Abagazingi bazofuna amasu engeziwe okwandisa inani labantu abalihlosile njengoba imakethe yekhofi ekhethekile iqhubeka nokuchuma.
Kwabagazingi abaningi, ukukhetha ukuthengisa i-wholesale yabo yekhofi kungaba yisinqumo sebhizinisi esiyimpumelelo.Ukuqinisekisa ukuthi izikhwama zakho zekhofi ziyagqama emqhudelwaneni oseshalofini, isibonelo, kunezinto ezimbalwa ongacabanga ngazo ngaphambi kokuthatha ithuba.
Enye yezingxenye ezibalulekile zokuxhumana okubonakalayo umbala, othinta phakathi kuka-62% no-90% wezinqumo zokuthenga amakhasimende.Ukwengeza, ucwaningo luveza ukuthi ukuphela kwesici esithonya u-90% wezinqumo zokuthenga ngokuxhamazela umbala.
Ngokuphawulekayo, umbala wokupakishwa kwekhofi ungase ubangele abathengi bazizwe ngendlela ethile noma babe nalokho abakulindele.Kubalulekile ukuthi umbala wezikhwama zekhofi ozonikezwa ezitolo ezinkulu ungakhangi abathengi kuphela kodwa futhi umele umkhiqizo ngendlela efanele.
ukunwetshwa kwekhofi elikhethekile lasesuphamakethe
Ngokwenhlolovo yakamuva ye-National Coffee Data Trends, kusukela ngoJanuwari linyuke ngo-59% iphesenti labathengi bekhofi abakholelwa ukuthi isimo sabo sezimali sibi kakhulu kunangezinyanga ezine ezedlule.
Ukwengeza, abaphendulile abayisithupha kwabayishumi bathi baqinise izindlela zabo zokusebenzisa imali.
Sekukonke ukusetshenziswa kwekhofi, nokho, kusesezingeni eliphakeme leminyaka eyishumi elatholwa ekuqaleni ngoJanuwari 2022.
Eziphasejini ezigcwele izikhwama zekhofi ezibonisa imibala egqamile nezithombe zezinkomishi zekhofi ezishisayo—ukubukeka “kwendabuko” kwamakhofi esuphamakethe—umbala othobile wephakeji lekhofi cishe uzogqama.
Amakhasimende angase abe maningi amathuba okuthi athenge ikhofi uma izikhwama zinekhodi yombala ukuze ziwasize abone ngokushesha lowo alifisayo.
Ongacabanga ngakho ngenkathi uklama ukupakishwa kwekhofi yesuphamakethe
Ikhofi elikhethekile lihlukile kumakhofi esuphamakethe avamile njengoba lenziwa kucatshangwa ngekhwalithi.
Esikhathini esedlule, izingxube ze-commodity-grade esheshayo ne-robusta-arabica zekhwalithi ephansi zenze iningi lamakhofi anikezwa ezitolo ezinkulu.
Isizathu siwukuthi ikhwalithi ivamise ukunganakwa ekukhiqizeni ikhofi lezinga lempahla ngenxa yesivinini kanye nezindleko.
Umbala othobile wekhofi cishe uzogqama emashalofini apakishwe izikhwama zekhofi ezinezithombe zezinkomishi zekhofi ezishisayo nemibala egcwele kakhulu, okuwukubukeka “okujwayelekile” kwamakhofi esuphamakethe.
Amakhasimende angase abe maningi amathuba okuthi athenge ikhofi uma izikhwama zinekhodi yombala ukuze kube lula kuwo ukuhlonza ngokushesha lowo azifisayo.
Okufanele ukunake lapho uklama ukupakishwa kwekhofi ezitolo ezinkulu
Izinga lekhofi elikhethekile yilo elilehlukanisa neningi lamakhofi esitolo.
Ngokomlando, amamiksi e-robusta-arabica namakhofi asheshayo ekhwalithi embi kakhulu bekungamakhofi amaningi anikezwa ezitolo ezinkulu.
Lokhu kungenxa yokuthi isivinini nemali ngokuvamile kubekwa phambili kunekhwalithi lapho kukhiqizwa ikhofi lezinga lempahla.
Izitolo ezinkulu seziqalile ngokwethula izinhlobo zekhofi ezikhethekile emgqeni wazo wezinto njengoba abathengi abaningi befuna ikhwalithi nokunethezeka.
Ngaphambi kokuthi umkhiqizo wakho uqale ukubonakala emashalofini, kunezinto ezimbalwa wena, isishicileli, okufanele uzicabangele.
Ukuze unikeze imakethe, kufanele uqale uthole okuncanyelwayo kwasendaweni kwemithombo yekhofi namaphrofayili okuthosiwe.
Isiqukathi sekhofi kufanele sibonise ngokufanelekile umkhiqizo wakho ngaphezu kombala.Amakhasimende kufanele akwazi ukusho ukuthi izikhwama zekhofi ezithengiswayo zisuka endaweni yokosa, noma ngabe uzidalele idizayini ehluke ngokuphelele.
Ukwengeza, iphakheji kumele ikwazi ukwazisa abathengi mayelana nokuqukethwe ngamagama amancane kakhulu.
Cabangela ukusebenzisa izithombe eziqondile ukuze udlulisele amanothi e-flavour njengoba amakhasimende mancane amathuba okuthi ame endleleni futhi awafunde.
Yimaphi ama-hues ezitolo ezinkulu ezingase zisetshenziswe izikhwama zekhofi ukuze zigqame?
Umbala wesikhwama sekhofi ungakwazi ukuxhumana ngempumelelo nezimfanelo zekhofi futhi usethe okulindelwe ngabathengi ukuze uthole ukunambitheka ngaphezu kokuthinta izinqumo zokuthenga.
Amakhasimende kwesinye isikhathi alindele iqoqo elithile lama-flavour namaphunga lapho ebona umbala othile.Ngenxa yokuthi ama-flavour amnandi, ahlanzekile, nahlanzekile kanye namakha anothile ikhofi elikhethekile elaziwa ngakho, kufanele ucabange ngokusebenzisa imibala esiza ukuveza lezi zimfanelo.
Isibonelo, okuluhlaza kwe-apula okuphaphathekile kungase kuphakamise ukucwazimula kanye nokusha, kuyilapho upinki ogqamile ngokuvamile uhlanganisa izimbali nobumnandi.
Ama-earthy hues ahle kakhulu ekuvezeni ubunkimbinkimbi kanye nomuzwa wokuxhumana nemvelo;benza izikhwama zekhofi ezizinzile zibukeke zizinhle.
Ikhwalithi yokuphrinta iyisici sokugcina okufanele sicatshangelwe.Ama-roasters afuna indlela yokuphrinta yekhwalithi ephezulu kakhulu angase afune ukucabanga ngokutshala imali ekuphrinteni kwedijithali.
Ngokuphrinta ezintweni ezigaywa kabusha, amasu okuphrinta edijithali asebenziseka kalula futhi asebenzayo angasiza ekunciphiseni umthelela wekhabhoni ye-roaster.Ngaphezu kwalokho, ukuphrinta kwedijithali kuyonga futhi kuvumela ukuphrinta okuncane.
Thina kwa-CYANPAK siyakwazi ukwanelisa izidingo ze-roaster ezishintsha ngokushesha zezinhlobo ezahlukene zokupakishwa kwekhofi esimeme, njengezikhwama ezivundisiwe nezigaywa kabusha, sibonga utshalomali lwethu ku-HP Indigo 25K Digital Press.
Sihlinzeka ngokukhethwa kwezinye izindlela zokupakisha zekhofi ezigaywa kabusha ezingu-100% ezingase zenziwe ngezifiso ngelogo yenkampani yakho kuma-roasters namakhofi ekhofi.
Khetha ezintweni ezisimeme ezehlisa imfucuza futhi zisekele umnotho oyindilinga, njengephepha le-kraft, iphepha lerayisi, noma amaphakheji e-LDPE enziwe ngezinto eziningi anendawo yangaphakathi eco-friendly ye-PLA.
Ngaphezu kwalokho, ngokukuvumela ukuthi uzenzele ezakho izikhwama zekhofi, sikunikeza ukulawula okuphelele kunqubo yokuklama.Ungathola usizo kubasebenzi bethu bomklamo ngokuqhamuka nephakheji yekhofi efanele.
Isikhathi sokuthumela: Dec-27-2022