Ikawa igera kuri 75% yatumijwe mu bihugu bitanga umusaruro ikarikwa na roasteri mu bihugu bitumiza mu mahanga, ibisigaye bikagurishwa nk'ikawa y'icyatsi cyangwa ikaranze inkomoko.Kugirango ukomeze gushya, ikawa igomba gupakirwa no kugurishwa ako kanya nyuma yo gutekwa.
Abakiriya batumiza ikawa kumurongo kugirango bayigeze kumuryango wabo aho kuyigura kuri roaster cyangwa kubicuruza kuko icyorezo cya Covid-19 gikomeje kuba impamo kwisi yose.
Birashobora kugorana kugenzura amafaranga yo kohereza no gutwara.Ibiciro bifitanye isano birashobora kwiyongera vuba niba utamenyereye nabo, bikangiza amafaranga yawe kandi bikaguhatira kuzamura ibiciro byawe.
Amakuru meza nuko abatekamutwe badasanzwe bashobora kugabanya amafaranga yo kohereza badatanze uburyohe cyangwa izina rya kawa yabo.Wige uburyo bwo kubigeraho nibikorwa byo gupakira bigira mubikorwa.
Uburyo serivisi zo kwiyandikisha zifasha abakora ikawa mugukemura ibisabwa
Ikawa ya kawa ntishobora kugurisha ikawa imbonankubone nkuko byahoze mbere kubera ingamba z’imibereho.Ikawa yiyandikisha ubu iraboneka cyane muri roaster, ifasha abakoresha kugura ikawa kumurongo.
Nubwo gukwirakwiza urukingo rwa Covid-19 byinjira kandi imyitwarire yo guhaha ikomeza inzira isanzwe, ni uburyo budashoboka.
Nk’uko ubushakashatsi bwakozwe muri Harvard Business Review bubitangaza, 90% bya serivisi zo kwiyandikisha byiyongereye cyangwa bihagaze neza kuva icyorezo cyatangira, kubera ko abantu benshi bakomeje gukorera mu rugo kandi bakitandukanya n’ahantu hahurira abantu benshi nko mu maduka no mu maduka y’ikawa.
Ati: “Kuva icyorezo cyatangira, 90% bya serivisi zo kwiyandikisha byiyongereye mu bunini cyangwa bihagaze neza.”
Nk’uko abahanga bamwe babivuga, abaguzi bakira ibicuruzwa binyuze muri serivisi zo kwiyandikisha usanga bakurikiza ibicuruzwa bizwi kandi ko izo serivisi ari ingirakamaro ku bikoresho bya buri munsi bigurwa nka kawa.
Nubwo, nubwo ibyiza bya serivisi zo kwiyandikisha, ibiciro birashobora kuba byinshi.Serivisi zo kwiyandikisha kuri kawa zirumvikana, ariko nkuko byatangajwe na Jeff Sward, umufatanyabikorwa washinze ikigo cyicuruza Merchandising Metrics, bakunze kugendera kumurongo mwiza hagati yinyungu nogukoresha amafaranga.
Urashobora kwisanga wohereza ibicuruzwa kenshi kuruta mbere, kandi buri mufuka, umufuka, cyangwa ikarito ukoresha byongera ibiciro byawe muri rusange.Kubwamahirwe, hari uburyo bwo kugabanya aya mafaranga.
Kugabanya ikiguzi cyubwikorezi bwa kawa yawe
Ubucuruzi bwiza bwo kwiyandikisha bwa kawa nigisubizo cyo kwitegura neza, gutegura neza, gutegura neza, no gukora ubushakashatsi bwisoko.Byongeye kandi, ni ugushakisha uburyo bwo kuzigama amafaranga, kandi gupakira neza birashobora gufasha hamwe nibyo.
Tanga ingano nini yo gupakira.
Umubare munini wabakiriya biyandikisha muri serivisi yo kwiyandikisha kawa bazaba bafite ubumenyi kubijyanye nikawa, kubwibyo ntibashobora kugura byinshi.Nubwo, hamwe nogupakira neza, ikawa ikaranze ntishobora kumara igihe kitarambiranye.
Guha abakiriya urutonde rwubunini bizabashishikariza kugaruka kubindi byinshi.Kugura ikawa ikwiye icyarimwe nanone bigirira akamaro abantu batarya ikawa kenshi.
Kurugero, isosiyete yo mu Bwongereza Pact Coffee itanga ikawa, kandi kubara kwabo kumurongo byerekana ingano yapakira ukurikije uko umuguzi anywa buri munsi numubare wabanywa murugo.
Kureba neza ko abaguzi batahava vuba cyangwa ngo babone ikawa ishaje birashobora gutuma bashaka kugaruka kubindi.Bazahora bafite ibyo bakeneye uramutse ubemereye guhita buzuza ikawa yabo kumunsi runaka.
Kugabanuka ku gupakira byagarutse
Ongera usubiremo abakiriya kugirango bagarure ibicuruzwa byabo byakoreshejwe, kandi uzakenera gupakira muri rusange.Ibi nibyingenzi kuva nubwo itegeko rimwe gusa kumukiriya ku kwezi rishobora kubyara umubare munini wimyanda.
Gusubiramo birashobora kandi gushishikarizwa.Kurugero, abaguzi basubiza umufuka wikawa wubusa (mugihe cyose umeze neza kandi ushobora gukurwaho) barashobora kubona icyuzuzo kimwe kugabanurwa gake, bakongerera igihe cyo gupakira ubuzima mbere yuko kijugunywa mumyanda cyangwa ifumbire.
Gusobanukirwa igihe cyo gutangiza inzira
Gusa isake nini cyane mubisanzwe ikoresha abakozi bashinzwe gupakira ikawa gusa.Niba nta bisabwa byinshi, ushobora kuba ukora uyu munsi, ariko ibyo bizamara igihe kingana iki?Niba ibyifuzo byiyongereye, kubuza abakozi kumurimo wakazi amasaha menshi babakora ikawa ipakira bishobora kugabanya umuvuduko wumusaruro.
Nubwo zihenze, imashini zipakira zirashobora kwihutisha inzira zitabangamiye ibicuruzwa byawe.Niba uhisemo gukorana na serivise yuzuye ya kawa yuzuye, ntuzakenera ibikoresho.Isosiyete yawe irashobora gusanga bishoboka kandi bidahenze kugirango utange inzira zose.
Kora ubukangurambaga bwa virusi
Kurenga kimwe cya kabiri cyabakoresha imbuga nkoranyambaga, nkuko bitangazwa na HubSpot, uzwi cyane gutanga ibikoresho byamamaza, bakoresha imbuga nkoranyambaga kugira ngo bakore iperereza ku byo ushobora kugura.Byongeye kandi, birenze ibicuruzwa byamamaza.Abanyamerika benshi bakomeje gushyikiriza inshuti n'umuryango.
Abakiriya bazitondera niba ubagurishije ikawa nziza, ariko isura yibicuruzwa byawe nabyo ni ngombwa.Amashusho yibishyimbo bya kawa nyabyo ntibishobora kumanikwa kurubuga rusange kuruta ibishishwa byihariye cyangwa byiza.
Nka bucuruzi bwa gatatu-ubucuruzi, ushobora kuba wumva agaciro k'uburanga, kubwibyo birasa nkaho ururimi rwawe rwo gushushanya rwakoreshwa mubipfunyika.
Urashobora kuzigama amafaranga kubyohereza no gutanga ikawa yawe muburyo butandukanye bwo guhanga.Uhereye kubipfunyika bikwiye cyangwa ugahindura bike muburyo busanzwe bwo gupakira birashobora gukora byoroshye.
Kuva mukurema ikawa ishimishije cyane kugeza kumashanyarazi yuzuza ikawa, Cyan Pak irashobora gufasha.Kubindi bisobanuro byukuntu gupakira bishobora kugabanya amafaranga yo kohereza, twandikire natwe nonaha.
Twandikire kugirango ubone ibisobanuro birambuye kubyerekeye ikawa irambye ya Cyan Pak.
Igihe cyo kohereza: Gicurasi-24-2023