Izinhlobonhlobo zezingxenye esikhwameni sakho sekhofi zingaba ukhiye wokuheha ukunaka komthengi.
Kungaba ifomu, idizayini, noma isikimu sombala.Isikhathi esiningi, igama lekhofi lakho.
Igama lekhofi lingaba nomthelela omkhulu esinqumweni somthengi sokulithenga.Phela, ikhofi liwukudla, futhi amakhasimende amaningi azokhetha umkhiqizo ofaneleka kangcono kunambithekayo.
Kwabagazingi abaningi, ukunquma ukuthi bazame ngezinhlobo zekhofi ezibajabulisa kakhulu noma bamane bagazise ukuze bafuneke endaweni kungaba inselele.Kodwa-ke, uma beqamba amakhofi abo ngendlela evusa intshisekelo yamakhasimende, bangakwazi ukwenza kokubili.
Ngikhulume no-Gefen Skolnick, umsunguli kanye ne-CEO ye-Couplet Coffee, ukuze ufunde kabanzi mayelana nokuthi yini okufanele uyicabangele ngenkathi uqamba ikhofi lakho.
Kungani abarosa beqamba amakhofi abo amagama?
Abathosi abaningi bakhetha ukunikeza amakhofi abo amagama angajwayelekile ukuze bazihlukanise ebhizinisini elikhethekile.
Kubalulekile ukukhumbula ukuthi igama lekhofi lakho lingathonya umbono womthengi womkhiqizo wakho.Ngaphezu kwalokho, igama kufanele libonise lokho okungaphakathi kwesikhwama.
Ikhofi yisiphuzo esingajwayelekile ngempela ngokwezinhlobonhlobo ezinikezwayo.Abathengi abaningi, njengabaphuza iwayini, bafuna isipiliyoni esiyingqayizivele.
Isibonelo, bangase bafune inkomishi epholile ene-chocolate undertones, noma isiphuzo esiphundu esiphundu esivusa isithakazelo sabo.
“Abarosa baqamba amakhofi abo ngezizathu ezihlukahlukene,” kunezela uGefen, osebenze emafemini afana noTesla noHulu."Kwesinye isikhathi, bafuna ukukhanyisa ngobuciko indaba yamanothi anambithayo."Kwesinye isikhathi, bamane bafise ukwazisa amakhasimende ngemizwa ubhontshisi ongase ube nayo.”
Uchaza ukuthi kwa-Couplet Coffee, bagcina izinto zilula ngokwazisa amakhasimende ngamanothi okunambitheka besebenzisa inkondlo enemigqa emibili ebizwa ngokuthi i-couplet.
“Le ‘couplet’ itshela amakhasimende okwengeziwe ngalokho azobhekana nakho lapho ephuza ikhofi lethu,” kunezela uGefen.
Amagama emikhiqizo yeCouple Coffee ahlanganisa i-Single Origin Peaceful Peru, Ikhofi Lawo Wonke Umuntu I-Espresso Blend, kanye ne-Blissful Blend.
Njengoba inhloso yenkampani iwukwenza “ikhofi elikhethekile lijabulise futhi lingeneke” kanye “nokweqa amanothi wokunambitha ukuze ufike endaweni enhle,” igama ngalinye ligqamisa ingxenye ebalulekile yomlingisi womkhiqizo.
Yiziphi izindikimba eziphindaphindeka kakhulu kumagama ekhofi akhethekile?
Amarosa amaningi akhetha ukuhlala nezindikimba esezidumile kakade embonini uma eqamba ikhofi.
Isikhathi sonyaka kanye nezikhathi ezifana noKhisimusi nePhasika ziyindikimba enjalo.Amakhofi aqanjwe ngezinkathi zonyaka ayimfashini yakudala eyaqalwa i-behemoth yekhofi yamazwe ngamazwe i-Starbucks.
Ngenxa yempumelelo yayo, inqwaba yabanye abakhiqizi bekhofi manje sebesebenzise isu elifanayo.
I-Christmas Blend eyaziwayo ye-Starbucks igqama esikhwameni sayo esibomvu esihlukile futhi iyisisekelo phakathi nenkathi yeholide.
Ukuqanjwa kwekhofi okuxubene ngemuva kwamaswidi adumile noma okuthokozisayo okumnandi kuyi-motif ephindaphindayo.
Ukuze wenze ikhofi lingeneke kakhudlwana futhi libonakale, lokhu kuvame ukuhlanganisa izici zokunambitheka abathengi abangase bazithole esiphuzweni.
Isibonelo, i-Square Mile Coffee inengxube yayo ehlukile ye-Sweetshop, kanti i-Tribe Coffee eNingizimu Afrika inengxube yayo eyaziwa kakhulu ye-Chocolate Block.
Umkhuba wokwethiwa kwemikhiqizo ngegama lomlimi uyisisusa esiphindaphindayo phakathi kwezinkampani zekhofi zegagasi lesithathu.Lokhu kuhambisana nenhloso enkulu yemakethe yekhofi ekhethekile, okuwukuqhubekisela phambili ukubonakala obala kanye nohwebo olunobulungiswa, imboni esimeme.
Lokhu kuphinde kudonsele ukunaka emholweni namazinga okuphila emazweni ahlukene emvelaphi ngokubeka abakhiqizi endaweni esobala.
ENingizimu Afrika, i-Origin Coffee Roasting ivamise ukuqamba ikhofi layo ngamagama abalimi futhi itshela abathengi bayo inganekwane engemuva kwayo.
Noma ngabe iyiphi indlela amabhizinisi ekhofi ayisebenzisayo ukuqamba imikhiqizo yawo, inhloso ihlala ifana: ukubandakanya umthengi ngokuxoxa indaba kanye nokuvusa imizwa ethile.
Ngamafuphi, imizwa ofuna ukuyivusa kuzithameli zakho izosebenza kangcono uma ihambisana nobunikazi bomkhiqizo wakho kanye nomkhiqizo wangempela.
Izinto okufanele ucabange ngazo lapho uqamba ikhofi
Igama olinikezayo ikhofi lakho lingaba nomthelela ekuthengisweni nasekuqashelweni komkhiqizo.
Ngaphambi kokushicilela igama lekhofi lakho, kunezinto ezimbalwa ongacabanga ngazo, kungakhathaliseki ukuthi ukhetha ukulibiza ngemva kwesidlo, isizini, noma iholide.
Ungaguquguquki
Izinto zokumaketha ozisebenzisayo nazo zonke izinto zakho kufanele zigcine ubunikazi bomkhiqizo ofanayo.Kungakhathaliseki ukuthi igxile esihlokweni, njengama-puddings noma ama-dessert, noma umkhiqizo wakho ngokwawo, kuyisici esibalulekile sokukhuluma ngokuziphatha kwenkampani yakho, umbono, kanye nenjongo.
Ukujwayelana kwabathengi kuhanjiswa ukupakishwa okungaguquguquki komkhiqizo kanye nekhofi, okuphakamisa amathuba okuphinda ibhizinisi.
Xoxa inganekwane enencazelo kuwe.
Igama lekhofi kufanele libonise ukuzibophezela kwenkampani yakho ekukhanyeni nasekhofini elitholakala ngokuqhubekayo.
Ikhasimende lingase libuze ngomlando wekhofi eliwuthandayo uma igama livusa intshisekelo yalo.
Okunye ukuthi izikhwama zekhofi ziphrintelwe wena ngqo, ngasinye sinendaba emayelana nomkhiqizi.Lokhu kungakhuphula ukuqwashisa kwamakhasimende umzila ikhofi eliwuthathayo kusuka enhlanyelweni kuye kwelinye futhi kwenze izikhwama zakho zekhofi zikhange kakhulu.
Uma kuziwa ekufakweni kwekhofi, i-Cyan Pak inikezela ngezinketho ezihlukahlukene ezingase zisetshenziswe kabusha ezingu-100% ezingenziwa ngokwezifiso ukuze zifane negama elihlukile lamakhofi akho.
Amarosa angakhetha ezintweni ezihlukene ezigaywa kabusha ezinciphisa udoti futhi zisekele umnotho oyindilinga, okuhlanganisa nephepha le-kraft, iphepha lerayisi, kanye nephakheji ye-LDPE ye-multilayer ene-PLA yangaphakathi eco-friendly.
Ngaphezu kwalokho, sinikeza abarosi bethu inkululeko ephelele yokudala ngokubavumela ukuthi bazenzele ezabo izikhwama zekhofi.
Ungathola usizo kubasebenzi bethu bomklamo ngokuqhamuka nephakheji yekhofi efanele.
Ngaphezu kwalokho, i-Cyan Pak inikeza amanani aphansi aphansi (ama-MOQ) kuma-roaster amancane afuna ukulondoloza ubungqabavu kuyilapho ebonisa ubunikazi bomkhiqizo wabo nokuzibophezela kwemvelo.
Xhumana nathi ukuze uthole imininingwane eyengeziwe mayelana nokupakishwa kwekhofi okuhambisana nemvelo, okuphrintiwe ngokwezifiso.
Isikhathi sokuthumela: May-18-2023