Mtundu wa chikwama chowotcha khofi ukhoza kukhudza momwe anthu amawonera bizinesiyo ndi zikhulupiriro zake, kukulitsa kuzindikirika kwamtundu, komanso kulimbikitsa chidaliro cha ogula.
Malinga ndi kafukufuku wa KISSMetrics, 85% ya ogula amaganiza kuti mtundu ndiye chinthu chachikulu chomwe chimawapangitsa kusankha kwawo kugula chinthu.Ngakhale kukhudzidwa kwamphamvu kwamitundu ina, monga kutengeka kapena kukhumudwa, kwadziwika kuti kumachitika.
Mwachitsanzo, muzopaka khofi, thumba la buluu lingapereke lingaliro lakuti khofiyo yangowotchedwa kumene kwa kasitomala.M'malo mwake, zitha kuwadziwitsa kuti akugula decaf.
Ndikofunikira kwa akatswiri ophika khofi kuti amvetsetse momwe angagwiritsire ntchito psychology yamitundu kuti apindule.
Owotcha ayenera kuganizira momwe makasitomala angayankhire mitundu yomwe amagwiritsa ntchito m'matumba a khofi, kaya ndi kutsatsa mizere yocheperako, kuyitanitsa mtundu wawo, kapena kutsindika za kukoma kwake.
Kodi chidebe cha khofi chamitundu yosiyanasiyana chimapanga kusiyana kotani?
Kafukufuku waposachedwa wasonyeza kuti ogula apanga lingaliro la wogulitsa pasanathe masekondi 90 akuyendera sitolo, ndi 62% mpaka 90% ya zomwe zimawoneka zimangotengera mtundu.
Makasitomala amawona mitundu mofananamo mosatengera mtundu;Izi zili choncho chifukwa mitundu imakhala yokhazikika mu psychology yaumunthu kuposa zizindikiro ndi logos.
Izi zikutanthauza kuti makampani amatha kukopa anthu ambiri popanda kukonzanso zinthu zawo m'misika yosiyanasiyana.
Kusankha mtundu umodzi wamatumba a khofi kungakhale kovuta kwa okazinga apadera.Sizimangokhudza kwambiri chizindikiritso cha mtundu, koma anthu akangozolowera, zimakhala zovuta kusintha.
Komabe, kugwiritsa ntchito mitundu yolimba, yowoneka bwino kwatsimikiziridwa kukulitsa kuzindikirika kwamtundu pa intaneti komanso pa intaneti.Izi zimalimbikitsa kugula kobwerezabwereza.
Makasitomala amatha kukhulupirira mtundu wa wowotcha kuposa ena omwe sanawawonepo akatha kuzindikira.
Kusankha mitundu ya wowotcha kuyenera kukhala kwanzeru chifukwa chodabwitsa 93% ya anthu mwachiwonekere amasamala mawonekedwe akamagula chinthu.
Kugwiritsa ntchito psychology yamitundu pamapaketi a khofi
Malinga ndi kafukufuku, mawu ndi mawonekedwe amasinthidwa pambuyo pa mtundu wa ubongo.
Mwachitsanzo, anthu ambiri nthawi yomweyo amangoganiza za McDonalds yazakudya zofulumira za ku America ndi mapiko ake achikasu akaganiza za mitundu yofiira ndi yachikasu.
Kuphatikiza apo, anthu nthawi zambiri amaphatikiza mitundu inayake ndi malingaliro enaake komanso malingaliro.Mwachitsanzo, pomwe zobiriwira nthawi zambiri zimagwirizanitsidwa ndi malingaliro a thanzi, kutsitsimuka, ndi chilengedwe, zofiira zimatha kudzutsa malingaliro athanzi, mphamvu, kapena chisangalalo.
Komabe, ndikofunikira kuti owotcha aziganizira za psychology yomwe imayika mitundu yomwe amasankha m'matumba awo a khofi.Makamaka, 66% ya ogula amakhulupirira kuti sakonda kugula chinthu ngati mtundu womwe amakonda palibe.
Zingakhale zovuta kuyika phale la munthu kukhala mtundu umodzi.
Kupaka khofi wachikuda kumatha kukhudza zosankha zamakasitomala popanda kumvetsetsa kwawo.
Mitundu yapadziko lapansi ndi yabwino kwambiri pakuwonetsetsa kukhazikika komanso kulumikizana ndi chilengedwe;amapanga matumba okhazikika a khofi kukhala okongola.
Makasitomala atha kumvetsetsa bwino zomwe ayenera kuyembekezera pokonza kapu ya khofi chifukwa cha mtundu wake komanso mafanizo omwe amawonetsa kugwedezeka kwa khofi mkati mwake.
Kupaka khofi wachikuda kungagwiritsidwenso ntchito kuyankhulana ndi zolemba za kukoma, mphamvu ya khofi, ndi mtundu wa nyemba mkati mwa thumba.Mwachitsanzo, mitundu ya amber ndi yoyera nthawi zambiri imagwiritsidwa ntchito kuyimira zokometsera monga caramel kapena vanila.
Zomwe muyenera kuziganizira popanga matumba a khofi
Ngakhale mtundu wa ma CD a khofi ndi wofunikira, pali zinthu zina zofunika kuziganizira popanga matumba.
Kuyimira mawu amtundu & makonda
Kutsatsa ndikofunikira pofotokozera zomwe kampaniyo ikufuna komanso mbiri yake kwa makasitomala.Owotcha amatha kusankha kutsindika kuchulukira ndi kulemera kwa mtunduwo pogwiritsa ntchito mitundu ngati yakuda, yofiirira, kapena ayi.
Mosiyana ndi zimenezi, bizinesi yosankha khalidwe lotsika mtengo lingafunike mtundu waubwenzi, monga lalanje, wachikasu, kapena pinki.
Ndikofunikira kuti chizindikirocho chikhale chokhazikika m'bungwe lonse, osati pamapaketi a khofi okha.Kuphatikiza apo, njira yotsatsa iyenera kuganiziridwa.
Matumba a khofi ayenera kuoneka bwino kuposa mashelufu a sitolo;ayeneranso kukhala okopa maso pa intaneti.
Kutsatsa ndikofunikira kwa mabizinesi amakono, kuyambira kupanga zithunzi zokopa maso kuti awonetsere mtundu wa owotcha ndi "kuletsa mpukutu" pawailesi yakanema mpaka kukulitsa chikhalidwe ndi mawu akampani.
Owotcha amayenera kupanga mawu amtundu wawo ndikuphatikiza pazinthu zonse zamabizinesi awo, kuphatikiza kulongedza, kulemba zilembo, mawebusayiti, ndi malo omwe amakhala.
kupereka malonjezo ndi paketi ya khofi
Choyikacho chiyenera kufanana ndi thumba la khofi chifukwa chakuti khofi ndi yoposa kukoma kokha kuti apititse patsogolo chizindikiritso cha mtundu.
Chikwama cha khofi chomwe chimafanana ndi bokosi la burger, mwachitsanzo, chikhoza kuwoneka mosiyana ndi khofi ina pa alumali, koma chidzasokonezanso makasitomala.
Chizindikiro cha chowotcha chiyenera kukhala chofanana pazotengera zonse za khofi.Owotcha amafuna kuti nyemba zawo za khofi zisagwirizane ndi kusasamala komanso kusokoneza, zomwe kuyika kosagwirizana kungasonyeze.
Muyenera kudziwa kuti si onse owotcha omwe adzatha kusintha mtundu wa thumba lililonse la khofi.M'malo mwake, amatha kugwiritsa ntchito zilembo zamitundu kapena zosindikizidwa kuti asiyanitse zokometsera ndi zophatikizika ndikusunga mitundu ya paketiyo kuti ifanane.
Izi zimathandizira kuzindikira kwamtundu wofunikira ndikudziwitsa makasitomala zomwe ayenera kuyembekezera.
Kuyika chizindikiro ndikofunikira chifukwa kumauza makasitomala za mbiri yakampani komanso zikhulupiriro zake zazikulu.
Mtundu wa matumba a khofi uyenera kugwirizana ndi chizindikiro cha wowotcha ndi chizindikiro chake.Mtundu wa khofi wonyezimira komanso wowoneka bwino, mwachitsanzo, ukhoza kugwiritsa ntchito mitundu yolimba ngati yakuda, golide, yofiirira, kapena yabuluu.
Kapenanso, kampani yomwe ikufuna kuoneka yofikirika imatha kugwiritsa ntchito mitundu yofunda, yokopa ngati lalanje, yachikasu, kapena pinki.
Gulu lathu laluso lopanga khofi ku CYANPAK lili ndi ukadaulo wazaka zambiri popanga zikwama za khofi zapadera, zosindikizidwa zomwe zimawonetsa mtundu wake.
Timaonetsetsa kuti matumba anu a khofi amitundu yonse amagwirizana pa nsanja zonse zotsatsa pogwiritsa ntchito ukadaulo wapamwamba kwambiri wosindikiza wa digito.
Kuti mupange ma CD oyenera pazofunikira zanu, titha kukuthandizani posankha kuchokera kuzinthu zosiyanasiyana zoteteza chilengedwe ndi zinthu zina.
Timapereka zosankha zoyikamo zomwe ndi 100% compostable kapena recyclable, monga mapepala a kraft kapena pepala la mpunga.Njira zina zonse ziwiri ndi organic, compostable, ndi biodegradable.Matumba a khofi opangidwa ndi PLA ndi LDPE ndi njira zina.
Nthawi yotumiza: Nov-28-2022