Cishe u-75% wekhofi elithengwa kwamanye amazwe lisuka emazweni akhiqizayo lithoswa abarosta emazweni angenisayo, bese kuthi elisele lithengiswe njengekhofi eliluhlaza noma elosiwe lapho lisuka khona.Ukuze ligcinwe lihlanzekile, ikhofi kufanele lipakishwe futhi lidayiswe ngokushesha ngemva kokugazingwa.
Amakhasimende a-oda ikhofi ku-inthanethi ukuze lilethwe emnyango wawo kunokuba alithenge emshinini owugazinga noma kumthengisi njengoba ubhubhane lwe-Covid-19 luqhubeka nokuba ngokoqobo emhlabeni jikelele.
Kungaba nzima ukulawula lezi zindleko zokuthutha nezokuthutha.Izindleko ezihambisanayo zingakhuphuka ngokushesha uma ungazazi, zicekele umholo wakho futhi zikuphoqe ukuthi ukhuphule amanani akho.
Izindaba ezinhle ukuthi amarosa akhethekile anganciphisa izindleko zawo zokuthumela ngaphandle kokudela ukunambitheka noma isithunzi sekhofi labo.Funda ukuthi ukufeza kanjani lokhu nokuthi imuphi umsebenzi wokupakisha odlala enqubweni.
Izinsiza zokubhalisa zibasiza kanjani abakhiqizi bekhofi ekuhlangabezaneni nesidingo
Abarosa ikhofi abakwazi ukuthengisa ikhofi eliningi bebhekene ubuso nobuso njengoba bake benza ngenxa yezinyathelo zokuqhelelana komphakathi.Okubhaliselwe kwekhofi manje sekutholakala kabanzi kwabagazingi, okuvumela abasebenzisi ukuthi bathenge ikhofi ku-inthanethi.
Noma ngabe ukusatshalaliswa kokugonyelwa i-Covid-19 kuqhubeka futhi nokuziphatha kokuthenga kuphinda kuqale inkambo yakho evamile, kuyiphethini okungenzeka ukuthi ihambe.
Ngokocwaningo ku-Harvard Business Review, ama-90% ezinsiza zokubhalisela anyukile noma azinzile selokhu kwaqala lolu bhubhane, njengoba abantu abaningi beqhubekile nokusebenza besekhaya futhi behlala kude nezindawo zomphakathi njengezitolo nezitolo zekhofi.
"Selokhu kwaqala lolu bhubhane, u-90% wezinsiza zokubhalisela ukhuphukile ngosayizi noma uzinzile."
Ngokusho kwabanye ochwepheshe, abathengi abathola imikhiqizo ngezinsizakalo zokubhalisa bavame ukunamathela kumabhrendi aziwayo nokuthi lezi zinsizakalo zisebenza ngempumelelo ezintweni ezibalulekile zasekhaya ezithengwa njalo njengekhofi.
Kodwa-ke, ngaphandle kwezinzuzo zezinsizakalo zokubhalisa, izindleko zingase zibe nkulu.Amasevisi okubhalisela ikhofi anengqondo, kodwa ngokusho kukaJeff Sward, uzakwethu ongumsunguli wenkampani yokudayisa i-Merchandising Metrics, ngokuvamile bahamba umugqa omuhle phakathi kwenzuzo nokusingatha izindleko.
Ungazithola usuthumela ama-oda kaningi kunangaphambili, futhi isikhwama ngasinye, isikhwama, noma ibhokisi olisebenzisayo linyusa izindleko zakho zizonke.Ngenhlanhla, zikhona izindlela zokunciphisa lezi zindleko.
Ukwehlisa izindleko zokuhamba ngokubhalisela kwakho ikhofi
Ibhizinisi eliphumelelayo lokubhalisela ikhofi liwumphumela wokulungiselela ngokucophelela, ukuhlela ngokucophelela, ukuhlelwa kwesabelomali okucophelelayo, nocwaningo olucophelelayo lwemakethe.Ukwengeza, kumayelana nokuthola izindlela zokonga imali, futhi ukupakisha okufanele kungasiza kulokho.
Nikeza osayizi bokupakisha abambalwa.
Iningi lamakhasimende abhalisela izinsiza zokubhalisela ikhofi azokwazi ngekhofi, ngakho-ke ngeke alithenge ngobuningi.Nokho, ngisho nokupakishwa kahle, ikhofi eligazingiwe ngeke lihlale unomphela.
Ukunikeza amaklayenti ngebanga losayizi kuzowakhuthaza ukuthi abuye ukuze athole abengeziwe.Ukuthenga inani elifanele lekhofi ngesikhathi esisodwa nakho kuzuzisa abantu abangalidli ikhofi njalo.
Isibonelo, inkampani yase-UK i-Pact Coffee iletha ikhofi, futhi isibali sayo esiku-inthanethi siphakamisa usayizi wokupakisha osuselwe ekutheni umthengi udla malini nsuku zonke kanye nenani labaphuzayo umuzi ngamunye.
Ukuqinisekisa ukuthi abathengi abahambi ngokushesha noma bathole ikhofi elidala kungase kubenze bafune ukubuya ukuze bathole okwengeziwe.Bazohlala benakho abakudingayo uma ubavumela ukuthi bagcwalise ngokuzenzakalelayo ikhofi labo ngosuku oluthile.
Izaphulelo ekupakisheni zibuyisiwe
Thola amakhasimende aphindayo ukuze ubuyise amaphakheji awo asesebenzile, futhi uzodinga ukupakishwa okuncane sekukonke.Lokhu kubalulekile njengoba ngisho ne-oda elilodwa ikhasimende ngalinye ngenyanga lingakhiqiza inani elikhulu likadoti.
Ukugaywa kabusha kungakhuthazwa.Isibonelo, abathengi ababuyisela isikhwama sekhofi esingenalutho (inqobo nje uma sisesimeni esihle kakhulu futhi singaphinda sivalwe kabusha) bangathola ukugcwaliswa kabusha okukodwa ngesaphulelo esincane, kunwebe impilo yokusebenziseka yephakheji ngaphambi kokuthi ilahlwe kudoti noma umquba.
Ukuqonda ukuthi uzoyishintsha nini inqubo
Kuphela ama-roasters amakhulu kakhulu avame ukuqasha abasebenzi abanomthwalo wemfanelo wokupakisha ikhofi.Uma singekho isidingo esiningi, kungenzeka ukuthi uyakwenza lokhu namuhla, kodwa kuzohlala isikhathi esingakanani lokho?Uma isidingo sikhuphuka, ukugcina abasebenzi besuka kweminye imisebenzi amahora amaningi ngokubenza iphakethe lekhofi kunganciphisa umugqa wokukhiqiza.
Nakuba zibiza, imishini yokupakisha ingasheshisa inqubo ngaphandle kokubeka engcupheni impahla yakho.Uma ukhetha ukusebenza nephakheji yekhofi egcwele isevisi, ngeke udinge noma iyiphi impahla.Inkampani yakho ingase ikuthole kufaneleka futhi kubiza ukukhipha yonke inqubo.
Dala umkhankaso wokupakisha ngegciwane
Ngaphezu kwesigamu sabo bonke abasebenzisi benkundla yezokuxhumana, ngokusho kwe-HubSpot, umhlinzeki ohlonishwayo wamathuluzi okuthengisa, basebenzisa izinkundla zabo zokuxhumana ukuze baphenye okungase kuthengwe.Ukwengeza, kudlula ukukhangisa kwe-influencer.Iningi labantu baseMelika liyaqhubeka nokuthanda ukudluliselwa okuvela kubangani nomndeni.
Amakhasimende azonaka uma uwadayisela ikhofi lezinga eliphezulu, kodwa ukubukeka kwephakheji lomkhiqizo wakho nakho kubalulekile.Izithombe zobhontshisi wekhofi wangempela mancane amathuba okuthi zithunyelwe kumasayithi okuxhumana nabantu kunezikhwama ezihlukile noma ezikhangayo.
Njengebhizinisi legagasi lesithathu, kungenzeka ukuthi uyaliqonda inani lobuhle, ngakho-ke kubonakala kunengqondo ukuthi ulimi lwakho lokuklama nalo lungasebenza ephaketheni lakho.
Ungase wonge imali ekuthumeleni nasekuletheni ikhofi lakho ngezindlela ezihlukahlukene zokusungula.Ukuqala ngokupakisha okufanele noma ukwenza izinguquko ezincane ezinqubweni zakho zokupakisha ezijwayelekile kungakwenza kube lula.
Kusukela ekudaleni isikhwama sekhofi esibukekayo kuye ekwenzeni ngokuzenzakalelayo inqubo yokugcwalisa isikhwama sekhofi, i-Cyan Pak ingasiza.Ukuze uthole ulwazi olwengeziwe mayelana nokuthi ukupakisha kungehlisa kanjani izindleko zakho zokuthumela, thintana nathi khona manje.
Xhumana nathi ukuze uthole imininingwane eyengeziwe mayelana nokupakishwa kwekhofi okuqhubekayo kwe-Cyan Pak.
Isikhathi sokuthumela: May-24-2023