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Ingaba iiroatha zekofu ezikhethekileyo zinokulithoba njani ixabiso lokuthumela ngenqanawe?

Ngaba iibhegi zekofu ze-Kraft ezinezantsi elisicaba zezona zikhethwa kakhulu kwii-roasters (6)

Malunga ne-75% yekofu esuka kumazwe avelisayo yojiwa ngabantu abarokha kumazwe angaphandle, kwaye intsalela ithengiswa njengekofu eluhlaza okanye yosiwe ekuqaleni.Ukuze ihlale ihlaziyekile, ikofu kufuneka ipakishwe ize ithengiswe ngoko nangoko emva kokuba yosiwe.

Abathengi ba-odola ikofu kwi-intanethi ukuba ihanjiswe kwiminyango yabo kunokuba bayithenge kwi-roaster okanye kumthengisi njengoko ubhubhani we-Covid-19 uqhubeka ukuba yinyani yehlabathi.

Kunokuba nzima ukulawula ezi ndleko zokuthumela kunye nezothutho.Iindleko ezinxulumene nazo zinokunyuka ngokukhawuleza ukuba awuqhelananga nazo, ziphazamisa umvuzo wakho kwaye zikunyanzele ukuba unyuse amaxabiso akho.

Iindaba ezimnandi zezokuba abaroji abakhethekileyo banokunciphisa iindleko zabo zokuthumela ngaphandle kokuncama incasa okanye udumo lwekofu yabo.Funda indlela yokufezekisa oku kwaye yintoni ukupakishwa komsebenzi odlalayo kwinkqubo.

Ngaba iibhegi zekofu ze-Kraft ezinezantsi elisicaba zezona zikhethwa kakhulu kwii-roasters (7)

 

Iinkonzo zorhumo zibanceda njani abavelisi bekofu ukuhlangabezana nemfuno

Abantu abarosa ikofu abakwazi ukuthengisa ikofu eninzi ubuso ngobuso njengoko bebekade besenza ngenxa yemilinganiselo yomgama wokuhlala.Ukubhaliswa kwekofu ngoku kufumaneka ngokubanzi kwiiroasters, okwenza abasebenzisi bathenge ikofu kwi-intanethi.

Nokuba usasazo logonyo lwe-Covid-19 luqhubekile kwaye nokuziphatha ekuthengeni kuphinda kuqalise inkqubo yayo yesiqhelo, yipatheni ekungafane kwenzeke ukuba ihambe.

Ngokophando lwe-Harvard Business Review, iipesenti ezingama-90 zeenkonzo zobhaliso zonyukile okanye zizinzile ukusukela oko ubhubhane waqala, njengoko abantu abaninzi beqhubekile nokusebenza ekhaya kwaye behlala kude neendawo zikawonke-wonke ezifana neevenkile kunye neevenkile zekofu.

Ukusukela oko ubhubhane waqala, iipesenti ezingama-90 zeenkonzo zorhumo zonyukile ngobungakanani okanye zizinzile.

Ngokwezinye iingcali, abathengi abafumana iimveliso ngeenkonzo zokurhuma bakholisa ukunamathela kwiimpawu ezaziwayo kwaye ezi nkonzo ziyasebenza kwizinto eziyimfuneko ezithengwa rhoqo ekhaya njengekofu.

Nangona kunjalo, ngaphandle kweenzuzo zeenkonzo zokurhuma, iindleko zinokuba zikhulu.Iinkonzo zobhaliso lwekofu zinengqiqo, kodwa ngokukaJeff Sward, iqabane elisekayo lefemu yokuthengisa iMerchandising Metrics, bahlala behamba umgca ophakathi phakathi kwenzuzo kunye neendleko zokuphatha.

Ungazifumana uthumela iiodolo rhoqo kunangaphambili, kwaye ibhegi nganye, isingxobo, okanye ibhokisi oyisebenzisayo yonyusa iindleko zakho zizonke.Ngethamsanqa, kukho iindlela zokunciphisa ezi ndleko.

Ngaba iibhegi zekofu ze-Kraft ezinezantsi elisicaba zezona zikhethwa kakhulu kwii-roasters (8)

 

Ukunciphisa iindleko zothutho kurhumo lwakho lwekofu

Ishishini eliyimpumelelo lokubhaliselwa kwekofu lisisiphumo solungiselelo olucokisekileyo, ucwangciso olucokisekileyo, uhlahlo lwabiwo-mali olucokisekileyo, kunye nophando olunyamekileyo lwemarike.Ukongeza, imalunga nokufumana iindlela zokonga imali, kwaye ukupakishwa okufanelekileyo kunokunceda kuloo nto.

Nika iisayizi ezininzi zokupakisha.

Uninzi lwabathengi ababhalisela iinkonzo zobhaliso lwekofu baya kuba nolwazi malunga nekofu, ngoko ke abayi kuthenga ngobuninzi.Nangona kunjalo, nokuba kupakishwe kakuhle, ikofu egcadiweyo ayiyi kuhlala ngonaphakade.

Ukubonelela abathengi ngoluhlu lweesayizi kuya kubakhuthaza ukuba babuyele ngaphezulu.Ukuthenga isixa esifanelekileyo sekofu ngexesha elinye kuyanceda abantu abangayityiyo ikofu rhoqo.

Ngokomzekelo, inkampani yase-UK i-Pact Coffee ihambisa ikofu, kwaye i-calculator yabo ye-intanethi iphakamisa ubungakanani bokupakisha ngokusekelwe kwindlela umthengi ayisebenzisa ngayo yonke imihla kunye nenani labasela kwikhaya ngalinye.

Ukuqinisekisa ukuba abathengi abahambi kwakamsinya okanye bafumane ikofu endala kunokubenza bafune ukubuya ukuze bafumane enye.Baya kuhlala benayo into abayidingayo ukuba uyabavumela ukuba bazenzele ngokuzenzekela ikofu yabo ngosuku oluthile.

Izaphulelo ekupakishweni zibuyisiwe

Fumana abathengi abaphindayo ukuze babuyise ukupakishwa kwabo, kwaye uya kufuna ukupakisha okuncinci kukonke.Oku kubalulekile kuba iodolo nje enye ngomthengi ngamnye ngenyanga inokuvelisa isixa esikhulu senkunkuma.

Ukurisayikilishwa kwakhona kunokukhuthazwa.Umzekelo, abathengi ababuyisela isingxobo sekofu esingenanto (logama nje sikwimeko entle kakhulu kwaye sinokuphinda siphinde sifakwe kwakhona) banokufumana ukuzaliswa kwakhona okukodwa ngesaphulelo esincinci, bandise ubomi obuluncedo bokupakishwa ngaphambi kokuba ilahlwe kwinkunkuma okanye umgquba.

Ngaba iibhegi zekofu ze-Kraft ezineezantsi ezisicaba zezona zikhethwa kakhulu kwiirosaji (9)

Ukuqonda ixesha lokuzenzekelayo inkqubo

Kuphela ziiroatha ezinkulu kakhulu eziqesha abasebenzi abanoxanduva lodwa lokupakisha ikofu.Ukuba akukho mfuno ingako, unokwenza oku namhlanje, kodwa iya kuhlala ixesha elingakanani?Ukuba imfuno iyanda, ukugcina abasebenzi besuka kweminye imisebenzi iiyure ezininzi ngokubenzela ikofu kunokucothisa umgca wemveliso.

Nangona benexabiso, oomatshini bokupakisha banokuyikhawulezisa inkqubo ngaphandle kokubeka esichengeni iimpahla zakho.Ukuba ukhetha ukusebenza ngepakethe yekofu enenkonzo epheleleyo, awusayi kufuna nasiphi na isixhobo.Inkampani yakho inokufumanisa inokwenzeka ngakumbi kwaye ineendleko ezisebenzayo ukukhupha yonke inkqubo.

Yenza iphulo lokupakisha ngentsholongwane

Ngaphezu kwesiqingatha sabo bonke abasebenzisi beendaba zoluntu, ngokutsho kweHubSpot, umboneleli ohloniphekileyo wezixhobo zokuthengisa, basebenzise amaqonga abo eendaba ezentlalo ukuphanda izinto ezinokuthengwa.Ukongeza, idlula ngaphaya kwentengiso ye-influencer.Uninzi lwabantu baseMelika bayaqhubeka nokuthanda ukuthunyelwa kubahlobo kunye nosapho.

Abathengi baya kuhoya ukuba ubathengisela ikofu ekumgangatho ophezulu, kodwa inkangeleko yephakheji yemveliso yakho ibalulekile.Imifanekiso yeembotyi zekofu yokwenyani ayinakwenzeka ukuba ithunyelwe kwiisayithi zonxibelelwano lwentlalo kuneengxowa ezahlukileyo okanye ezinomtsalane.

Njengeshishini lesithathu, uyaliqonda ixabiso le-aesthetics, ke ngoko kubonakala ngathi ulwimi lwakho loyilo luya kusebenza kwipakethe yakho.

Ngaba iibhegi zekofu ze-Kraft ezineezantsi ezisicaba zezona zikhethwa kakhulu kwiirosaji (10)

 

Ungagcina imali ngokuthumela kunye nokuhanjiswa kwekofu yakho ngeendlela ezahlukeneyo zokuqamba.Ukuqala ngokupakishwa okufanelekileyo okanye ukwenza uhlengahlengiso oluncinci kwiinkqubo zakho zokupakisha eziqhelekileyo kunokukwenza kube lula.

Ukusuka ekudaleni isingxobo sekofu esinomtsalane ukuya kwi-automating yenkqubo yokuzalisa isingxobo sekofu, iCyan Pak inokunceda.Ngolwazi oluthe kratya malunga nokuba ukupakisha kunokwehlisa njani iindleko zakho zokuthumela, qhagamshelana nathi ngoku.

Qhagamshelana nathi ngeenkcukacha ezithe vetshe malunga nokupakishwa kwekofu okuzinzileyo kweCyan Pak.


Ixesha lokuposa: May-24-2023