Ukwenziwa kabusha, noma ukuklanywa kabusha kwephakheji yekhofi, kungaba inzuzo enkulu enkampanini.
Uma abaphathi abasha kumiswa noma inkampani ifuna ukuhambisana namathrendi edizayini yamanje, ukuqamba kabusha kuyadingeka njalo.Ngenye indlela, inkampani ingase izikhiqize kabusha lapho isebenzisa izinto zokupakisha zekhofi ezintsha, ezinobungani nemvelo.
Amakhasimende kufanele abe nokuzizwisa okukhumbulekayo ngomkhiqizo ukuze azokuphakamisa kwabanye, okukhuthaza ukuphinda ibhizinisi nokwethembeka kwabathengi.
Ukuqashelwa komkhiqizo kuphakamisa inani lebhizinisi, kusungula okulindelekile, futhi kwenza kube lula ukuheha amakhasimende amasha.
Funda indlela yokuqamba kabusha ukupakishwa kwekhofi ngaphandle kokulahlekelwa amaklayenti noma ukuthengisa ngokuqhubeka ufunda.
Kungani ungashintsha ukupakishwa kwekhofi?
Amabhrendi nezinhlangano ngokuvamile zibuyekeza ubunikazi bazo bezinkampani kanye njalo eminyakeni eyisikhombisa kuya kweyishumi.
Kunezizathu ezimbalwa zokuthi kungani izinkampani zicabanga ukwenza kabusha amabhrendi.Ezimweni eziningi, ukukala kuyadingeka lapho ibhizinisi likhula ngokuphawulekayo.Isithombe sesikhathi eside, ukuphathwa okusha, noma ukwenziwa kwamazwe ngamazwe kungase kube izici ezinomthelela.
Esikhundleni sokusebenzisa imali ezintweni zokupakisha ezingcono, inkampani ingase icabange ngokuqamba kabusha.
Amakhasimende abe nentshisekelo enkulu ekuthatheni izinto zokupakisha ezisimeme futhi ezinobungani nemvelo phakathi neminyaka eyishumi edlule.
Ikakhulukazi, inhlolovo yango-2021 ibonise ukuthi okulindelwe ngabathengi okune okuyisisekelo kokupakishwa okusimeme kungokulandelayo:
Ukugcina ikhwalithi nokuphepha komkhiqizo
Ukuze ikwazi ukubola ngokushesha noma igaywe kabusha
Ukuze izinto zingagcwali ngokweqile futhi zisebenzise lokho okudingekayo kuphela
Ngokuba ukupakisha kumele kube isikhathi eside futhi eqinile ngaphansi kwengcindezi
Ngenxa yalokho, abathosi abaningi basebenzisa izinto ezigaywa kabusha noma ezibolayo ukuze bafake ikhofi labo.
Ngokuheha amaklayenti amasha, akhathalela imvelo, lezi zinto zisebenza ekwenzeni ibhizinisi lisimame futhi andise isisekelo samakhasimende e-roaster.
Sengikushilo lokho, kubalulekile ukuxhumana ngokuguqulwa kwedizayini yokupakisha.Uma lokhu kungenziwa, abathengi bangase bangakwazi ukuhlobanisa izikhwama ezintsha nohlobo olufanayo, okungase kuholele ekulahlekeni kokuthengisa nokuncipha kokuqashelwa komkhiqizo.
Uukuvuselela amaklayenti mayelana nezinguquko ezikhwameni zekhofi
Indlela amabhizinisi amaketha ngayo, adayisela, futhi axhumane nesisekelo samakhasimende awo iye yaguqulwa yi-inthanethi.
Ukusebenzisa izinkundla zabo zokuxhumana kungenye yezindlela ezingcono kakhulu zabarosa ukuze baxwayise amakhasimende ngoshintsho emiklamo yezikhwama zekhofi.U-90% wabaphenduli kwinhlolovo ye-Sprout Social uthe baxhumane nomkhiqizo ngokuqondile ngenethiwekhi yezokuxhumana.
Inkundla yezokuxhumana manje isithandwa ngaphezu kwefoni kanye ne-imeyili njengendlela yokuxhumana namabhizinisi.
Ngokocwaningo olwenziwe muva nje ngoJanuwari 2023, u-59% wabantu emhlabeni jikelele uchitha isilinganiso samahora ama-2, imizuzu engama-31 nsuku zonke besebenzisa izinkundla zokuxhumana.
Amakhasimende azoba maningi amathuba okuthi abone umkhiqizo lapho wethulwa uma usebenzisa ama-akhawunti akho enkundla yezokuxhumana ukuze uwazise mayelana nokulungiswa kwemiklamo, okuzokwehlisa amathuba okulahleka kokuthengisa.
Ukwengeza, kukunikeza ithuba lokuxhumana namaklayenti akho ngokuqondile.Ungakwazi ukuthuthukisa impendulo yekhasimende, njengokuthi imiphi imininingwane abathengi abafuna ukuyibona ezikhwameni zekhofi, uma umemezela inhloso yakho yokushintsha ukupakisha.
Ukugcina iwebhusayithi yenkampani ebuyekeziwe kubalulekile ukuze kuqinisekiswe ukuxhumana okusebenzayo.Uma ikhasimende lithenga umkhiqizo futhi uhlukile ezimpahleni ezimelelwe kuwebhusayithi, lingayeka ukukholelwa kumkhiqizo.
Ukumaketha nge-imeyili kanye nezincwadi zezindaba kuyizindlela ezengeziwe ezisebenzayo zokufinyelela kumakhasimende.Lokhu kungathuthukisa ukujwayelana kwamaklayenti negama lenkampani yakho kanye nemikhiqizo ngendlela ezowagwema ekutheni azibheke wona ngokwawo.
Ukuthumela i-imeyili okuvamile kungasiza ekukhuthazeni imiqhudelwano, ukubhaliswa kwekhofi, nemikhiqizo ye-edishini ekhawulelwe.Isibonelo, unganquma ukunikeza amaklayenti athembekile abhalisele izaphulelo zakho ze-imeyili.
Lokhu kuthuthukisa iphakheji yekhofi eqanjwe kabusha kuyilapho kunikeza amakhasimende ithuba lokonga imali ekuthengeni kwawo okulandelayo.
Lapho wembula isitsha sekhofi esivuselelwe, yini okufanele ucabange ngayo
Kubalulekile ukuthi ucabange ngezinhlobo zemibuzo amaklayenti angaba nayo mayelana nokukhiqizwa kabusha kwakho.
Lokhu kusho ukuthi bonke abasebenzi bakho bazodinga ukwaziswa ngezizathu zokwenziwa kabusha kwebhrendi kanye nokulungiswa okwenziwayo.Uma lokho kwenzeka, bangase baxhumane namakhasimende ngokukhululekile.
Uma izinga lekhofi lithintekile, kungase kube ukukhathazeka okukhulu kubathengi abavamile.Njengomphumela, kubalulekile ukuthi uqhubeke ugxilisa ekhaya ukuthi muhle kangakanani umkhiqizo wakho njengoba wenza kabusha.
Cabangela ukuphrinta ngokwezifiso umkhono wesikhwama sekhofi ukuze uqinisekise amakhasimende ukuthi athola umkhiqizo ofanayo esikhwameni esisha.Lezi zingase zibe nokuphrinta okufushane, okunomkhawulo okwazisa amaklayenti amanje kuyilapho kuheha amasha.
Ukuhlelwa kabusha kwamaphakheji okwenziwe kahle kungadonsa amakhasimende amasha futhi kunikeze ukukhumbuza abathembekile izizathu zokuthi baqala ukuthandana nohlobo oluthile lwekhofi.
Abagazingi kufanele bacabangele ukuqina, izimiso, nezimfuno zabo ezihlukile ngaphambi kokunquma ukuthi baqambe kabusha yini.
Kufanele futhi bacabange ngalokho abathemba ukukufeza ngokufaka uphawu ngoba kungase kube inqubo enzima.
Noma kunjalo, ukwenziwa kabusha kwebhrendi kungaba yinzuzo phakathi nebhizinisi, kunikeze amarosa ikhono lokuheha amakhasimende angcono, ukusungula igunya elikhulu, futhi afune amanani aphezulu ezimpahla zawo.
Ngokupakishwa kwekhofi okuphrintiwe ngokwezifiso okuqinisekisiwe ukuthi kuzodonsa amehlo abo bobabili abangaba abathengi nabamanje, i-Cyan Pak ingakusiza ulinganise phakathi kohlelo lwakho lokusebenzisa imali kanye nobuntu benkampani yakho.
Amarosa kanye nezitolo zekhofi zingakhetha kusukela ku-100% wezixazululo zokupakishwa zekhofi ezigaywa kabusha ezigaywa kabusha ezivela ku-Cyan Pak ezingenziwa ngezifiso ngelogo yenkampani yakho.
Sihlinzeka ngezinhlobonhlobo zezakhiwo zokupakisha ikhofi, njengezikhwama zekhofi eziseceleni ze-gusset, izikhwama zokuma, kanye nezikhwama ezinezigxivizo ezine.
Khetha ezintweni ezisimeme okuhlanganisa ukupakishwa kwe-LDPE ye-multilayer ene-PLA yangaphakathi eco-friendly, iphepha le-kraft, iphepha lerayisi, namanye amaphepha.
Ukwengeza, sinokukhethwa kwamabhokisi ekhofi amakhadibhodi asetshenziswe kabusha ngokugcwele angenziwa ngokwezifiso.Kumarosa afuna ukuzama ukubukeka okusha ngaphandle kwamakhasimende amaningi, lawa amathuba angcono kakhulu.
Dala isikhwama sakho sekhofi ukuze ulawule inqubo yokuklama.Ukuqinisekisa ukuthi iphakethe lakho lekhofi eliphrintiwe ngokwezifiso liwumfanekiso ofanele webhizinisi lakho, sisebenzisa ubuchwepheshe bokuphrinta bedijithali obusezingeni eliphezulu.
Xhumana nathi ukuze uthole imininingwane eyengeziwe yokuthi ungethula kanjani ngempumelelo ukuguqulwa kwedizayini yokupakishwa kwekhofi.
Isikhathi sokuthumela: Jul-24-2023