoom zoo dua, tsim kom muaj txoj cai ntau dua, thiab xav tau tus nqi siab dua rau lawv cov khoom.
Nrog kev cai-luam kas fes ntim ntim uas tau lees tias yuav ntes lub qhov muag ntawm ob lub peev xwm thiab cov neeg siv khoom tam sim no, Cyan Pak tuaj yeem pab koj sib npaug ntawm koj txoj kev npaj siv nyiaj thiab koj lub tuam txhab tus cwj pwm.
Roasters thiab khw kas fes tuaj yeem xaiv los ntawm ntau yam 100% rov ua dua kas fes ntim cov kev daws teeb meem los ntawm Cyan Pak uas tuaj yeem ua tus kheej nrog koj lub tuam txhab lub logo.
Peb muab ntau hom kas fes ntim cov qauv, xws li sab gusset kas fes hnab, sawv ntsug pouches, thiab quad foob hnab.
Xaiv los ntawm cov ntaub ntawv muaj txiaj ntsig suav nrog ntau txheej LDPE ntim nrog eco-phooj ywg PLA sab hauv, kraft ntawv, ntawv nplej, thiab lwm yam ntaub ntawv.
Tsis tas li ntawd, peb muaj kev xaiv ntawm cov khoom siv rov ua dua tshiab ntawm cov thawv kas fes uas tuaj yeem kho tau.Rau cov roasters uas xav sim nrog qhov zoo tshiab yam tsis muaj cov neeg siv khoom txaus, cov no yog qhov zoo tshaj plaws.
Tsim koj lub hnab kas fes los tswj cov txheej txheem tsim.Txhawm rau kom paub tseeb tias koj lub ntim ntim kas fes yog qhov zoo tshaj plaws sawv cev ntawm koj lub lag luam, peb siv cov tshuab luam ntawv digital.
Tiv tauj peb kom paub meej ntxiv txog yuav ua li cas los qhia txog kev ntim kas fes ntim kev hloov kho kom tiav.
Post lub sij hawm: Lub Xya hli ntuj-24-2023