Zinthu zosiyanasiyana pathumba lanu la khofi zitha kukhala chinsinsi chokopa chidwi cha ogula.
Ikhoza kukhala mawonekedwe, mapangidwe, kapena ndondomeko yamtundu.Nthawi zambiri, ndi dzina la khofi wanu.
Dzina la khofi likhoza kukhudza kwambiri lingaliro la ogula kuti amugule.Kupatula apo, khofi ndi chakudya, ndipo makasitomala ambiri amasankha zomwe zimagwirizana ndi kukoma kwawo.
Kwa okazinga ambiri, kusankha ngati ayesa mitundu ya khofi yomwe imawasangalatsa kapena kungowotcha kuti apezeke komweko kungakhale kovuta.Komabe, ngati atchula khofi wawo m'njira yomwe imakopa chidwi cha makasitomala, atha kuchita zonse ziwiri.
Ndinalankhula ndi Gefen Skolnick, woyambitsa ndi CEO wa Couplet Coffee, kuti mudziwe zambiri zomwe muyenera kuziganizira potchula khofi yanu.
N'chifukwa chiyani owotcha khofi amapereka mayina awo?
Owotcha ambiri amasankha kupereka khofi wawo mayina achilendo kuti adzizindikiritse okha mu bizinesi yapadera.
Ndikofunika kukumbukira kuti dzina la khofi wanu likhoza kukhudza momwe ogula amaonera mtundu wanu.Komanso, dzinalo liyenera kuwonetsa zomwe zili m'thumba.
Khofi ndi chakumwa chachilendo kwenikweni malinga ndi mitundu yosiyanasiyana yomwe imaperekedwa.Ogula ambiri, monga omwa vinyo, akuyang'ana zochitika zapadera.
Mwachitsanzo, atha kufunafuna kapu yoziziritsa kukhosi yokhala ndi tinthu tating'ono ta chokoleti, kapena mowa wonyezimira womwe umakopa chidwi chawo.
“Owotchera amatchula khofi wawo pazifukwa zosiyanasiyana,” akuwonjezera motero Gefen, yemwe wagwirapo ntchito m’makampani monga Tesla ndi Hulu."Nthawi zina, amafuna kuwunikira mwaluso nkhani ya zolemba zolawa."Nthaŵi zina, amangofuna kudziwitsa makasitomala za mmene nyemba zingakhudzire.”
Iye akufotokoza kuti ku Couplet Coffee, amasunga zinthu mosavuta podziwitsa makasitomala za zolemba za kukoma pogwiritsa ntchito ndakatulo ya mizere iwiri yotchedwa couplet.
Gefen akuwonjezera kuti: “Maguluwa amauza makasitomala zambiri za zomwe angakumane nazo akamamwa khofi wathu.
Mayina a Coffee Coffee akuphatikiza Single Origin Peaceful Peru, Coffee For Every Espresso Blend, ndi The Blissful Blend.
Popeza cholinga cha kampaniyo ndi "kupanga khofi wapadera kukhala wosangalatsa komanso wofikirika" ndi "kudumpha manotsi ongoyerekeza kuti mufike pamlingo wabwino," dzina lililonse limawonetsa mbali yofunika kwambiri ya mtunduwu.
Ndi mitu iti yomwe imabweranso nthawi zambiri m'maina apadera a khofi?
Owotcha ambiri amasankha kukhala ndi mitu yomwe yadziwika kale m'makampani akamatchula khofi.
Nyengo ndi zochitika monga Khrisimasi ndi Isitala ndi mitu imodzi yotere.Makofi omwe amatchulidwa pambuyo pa nyengo ndi chikhalidwe chomwe chinayambika kwa nthawi yaitali chomwe chinayambika ndi Starbucks.
Chifukwa cha kupambana kwake, ambiri opanga khofi tsopano atengera njira yofananira.
Khrisimasi Blend yodziwika bwino ya Starbucks imadziwika bwino m'thumba lake lofiira ndipo ndi yofunika kwambiri panyengo ya tchuthi.
Kutchulidwa kwa khofi kumaphatikizana pambuyo pa maswiti otchuka kapena zokometsera zotsekemera ndizokhazikika.
Kuti khofiyo ikhale yofikirika komanso yodziwika bwino, izi nthawi zambiri zimakhala ndi zokometsera zomwe ogula amapeza mu chakumwacho.
Mwachitsanzo, Square Mile Coffee ili ndi musanganizo wake wapadera wa Sweetshop, pomwe Tribe Coffee ku South Africa ili ndi mitundu yake ya Chocolate Block yodziwika bwino.
Mchitidwe wotchula malonda pambuyo pa mlimi ndizomwe zimachitika kawirikawiri pakati pa makampani a khofi wachitatu.Izi zikugwirizana ndi cholinga chachikulu cha msika wapadera wa khofi, womwe ndi kupititsa patsogolo kuwonekera komanso malonda achilungamo, okhazikika.
Izi zikuwonetsanso chidwi chamalipiro ndi momwe anthu akukhalira m'maiko osiyanasiyana oyambira poyika opanga patsogolo.
Ku South Africa, Origin Coffee Roasting nthawi zambiri amatchula khofi wake dzina la alimi ndipo amauza ogula nkhani yake.
Kaya mabizinesi a khofi amagwiritsa ntchito njira yotani potchula malonda awo, cholinga chake chimakhala chofanana: kukopa wogula powauza nthano komanso kudzutsa malingaliro ena.
M'malo mwake, malingaliro omwe mukufuna kudzutsa mwa omvera anu agwira ntchito bwino ngati akugwirizana ndi dzina lanu komanso malonda enieni.
Zomwe muyenera kuziganizira mukatchula khofi
Dzina limene mumapereka khofi wanu likhoza kukhudza malonda ndi kuzindikirika kwa mtundu.
Musanafalitse dzina la khofi wanu, pali zinthu zingapo zomwe muyenera kuziganizira, mosasamala kanthu kuti mumasankha kuzitcha mutatha kudya, nyengo, kapena tchuthi.
Khalani osasinthasintha
Zida zotsatsa zomwe mumagwiritsa ntchito ndi zinthu zanu zonse ziyenera kukhala ndi mtundu womwewo.Kaya imayang'ana kwambiri pamutu, monga ma puddings kapena zokometsera, kapena mtundu wanu womwe, ndi gawo lofunikira pofotokozera zamakampani anu, masomphenya, ndi cholinga.
Kudziwa kwa ogula kumathandizidwa ndi kuyika chizindikiro komanso kuyika khofi mosasinthasintha, zomwe zimabweretsa mwayi wobwereza bizinesi.
Nenani nthano yomwe ili ndi tanthauzo kwa inu.
Dzina la khofi liyenera kuwonetsa kudzipereka kwa kampani yanu pakuchita zinthu mowonekera komanso khofi yemwe amapezedwa mokhazikika.
Wogula atha kufunsa za mbiri ya khofi yemwe amamukonda ngati dzinalo lingakhudzire chidwi chawo.
Njira ina ndiyo kusindikiza matumba a khofi makamaka kwa inu, iliyonse ili ndi nkhani za wopanga.Izi zitha kuwonjezera kuzindikira kwa makasitomala za njira yomwe khofi amatenga kuchokera ku mbewu kupita ku chikho ndikupangitsa kuti matumba anu a khofi akhale osangalatsa.
Zikafika pakuyika khofi, Cyan Pak imapereka zisankho zingapo zobwezerezedwanso 100% zomwe zitha kukhala zamunthu kuti zigwirizane ndi dzina lapadera la khofi wanu.
Owotcha amatha kusankha kuchokera kuzinthu zosiyanasiyana zobwezerezedwanso zomwe zimachepetsa zinyalala ndikuthandizira chuma chozungulira, kuphatikiza mapepala a kraft, mapepala ampunga, ndi ma LDPE amitundu yambiri okhala ndi PLA yamkati yochezeka.
Kuphatikiza apo, timapatsa owotcha athu ufulu wakulenga powalola kupanga zikwama zawo za khofi.
Mutha kupeza thandizo kuchokera kwa ogwira ntchito yopanga khofi kuti abwere ndi phukusi loyenera la khofi.
Kuphatikiza apo, Cyan Pak imapereka zinthu zotsika mtengo (MOQs) kwa owotcha ang'onoang'ono omwe akufuna kukhala olimba mtima pomwe akuwonetsa mtundu wawo komanso kudzipereka kwawo kwa chilengedwe.
Lumikizanani nafe kuti mumve zambiri za mapaketi a khofi osakonda zachilengedwe, osindikizidwa mwamakonda.
Nthawi yotumiza: May-18-2023