Umbala wesikhwama se-roaster yekhofi ungathonya indlela abantu ababuka ngayo ibhizinisi namagugu alo, ukhuphule ukuqashelwa komkhiqizo, futhi uqinise ukuzethemba kwabathengi.
Ngokwenhlolovo ye-KISSMetrics, u-85% wabathengi bacabanga ukuthi umbala uyisici esiyinhloko esithonya isinqumo sabo sokuthenga umkhiqizo.Ngisho nokusabela okunamandla okungokomzwelo kweminye imibala, njengokushisekela noma ukudangala, kuye kwaziwa ukuthi kwenzeka.
Isibonelo, emaphaketheni ekhofi, isikhwama esiluhlaza singanikeza umbono wokuthi ikhofi lisanda kuthoswa ekhasimendeni.Ngenye indlela, ingase ibazise ukuthi bathenga i-decaf.
Kubalulekile ukuthi abagazingi bekhofi abakhethekile baqonde indlela yokusebenzisa isayikholoji yemibala ukuze bazuze.
Abagazingi kufanele bacabangele ukuthi amakhasimende azosabela kanjani kumibala ayisebenzisayo ezikhwameni zekhofi, noma ngabe ukukhangisa umugqa we-edishini elinganiselwe, ukunaka uhlobo lwawo, noma ukugqamisa amanothi athile.
Wenza muphi umehluko isiqukathi sekhofi esinemibala?
Ucwaningo lwakamuva lubonise ukuthi abathengi bazokwakha umbono womthengisi phakathi namasekhondi angu-90 evakashele isitolo, ngo-62% kuya ku-90% wemibono esekelwe embala kuphela.
Amakhasimende ngokuvamile abona imibala efanayo kungakhathaliseki uhlobo lomkhiqizo;lokhu kungenxa yokuthi imibala igxile kakhulu kungqondongqondo yomuntu kunezimpawu namalogo.
Lokhu kusho ukuthi amafemu angakhanga izethameli eziningi ngaphandle kokuklama kabusha imikhiqizo yazo yezimakethe ezahlukahlukene.
Ukunquma ngombala owodwa wezikhwama zekhofi kungaba inselele kwabagazingi abakhethekile.Akuthinti kakhulu ukuhlonza umkhiqizo kuphela, kodwa uma abantu sebekujwayele, kungaba inselele ukushintsha.
Noma kunjalo, ukusebenzisa imibala eqinile, egqamile kufakazelwe ukwandisa ukuqashelwa komkhiqizo kokungaxhunyiwe ku-inthanethi naku-inthanethi.Lokhu kukhuthaza ukuthenga okuphindelelayo okwengeziwe.
Amakhasimende maningi amathuba okuthi athembe uhlobo lwe-roaster ngaphezu kwabanye abangakaze bababone ngaphambilini uma bengalubona.
Ukukhethwa kombala kwe-roaster kufanele kuhlakaniphe uma kubhekwa ukuthi abantu abangu-93% ngendlela emangalisayo bayanaka ukubukeka lapho bethenga umkhiqizo.
Ukusebenzisa i-psychology yombala emaphaketheni ekhofi
Ngokwezifundo, amagama nezimo zicutshungulwa ngemva kombala ebuchosheni.
Isibonelo, abantu abaningi ngokushesha bahlanganisa i-American juggernaut ye-fast-food McDonalds kanye namakhothamo ayo aphuzi abonakalayo uma becabanga ngemibala ebomvu nephuzi.
Ukwengeza, abantu bavame ukuhlobanisa imibala ethile nemizwelo ethile nezimo zengqondo.Isibonelo, kuyilapho okuluhlaza ngokuvamile kuhlotshaniswa nemicabango yokuphila kahle, ubusha, nemvelo, okubomvu kungase kubangele imizwa yokuphila kahle, amandla, noma umdlandla.
Kodwa-ke, kubalulekile ukuthi ama-roasters acabangele i-psychology engaphansi kwemibala abayikhethayo yezikhwama zabo zekhofi.Ngokuphawulekayo, u-66% wabathengi bakholelwa ukuthi abathambekele kangako ekuthengeni umkhiqizo uma umbala abawuthandayo ungekho.
Ngakho-ke kungaba nzima ukukhawulela iphalethi yomuntu ibe nombala owodwa.
Ukupakishwa kwekhofi enombala kungaba nomthelela ongemuhle ezinqumweni zamakhasimende ngaphandle kokuqonda kwawo.
Ama-earthy hues ahle kakhulu ekuvezeni ubunkimbinkimbi kanye nomuzwa wokuxhumana nemvelo;benza izikhwama zekhofi ezizinzile zibukeke zizinhle.
Amakhasimende angase aqonde kangcono ukuthi yini okufanele ayilindele lapho elungiselela inkomishi yekhofi ngenxa yohlelo lombala nokukhetha kwemifanekiso, okuveza ukudlidliza kwekhofi ngaphakathi.
Ukupakishwa kwekhofi elinemibala kungasetshenziswa futhi ukuxhumana namanothi e-flavour, amandla ekhofi, kanye nohlobo lukabhontshisi ngaphakathi kwesikhwama.Isibonelo, imibala e-amber nemhlophe ivame ukusetshenziselwa ukumela ukunambitheka okufana ne-caramel noma i-vanilla.
Yini okufanele uyicabangele lapho uklama izikhwama zekhofi
Nakuba umbala wokupakishwa kwekhofi ubalulekile, kunezinye izici okufanele zicatshangelwe lapho uklama izikhwama.
Imelela amagama omkhiqizo namanani
Ukumaketha kubalulekile ekudluliseleni imibono yenkampani nomlando kumakhasimende.Abagazingi bangakhetha ukugcizelela ukugabadela nokunotha komkhiqizo ngokusebenzisa imibala efana nomnyama, onsomi, noma cha.
Ngokuphambene, ibhizinisi elikhetha ikhwalithi ethengekayo lingadinga umbala onobungane, njengowolintshi, ophuzi, noma opinki.
Kubalulekile ukuthi ukufaka uphawu kuhambisane kuyo yonke inhlangano, hhayi emaphaketheni ekhofi kuphela.Ukwengeza, isu lokumaketha kufanele licatshangelwe.
Izikhwama zekhofi zidinga ukugqama ngaphezu kwamashalofu ezitolo ezinkulu;badinga futhi ukudonsa amehlo ku-inthanethi.
Ukumaketha kubalulekile emabhizinisini anamuhla, kusukela ekuthuthukiseni izithombe ezidonsa amehlo ukuze kuthuthukiswe ubukhona bomkhiqizo we-roaster futhi "kumise ukuskrola" ezinkundleni zokuxhumana kuya ekuthuthukiseni izimiso nezwi lenkampani.
Amarosa kufanele akhe izwi lomkhiqizo wabo futhi alihlanganise kuzo zonke izici zebhizinisi labo, okuhlanganisa ukupakisha, ukulebula, amawebhusayithi, nezindawo ezibonakalayo.
ukufeza izithembiso ngokupakishwa kwekhofi
Iphakheji kufanele ifane nesikhwama sekhofi njengoba ikhofi lingaphezu nje kokunambitheka ukuze kuthuthukiswe ukuhlonza umkhiqizo.
Isikhwama sekhofi esifana nebhokisi le-burger, isibonelo, singase sihluke kwelinye ikhofi eshalofini, kodwa futhi sizodida amakhasimende.
Ilogo ye-roaster kumele ifane kuzo zonke izitsha zekhofi.Abagazingi bafuna ubhontshisi wabo wekhofi ukuthi ungaxhunyaniswa nokunganaki kanye nokonakala, okungasikiselwa ukupakishwa okungaguquki.
Kufanele uqaphele ukuthi akuwona wonke ama-roasters azokwazi ukushintsha umbala wazo zonke izikhwama zekhofi.Esikhundleni salokho, bangasebenzisa amalebula anekhodi yombala noma aphrintelwe ngokwezifiso ukuze bahlukanise phakathi kwezinambitheka nezingxube ngenkathi begcina imibala yephakeji ingaguquki.
Lokhu kuvumela ukuqwashisa komkhiqizo okubalulekile futhi kuvumela amakhasimende ukuthi azi ukuthi yini okufanele ayilindele.
Ibhrendi iwukucatshangelwa okubalulekile ngoba itshela amakhasimende ngomlando wenkampani nezinkolelo eziwumgogodla.
Uhlelo lombala ezikhwameni zekhofi kufanele luhambisane nelogo ye-roaster kanye nophawu.Ibhrendi yekhofi ewubukhazikhazi futhi enobukhazikhazi, ngokwesibonelo, ingase isebenzise imibala egqamile njengomnyama, igolide, onsomi, noma oluhlaza okwesibhakabhaka.
Okunye, inkampani efuna ukubonakala ingeneka kakhudlwana ingasebenzisa imibala efudumele, ememayo njengowolintshi, ophuzi, noma ophinki.
Ithimba lethu labaklami abanekhono e-CYANPAK lineminyaka yobungcweti likhiqiza izikhwama zekhofi ezihlukile, eziphrintwe ngokwezifiso eziveza ubunikazi bomkhiqizo.
Siqinisekisa ukuthi izikhwama zakho zekhofi ezinombala ziyahambisana kuzo zonke izinkundla zokumaketha ngokusebenzisa ubuchwepheshe bokuphrinta bedijithali obusezingeni eliphezulu.
Ukuze udale ukupakishwa okufanele kwezidingo zakho, singakusiza ekukhetheni izinto ezihlukahlukene ezihambisana nemvelo nezinye izakhi.
Sihlinzeka ngokukhethwa kwezinto zokupakisha ezingavundiswa ngo-100% noma zigaywe kabusha, njengephepha le-kraft noma iphepha lerayisi.Zombili ezinye izindlela zingokwemvelo, ziyavundiswa, futhi ziyabola.Izikhwama zekhofi ezenziwe nge-PLA kanye ne-LDPE ezinye izinketho.
Isikhathi sokuthumela: Nov-28-2022