The color of a coffee roaster's bag can influence how people view the business and its values, increase brand recognition, and bolster consumer confidence.
According to a KISSMetrics survey, 85% of buyers think color is the main factor influencing their decision to purchase a product. Even strong emotional responses to some colors, such as enthusiasm or melancholy, have been known to occur.
For instance, in coffee packaging, a blue bag could provide the idea that the coffee is newly roasted to the client. As an alternative, it may let them know they are buying decaf.
It's critical for speciality coffee roasters to comprehend how to use color psychology to their advantage.
Roasters must consider how customers will react to the colors they use on coffee bags, whether it's to advertise a limited edition line, call attention to their brand, or accentuate particular flavor notes.
What difference does colored coffee container make?
Recent studies have shown that shoppers will form an opinion of a retailer within 90 seconds of visiting a store, with 62% to 90% of the impressions being based only on color.
Customers typically see colors similarly regardless of the brand; this is because colors are more firmly embedded in human psychology than symbols and logos.
This implies that firms can appeal to a large audience without redesigning their products for various markets.
Deciding on a single color for coffee bags can be challenging for specialized roasters. It not only significantly affects brand identification, but once people become accustomed to it, it can be challenging to change.
Nevertheless, using strong, vivid colors has been proven to increase brand recognition both offline and online. This consequently encourages more recurring purchases.
Customers are more likely to trust a roaster's brand over others they haven't experienced before when they can recognize it.
A roaster's color selection must be wise given that an astounding 93% of people apparently pay attention to looks when purchasing a product.
Using color psychology in coffee packaging
According to studies, words and shapes are processed after color in the brain.
For instance, many people immediately conjure up the American fast-food juggernaut McDonalds and its recognizable yellow arches when they think of the colors red and yellow.
Additionally, people frequently instinctively associate particular colors with specific emotions and psychological states. For example, whereas green is typically associated with thoughts of wellness, freshness, and nature, red may evoke sentiments of wellness, energy, or enthusiasm.
However, it is crucial for roasters to take into account the psychology underlying the colors they select for their coffee bags. Notably, 66% of buyers believe they are less inclined to purchase a product if the color they prefer is not present.
It can therefore be difficult to limit one's palette to a single color.
Colored coffee packaging can subtly influence customers' choices without their understanding.
Earthy hues are excellent for projecting sophistication and a sense of connection to nature; they make sustainable coffee bags look beautiful.
Customers may better understand what to anticipate when preparing a cup of coffee thanks to the color scheme and illustration choices, which express the vibrancy of the coffee within.
Colored coffee packaging can also be used to communicate flavor notes, coffee strength, and the type of bean inside the bag. For instance, amber and white colors are frequently used to represent flavors like caramel or vanilla.
What to consider when designing coffee bags
Although the color of coffee packaging is significant, there are other aspects to take into account when designing bags.
Representing brand voices & values
Branding is crucial for communicating a company's ideals and history to customers. Roasters may choose to emphasize the extravagance and richness of the brand by using colors like black, purple, or nay.
In contrast, a business choosing affordable quality can need a friendlier color, like orange, yellow, or pink.
It is crucial that branding is consistent throughout the entire organization, not only on coffee packaging. Additionally, a marketing strategy must be considered.
Coffee bags need to stand out on more than just supermarket shelves; they also need to be eye-catching online.
Marketing is crucial for contemporary enterprises, from developing eye-catching pictures to enhance a roaster's brand presence and "stop the scroll" on social media to enhancing a company's ethos and voice.
Roasters must build their brand voice and integrate it across all aspect of their business, including packaging, labeling, websites, and physical locations.
delivering on promises with coffee packaging
The packaging must resemble a bag of coffee given that coffee is more than just a flavor in order to further boost brand identification.
A coffee bag that resembles a burger box, for example, might stand out from the other coffee on the shelf, but it will also confuse customers.
The logo of a roaster must be uniform on all coffee containers. Roasters want their coffee beans to not be linked with carelessness and messiness, which inconsistent packaging can suggest.
You should be aware that not all roasters will be able to alter the color of every coffee bag. Instead, they can use color-coded or custom-printed labels to distinguish between flavors and blends while keeping the packaging's colors consistent.
This enables crucial brand awareness and lets customers know what to anticipate.
Branding is a crucial consideration because it tells customers about a company's history and core beliefs.
The color scheme on the coffee bags should complement the roaster's logo and branding. A lavish and opulent coffee brand might, for instance, use bold hues like black, gold, purple, or blue.
Alternately, a company that wants to appear more approachable can use warm, inviting colors like orange, yellow, or pink.
Our skilled design team at CYANPAK has years of expertise producing distinctive, custom-printed coffee bags that express brand identity.
We ensure that your color coffee bags are consistent across all marketing platforms by using cutting-edge digital printing technology.
To create the ideal packaging for your requirements, we can assist you in choosing from a variety of environmentally friendly materials and other elements.
We provide a selection of packaging materials that are 100% compostable or recyclable, such kraft paper or rice paper. Both alternatives are organic, compostable, and biodegradable. Coffee bags made out of PLA and LDPE are further options.
Post time: Nov-28-2022