Umbala wengxowa yokosa ikofu unokuphembelela indlela abantu abalijonga ngayo ishishini kunye nemilinganiselo yalo, ukwandisa ukuqondwa kwebrendi, kunye nokuqinisa ukuzithemba kwabathengi.
Ngokutsho kophando lwe-KISSMetrics, i-85% yabathengi bacinga ukuba umbala yeyona nto ichaphazela isigqibo sabo sokuthenga imveliso.Kwaneempendulo ezinamandla zeemvakalelo kweminye imibala, njengentshiseko okanye i-melancholy, ziyaziwa ukuba ziyenzeka.
Umzekelo, kwipakethe yekofu, ibhegi eluhlaza okwesibhakabhaka inokubonelela ngombono wokuba ikofu isanda kugalelwa kumxhasi.Ngenye indlela, inokubazisa ukuba bathenga i-decaf.
Kubaluleke kakhulu ukuba abashicileli bekofu abakhethekileyo baqonde indlela yokusebenzisa ipsychology yemibala ukuze bazuze.
Iiroatha kufuneka ziqwalasele indlela abathengi abaza kusabela ngayo kwimibala abayisebenzisayo kwiibhegi zekofu, nokuba kukubhengeza umgca wohlelo olunyiniweyo, batsalele ingqalelo kuhlobo lwabo, okanye bagxininise amanqaku athile encasa.
Nguwuphi umahluko owenzayo isikhongozeli sekofu esinemibala?
Uphononongo lwakutsha nje lubonise ukuba abathengi baya kwenza uluvo lomthengisi phakathi kwemizuzwana engama-90 yokutyelela ivenkile, kunye ne-62% ukuya kwi-90% yemibono esekelwe kuphela kumbala.
Abathengi babona imibala ngokufanayo nokuba yeyiphi na ibhrendi;oku kungenxa yokuba imibala ifakwe ngokuqinileyo kwingqondo yomntu kuneempawu kunye neelogo.
Oku kuthetha ukuba iifemu zinokubhenela abaphulaphuli abaninzi ngaphandle kokuyila ngokutsha iimveliso zabo kwiimarike ezahlukeneyo.
Ukugqiba ngombala omnye kwiingxowa zekofu kunokuba ngumngeni kwii-roasters ezikhethekileyo.Ayichaphazeli kakhulu ukuchongwa kwebrand kuphela, kodwa xa abantu sele beyiqhelile, kunokuba ngumngeni ukutshintsha.
Nangona kunjalo, ukusebenzisa imibala eyomeleleyo, ecacileyo kuye kwangqinwa ukonyusa ukuqondwa kophawu ngaphandle kweintanethi nakwi-intanethi.Oku kukhuthaza ukuthenga okuphindaphindiweyo.
Abathengi balindeleke ngakumbi ukuba bathembe uhlobo lwe-roaster ngaphezu kwabanye abangazange babe namava ngaphambili xa bekwazi ukuyiqonda.
Ukukhethwa kombala we-roaster kufuneka kube bubulumko kuba i-93% yabantu ebothusayo ibonakala inika ingqalelo kwinkangeleko xa kuthengwa imveliso.
Ukusebenzisa isayikholoji yemibala kwipakethe yekofu
Ngokwezifundo, amagama kunye neemilo zicutshungulwa emva kombala osengqondweni.
Umzekelo, abantu abaninzi bakhawuleza badibanise i-American juggernaut yokutya okukhawulezayo iMcDonalds kunye ne-arches yayo eyaziwayo emthubi xa becinga ngemibala ebomvu netyheli.
Ukongeza, abantu bahlala bedibanisa imibala ethile kunye neemvakalelo ezithile kunye neemeko zengqondo.Umzekelo, ngelixa uhlaza luhlala lunxulunyaniswa neengcinga zempilo, ubutsha, kunye nendalo, ubomvu bunokukhupha iimvakalelo zempilo, amandla, okanye umdla.
Nangona kunjalo, kubalulekile ukuba abaroyi bathathele ingqalelo i-psychology ephantsi kwemibala abayikhethayo kwiibhegi zabo zekofu.Ngokucacileyo, i-66% yabathengi bakholelwa ukuba abathambekeli kangako ekuthengeni imveliso ukuba umbala abawukhethayo awukho.
Kunokuba nzima ke ngoko ukukhawulela ipalethi yomntu kumbala omnye.
Ukupakishwa kwekofu enemibala kunokuphembelela ngokufihlakeleyo ukhetho lwabathengi ngaphandle kokuqonda kwabo.
Iimibala ezisemhlabeni zigqwesileyo kwiprojekthi yobugocigoci kunye nemvakalelo yokunxibelelana nendalo;benza iibhegi zekofu ezizinzileyo zibukeke zintle.
Abathengi banokuqonda ngcono ukuba balindele ntoni xa belungiselela ikomityi yekofu ngenxa yeskimu sombala kunye nokukhetha imizekeliso, ebonisa ukungcangcazela kwekofu ngaphakathi.
Ukupakishwa kwekofu enombala kungasetyenziselwa ukunxibelelana namanqaku encasa, amandla ekofu, kunye nohlobo lweembotyi ngaphakathi kwebhegi.Ngokomzekelo, imibala e-amber kunye nemhlophe isetyenziswa rhoqo ukumela iincasa ezifana ne-caramel okanye i-vanilla.
Yintoni ekufuneka uyiqwalasele xa uyila iingxowa zekofu
Nangona umbala wokupakishwa kwekofu ubalulekile, kukho eminye imiba ekufuneka ithathelwe ingqalelo xa uyila iingxowa.
Ukumela amagama ebhrendi kunye nexabiso
Ukumakisha kubalulekile ekwaziseni iinjongo zenkampani kunye nembali kubathengi.Iiroki zisenokukhetha ukugxininisa ukogqitha kunye nobutyebi bohlobo ngokusebenzisa imibala efana nomnyama, omfusa, okanye hayi.
Ngokwahlukileyo, ishishini elikhetha umgangatho ofikelelekayo linokufuna umbala onobubele, onjengeorenji, omthubi okanye opinki.
Kubalulekile ukuba uphawu luhambelane kuyo yonke intlangano, hayi kwipakethe yekofu kuphela.Ukongeza, isicwangciso sokuthengisa kufuneka sithathelwe ingqalelo.
Iingxowa zekofu kufuneka zivelele ngaphezu kweeshelufa zevenkile enkulu;zikwafuna ukutsala amehlo kwi-intanethi.
Intengiso ibalulekile kumashishini angoku, ukusuka ekuphuhliseni imifanekiso etsala amehlo ukuze kuphuculwe ubukho bohlobo lwe-roaster kunye "nokumisa ukuskrola" kumajelo eendaba ezentlalo ukuya ekuphuculeni isimilo kunye nelizwi lenkampani.
Ii-roasters kufuneka zakhe i-brand voice yazo kwaye zilidibanise kuyo yonke imiba yeshishini labo, kubandakanya ukupakishwa, ukuleyibheliza, iiwebhusayithi, kunye neendawo ezibonakalayo.
ukuphumeza izithembiso ngokupakishwa kwekofu
Ukupakishwa kufuneka kufane nebhegi yekofu njengoko ikofu ingaphezulu kwencasa nje ukuze kunyuswe ngakumbi ukuchongwa kwebrendi.
Ibhegi yekofu efana nebhokisi ye-burger, umzekelo, inokugqama kwenye ikofu kwishelufu, kodwa iya kubabhidanisa abathengi.
Ilogo yeroaster kufuneka ifane kuzo zonke izikhongozeli zekofu.Ii-roasters zifuna ukuba iimbotyi zabo zekofu zingadityaniswa nokungakhathali kunye nokuphazamiseka, okunokuthi ukupakishwa okungahambelaniyo kunokucebisa.
Kuya kufuneka uqaphele ukuba ayizizo zonke ii-roasters eziya kukwazi ukutshintsha umbala wayo yonke ibhegi yekofu.Endaweni yoko, banokusebenzisa iileyibhile ezinombala okanye eziprintiweyo ngokwesiko ukwahlula phakathi kweencasa kunye nemixube ngelixa ugcina imibala yokupakisha ihambelana.
Oku kwenza ukuba ulwazi lophawu olubalulekileyo kwaye luvumele abathengi bazi ukuba balindele ntoni.
Ukwenza uphawu lubalulekile kuba ixelela abathengi ngembali yenkampani kunye neenkolelo ezingundoqo.
Isikimu sombala kwiingxowa zekofu kufuneka sincedisane nelogo ye-roaster kunye nophawu.Ibrendi yekofu enqabileyo kunye ne-opulent inokuthi, umzekelo, isebenzise imibala enesibindi njengomnyama, igolide, imfusa okanye eluhlaza okwesibhakabhaka.
Ngenye indlela, inkampani efuna ukubonakala ingeneka ngakumbi inokusebenzisa imibala efudumeleyo, ememayo efana neorenji, tyheli, okanye ipinki.
Iqela lethu loyilo lwezakhono eCYANPAK lineminyaka yobuchwephesha livelisa iibhegi zekofu ezahlukileyo, eziprintiweyo ezibonisa uphawu lophawu.
Siqinisekisa ukuba iibhegi zakho zekofu ezinombala ziyahambelana kuwo onke amaqonga okuthengisa ngokusebenzisa itekhnoloji yokuprinta yedijithali.
Ukudala ukupakishwa okufanelekileyo kwiimfuno zakho, sinokukunceda ekukhetheni kwizinto ezahlukeneyo ezihambelana nokusingqongileyo kunye nezinye izinto.
Sinikezela ngokukhethwa kwezinto zokupakisha eziyi-100% ezivundisiweyo okanye ezinokuphinda zisetyenziswe, ezifana nephepha le-kraft okanye iphepha lerayisi.Zombini ezinye iindlela zizinto eziphilayo, ezivundisiweyo, kwaye ziyabola.Iingxowa zekofu ezenziwe ngePLA kunye ne-LDPE zezinye iindlela onokukhetha kuzo.
Ixesha lokuposa: Nov-28-2022