Ruvara rwebhegi rekugocha kofi rinogona kukanganisa maonero anoita vanhu bhizinesi nehunhu hwaro, kuwedzera kucherechedzwa kwemhando, uye kusimbisa kuvimba kwevatengi.
Maererano neongororo yeKISSMetrics, 85% yevatengi vanofunga kuti ruvara ndicho chinhu chikuru chinokonzera sarudzo yavo yekutenga chigadzirwa.Kunyange mhinduro dzakasimba dzemirangariro kune mamwe mavara, akadai sechido kana kuora mwoyo, ave achizivikanwa kuti anoitika.
Semuenzaniso, mukurongedza kwekofi, bhegi rebhuruu rinogona kupa pfungwa yekuti kofi ichangobva kugochwa kune mutengi.Seimwe nzira, inogona kuvazivisa kuti vari kutenga decaf.
Izvo zvakakosha kune nyanzvi dzekugocha kofi kuti vanzwisise mashandisiro epfungwa psychology kune yavo mukana.
Vanogocha vanofanira kufunga kuti vatengi vachaita sei kune mavara avanoshandisa pamabhegi ekofi, kungave kuri kushambadza mutsara wakaganhurirwa, kusheedzera kumhando yavo, kana kusimbisa mamwe manotsi.
Ndeupi musiyano unoitwa mugaba wekofi wemavara?
Zvidzidzo zvenguva pfupi yapfuura zvakaratidza kuti vatengi vanogadzira maonero emutengesi mukati memasekonzi makumi mapfumbamwe ekushanyira chitoro, aine 62% kusvika 90% yezvinoonekwa zvichingobva paruvara.
Vatengi vanowanzoona mavara zvakafanana zvisinei nerudzi;izvi zvinodaro nekuti mavara akanyanya kunyudzwa mu psychology yemunhu pane zviratidzo nemalogo.
Izvi zvinoreva kuti mafemu anogona kukwezva vateereri vakawanda pasina kugadzirisazve zvigadzirwa zvavo zvemisika yakasiyana.
Kusarudza pane rumwe ruvara rwemabhegi ekofi kunogona kunetsa kune nyanzvi dzekugocha.Izvo hazvingokanganisa zvakanyanya kuzivikanwa kwemhando, asi kana vanhu vajaira, zvinogona kunetsa kuchinja.
Zvakadaro, kushandisa akasimba, akajeka mavara kwakaratidza kuti kunowedzera kuzivikanwa kwemhando zvese kunze kwenyika uye online.Izvi zvinokurudzira kutenga kunodzokororwa.
Vatengi vanogona kuvimba nemhando yeroaster pane vamwe vavasati vamboona kana vachinge vazviziva.
Kusarudzwa kwemavara emugocha kunofanirwa kuve nehungwaru kupihwa kuti zvinoshamisa 93% yevanhu sezviri pachena vanoteerera kutaridzika kana vachitenga chigadzirwa.
Kushandisa color psychology mune kofi kurongedza
Maererano nezvidzidzo, mazwi uye maumbirwo anogadziriswa mushure meruvara muuropi.
Semuyenzaniso, vanhu vazhinji vanobva vangofungira American fast-food juggernaut McDonalds nemaarch ayo anoonekwa eyero pavanofunga nezvemavara matsvuku neyero.
Pamusoro pezvo, vanhu vanowanzo batanidza mamwe mavara nemanzwiro chaiwo uye mamiriro epfungwa.Semuyenzaniso, nepo girinhi ichiwanzobatanidzwa nemafungiro ehutano, kutsva, uye zvisikwa, tsvuku inogona kumutsa manzwiro ehutano, simba, kana kushingaira.
Nekudaro, zvakakosha kuti vanogocha vafunge nezve psychology iri pasi pemavara avanosarudza kumabhegi avo ekofi.Zvikuru, 66% yevatengi vanotenda kuti havadi kutenga chigadzirwa kana ruvara rwavanoda rusipo.
Naizvozvo zvinogona kuve zvakaoma kuganhurira palette yemunhu kune rumwe ruvara.
Coloured coffee packaging inogona kukanganisa sarudzo dzevatengi pasina kunzwisisa kwavo.
Mavara evhu akanakira kufungidzira kuoma uye pfungwa yekubatana kune zvakasikwa;vanoita kuti mabhegi ekofi arambe achitaridzika akanaka.
Vatengi vanogona kunzwisisa zviri nani zvekutarisira kana uchigadzira kapu yekofi nekuda kweiyo ruvara hurongwa uye sarudzo dzemifananidzo, dzinoratidza kugwinya kwekofi mukati.
Coloured coffee packaging inogona zvakare kushandiswa kutaurira flavour manotsi, simba rekofi, uye rudzi rwebhinzi mukati mebhegi.Semuenzaniso, amber uye machena mavara anowanzoshandiswa kumiririra maflavour senge caramel kana vanilla.
Chii chaunofanira kufunga paunenge uchigadzira mabhegi ekofi
Kunyangwe iyo ruvara rwekofi yekurongedza rwakakosha, pane zvimwe zvinhu zvekufunga nezvazvo pakugadzira mabhegi.
Inomiririra manzwi emhando & kukosha
Branding yakakosha pakutaura zvinotarisirwa nekambani uye nhoroondo kune vatengi.Vanogocha vanogona kusarudza kusimbisa kuwedzeredza uye kupfuma kwechiratidzo nekushandisa mavara akaita sedema, repepuru, kana kwete.
Kusiyana neizvi, bhizinesi rinosarudza inokwanisika mhando rinogona kuda ruvara rwehushamwari, seorenji, yero, kana pink.
Izvo zvakakosha kuti branding ienderane mukati mesangano rese, kwete chete pakurongedza kofi.Pamusoro pezvo, nzira yekushambadzira inofanirwa kutariswa.
Mabhegi ekofi anoda kumira kunze pane zvinopfuura masherufu emasupamaketi;ivo vanofanirwawo kunge vachikwezva maziso online.
Kushambadzira kwakakosha kumabhizinesi emazuva ano, kubva pakugadzira mapikicha anokwezva maziso kuti awedzere kuvepo kwemhando yeroaster uye "kumisa mupumburu" pasocial media kusimudzira hunhu uye izwi rekambani.
Vanogocha vanofanirwa kuvaka izwi ravo remhando uye nekuisanganisa kune ese maficha ebhizinesi ravo, kusanganisira kurongedza, kunyora, mawebhusaiti, uye nzvimbo dzemuviri.
kuita zvipikirwa nekofi yekurongedza
Iyo yekurongedza inofanirwa kunge yakafanana nebhegi rekofi yakapihwa kuti kofi inopfuura kungoita flavour kuitira kuti uwedzere kuwedzera chiziviso chemhando.
Bhegi rekofi rakafanana nebhokisi re burger, semuenzaniso, rinogona kumira kubva kune imwe kofi pasherufu, asi zvakare ichavhiringa vatengi.
Chiratidzo chegocha chinofanira kunge chakafanana pamidziyo yese yekofi.Vanogocha vanoda kuti bhinzi dzavo dzekofi dzisabatanidzwe nekusava nehanya uye messiness, izvo zvisingaenderane kurongedza zvinogona kuratidza.
Iwe unofanirwa kuziva kuti havasi vese vanogocha vachakwanisa kushandura ruvara rwebhegi rega rekofi.Pane kudaro, vanogona kushandisa mavara-akadhindwa kana akadhindwa-akadhindwa kuti asiyanise pakati pezvinonaka uye zvinosanganiswa uku vachichengeta mavara ekurongedza.
Izvi zvinogonesa kukosha kwekuzivikanwa kwemhando uye zvinoita kuti vatengi vazive zvekutarisira.
Kushambadzira kwakakosha kufunga nekuti kunoudza vatengi nezvenhoroondo yekambani uye zvakakosha zvinotendwa.
Mucherechedzo wemavara pamabhegi ekofi unofanirwa kuenderana nechiratidzo cheiyo roaster uye branding.Chimiro chekofi chinoshamisira uye chine hunyoro chinogona, semuenzaniso, kushandisa mavara akashinga senge dema, goridhe, pepuru, kana bhuruu.
Neimwe nzira, kambani inoda kuratidzika kuva inotaurika nayo inogona kushandisa mavara anodziya, anokoka seorenji, yero, kana pink.
Chikwata chedu chehunyanzvi chekugadzira kuCYANPAK chine makore ehunyanzvi kugadzira akasiyana, akadhindwa ekofi mabhegi anoratidza kuzivikanwa kwemhando.
Isu tinoita shuwa kuti mabhegi ako ekofi emavara anowirirana pamapuratifomu ese ekushambadzira nekushandisa yekucheka-kumucheto dhijitari yekudhinda tekinoroji.
Kugadzira iyo yakakodzera kurongedza kune zvaunoda, isu tinogona kukubatsira mukusarudza kubva kwakasiyana kwezvakatipoteredza zvinhu uye zvimwe zvinhu.
Isu tinopa kusarudzwa kwezvinhu zvekurongedza izvo zviri 100% compostable kana kushandiswazve, senge kraft bepa kana pepa remupunga.Zvose zviri zviviri organic, compostable, uye biodegradable.Mabhegi ekofi akagadzirwa kubva kuPLA neLDPE ndedzimwe sarudzo.
Nguva yekutumira: Nov-28-2022