Innovative roasting techniques and carefully chosen beans are frequently at the core of what a roaster provides consumers.
Offering a wider selection of brewing supplies and accessories to clients who already buy beans from your website offers advantages.
Customers can learn more about the specialty coffee market as well as your roast coffee by choosing to purchase coffee equipment from your website.
Furthermore, you could be able to greatly boost your income by selling equipment along with roast coffee without having to spend time cultivating new clientele.
Which types of equipment are available to customers?
Sales of coffee equipment like espresso machines, French presses, and cold brew makers increased by double digits in the year ending May 2021 due to the Covid-19 pandemic.
Additionally, double-digit growth was also seen in the market for coffee accessories like milk frother wands and temperature-controlled mugs.
The pandemic significantly expedited the spread of at-home gourmet coffee preparation, which already existed prior to 2020.
It follows that coffee roasters can make money by selling consumers equipment in addition to roast beans.
By making your product more accessible, expanding and improving your coffee roastery’s online store can frequently draw people closer to your goods.
Giving clients advice on how to prepare coffee can also quickly increase the value of their purchase. Some roasters choose to have brewing instructions printed specifically on coffee bags, but they can go one step further by repeating this information on their website.
Furthermore, if a client has specific inquiries concerning the brewing procedure, you can assist by giving equipment you are aware with.
One thing to keep in mind is that the selection of equipment must meet the requirements of people with all levels of experience and interest.
This might lessen the likelihood of alienating clients who are searching for something straightforward and simple to use.
For those who make coffee at home, finding grinders that can produce the ideal particle size for brewing is one of the biggest obstacles.
Giving your consumers advice on what to look for when grinding coffee beans can help them and ensure that your coffee tastes as it should no matter how it is made.
In addition, products like a French press need a coarse grind size and few steps. On your website, you could want to include step-by-step directions to help more customers comprehend the process.
Other brewers are praised for being simple to use, like the Clever Dripper and Aeropress. But for the best brew, they too will need a skilled grinder.
A recommendation for a pour-over brewer, like a V60 or a Kalita, may be valued by those with a more devoted interest in brewing gear.
Offering them in bundles is a good approach to incorporate equipment that appeals to different degrees of interest on your website.
The majority of the time, specialty coffee bundles include two or three different coffees, each with unique qualities like roast characteristics, flavor notes, or various origin nations. This enables the recipient to explore and record the distinctive qualities of each coffee.
Additionally, roasters might provide newbies with an affordable package to assist them with making coffee at home. A V60 and filter papers can be included in these bundles along with the coffee options.
As an alternative, roasters may add a small coffee grinder, a French press, common pour over utensils, or even a Chemex if they wanted to offer a package at a higher price point.
To further boost brand recognition and loyalty, these bundles or even individual equipment orders can be delivered in personalized coffee boxes.
How can tools enhance what a roaster can provide?
Offering additional kit items, such as scales, grinders, and filter papers, in addition to brewing equipment, can give customers the option of upgrading their coffee setup.
As a result, this might improve how highly a customer perceives the quality of your coffee offers.
Specialty coffee frequently operates within tighter tolerances than most people are accustomed to when making coffee. For instance, a light roast may not appeal to someone because to a cup that was not well extracted.
Therefore, providing customers with easy-to-access educational material that reduces the possibility of tainting a beverage will help them enjoy your beans more.
Additionally, it could assist you in developing a reputable reputation as a roaster within the community.
However, it is unlikely that anyone will instantly understand all of the nuanced intricacies that expert baristas and roasters deal with. It may take several months to feel comfortable with the skill set and knowledge foundation.
Customers can match your style of coffee in the comfort of their own homes by sharing your experience and brew recipes, though.
This can not only increase the value of your product but also establish your business as the go-to spot for customers with additional coffee demands.
What benefits and drawbacks come with selling coffee equipment to consumers?
When you think about the first financial expenditure, deciding to expand your online product line to include coffee making equipment can seem like a dangerous business.
Having said that, offering clients the chance to adopt novel brewing techniques can increase their faith in you as a roaster, especially if it is backed by informative material.
Being a “one-stop” store increases the likelihood that a customer will visit your website again for future coffee-related needs.
Impulsive purchases of your new or limited edition coffee options, even if they are out of paper filters, can result in higher client spending that promotes business expansion.
One of the biggest drawbacks of adding coffee equipment to your website is the upfront cost of stock, as was already indicated.
However, roasters can easily succeed by selling coffee equipment on their website with the correct promotion.
Customers can be made aware of this extra offering and given directions on how to proceed by custom printing QR codes on coffee bags.
At CYANPAK, we can custom-print QR codes onto eco-friendly coffee packaging with a quick turnaround time of 40 hours and shipping within 24 hours.
Our QR codes may be created to fit perfectly into the appearance of your custom-printed coffee bags and can carry as much information as you need. You can get assistance from our design staff in coming up with the appropriate coffee packaging.
Our selection of coffee packaging solutions is made from sustainable resources, such as multilayer LDPE coffee bags with an eco-friendly PLA lining, compostable kraft paper, and rice paper, all of which reduce waste and support a circular economy.
Post time: Dec-23-2022