Amacandelo ahlukeneyo kwibhegi yakho yekofu inokuba ngundoqo ekutsaleni umdla womthengi.
Isenokuba yifomu, uyilo, okanye uyilo lombala.Amaxesha amaninzi, ligama lekofu yakho.
Igama lekofu linokuba nefuthe elikhulu kwisigqibo somthengi sokuyithenga.Emva kwayo yonke loo nto, ikofu yinto yokutya, kwaye abathengi abaninzi baya kukhetha eyona mveliso ifanelena nencasa yabo.
Kwabaninzi abarokhayo, ukwenza isigqibo sokuba bazame ngeentlobo zekofu ezibakholisayo okanye bamane begcadiselwa kwimfuno yasekuhlaleni kunokuba ngumngeni.Nangona kunjalo, ukuba babiza iikofu zabo ngendlela evuselela umdla wabathengi, banokukwazi ukwenza zombini.
Ndithethe noGefen Skolnick, umseki kunye ne-CEO yeCouplet Coffee, ukufunda ngakumbi malunga nento onokuyiqwalasela ngelixa ubiza ikofu yakho.
Kutheni abo bagcadayo benika amagama ekofu zabo?
Abaninzi be-roasters bakhetha ukunika iikofu zabo amagama angaqhelekanga ukuze bahluke kwishishini elikhethekileyo.
Kubalulekile ukukhumbula ukuba igama lekofu yakho linokuchaphazela umbono womthengi webhrendi yakho.Ngaphezu koko, igama kufuneka libonise into engaphakathi kwesikhwama.
Ikofu sisiselo esingaqhelekanga ngokwenene ngokweendlela ezahlukeneyo ezinikezelwayo.Abathengi abaninzi, njengabasela iwayini, bafuna amava akhethekileyo.
Umzekelo, basenokufuna ikomityi epholileyo enethokholethi yangaphantsi, okanye isiselo esimnandi esineziqhamo esivusa umdla wabo.
UGefen, osebenze kwiifemu ezifana neTesla kunye neHulu, uthi: "Abaroki babiza iikofu zabo ngezizathu ezahlukeneyo."Ngamanye amaxesha, bafuna ukukhanyisela ibali lamanqaku okungcamla."Ngamanye amaxesha, bafuna nje ukwazisa abathengi malunga neemvakalelo ezinokuthi zibangelwe ziimbotyi. "
Uchaza ukuba eCouplet Coffee, bagcina izinto zilula ngokwazisa abathengi malunga namanqaku okungcamla besebenzisa umbongo onemigca emibini ebizwa ngokuba yi couplet.
“I’couplet’ ixelela abathengi ngakumbi ngezinto abaza kuzifumana xa besela ikofu yethu,” wongezelela uGefen.
Amagama emveliso yeCouple Couple abandakanya iSingle Origin Peaceful Peru, ikofu Kumntu wonke iEspresso Blend, kunye neBlissful Blend.
Kuba injongo yenkampani “kukwenza ikofu eyodwa ukuba ibemnandi kwaye ifikeleleke” kwaye "utsibe amanqaku okungcamla ukuze uye kwindawo elungileyo," igama ngalinye liqaqambisa icandelo elibalulekileyo lophawu lophawu.
Yeyiphi imixholo ephindaphindwa rhoqo kumagama ekofu akhethekileyo?
Abaninzi abaqhotsayo bakhetha ukugcina kunye nemixholo esele idumile kwishishini xa bebiza ikofu.
Ixesha lonyaka kunye namaxesha afana neKrisimesi kunye ne-Ista ngomnye umxholo onjalo.Ikofu ezithiywe ngamaxesha onyaka yifashoni yakudala eyaqalwa yi-behemoth yekofu yamazwe ngamazwe iStarbucks.
Ngenxa yempumelelo yayo, uninzi lwabanye abavelisi bekofu ngoku bamkele isicwangciso esifanayo.
I-Christmas Blend eyaziwayo ye-Starbucks igqame kwingxowa yayo ebomvu eyahlukileyo kwaye isisiseko ngexesha leholide.
Ukuthiywa kwekofu ixutywe emva kweelekese ezithandwayo okanye ubumnandi obuswiti yintetho ephindaphindiweyo.
Ukwenza ikofu ifikeleleke ngakumbi kwaye ibonakale, ezi zihlala zibandakanya iimpawu zencasa ezinokufunyanwa ngabathengi kwisiselo.
Umzekelo, iSquare Mile Coffee inomxube wayo owahlukileyo weSweetshop, ngelixa iTribe Coffee eMzantsi Afrika inomxube wayo owaziwayo weChocolate Block.
Isenzo sokubiza iimveliso emva komlimi sisizathu esiphindaphindiweyo phakathi kweenkampani zekofu zesithathu.Oku kuhambelana nenjongo enkulu yentengiso yekofu ekhethekileyo, ekuqhubela phambili ukungafihli kunye norhwebo olulungileyo, ishishini elizinzileyo.
Oku kwakhona kutsalela ingqalelo kumvuzo kunye nemigangatho yokuphila kumazwe ahlukeneyo emvelaphi ngokubeka abavelisi kwindawo ephambili.
EMzantsi Afrika, iOrigin Coffee Roasting ikholisa ukubiza ikofu yayo ngamagama abalimi kwaye ixelele abathengi bayo ibali emva kwayo.
Nokuba yeyiphi na indlela amashishini ayisebenzisayo ukubiza iimveliso zawo, injongo isoloko ifana: ukubandakanya umthengi ngokubalisa ibali kunye nokuvusa iimvakalelo ezithile.
Ngokwenyani, imvakalelo ofuna ukuyivusa kubaphulaphuli bakho iya kusebenza ngcono ukuba iyahambelana nesazisi sophawu lwakho kunye nemveliso yokwenyani.
Izinto onokucinga ngazo xa ubiza ikofu
Igama olinika ikofu yakho linokuchaphazela ukuthengisa kunye nokuqatshelwa kophawu.
Ngaphambi kokupapasha igama lekhofi yakho, kukho izinto ezimbalwa onokucinga ngazo, kungakhathaliseki ukuba ukhetha ukuyibiza emva kwesitya, ixesha lonyaka, okanye iholide.
Ungatshintshi
Izinto zentengiso ozisebenzisayo kunye nazo zonke izinto zakho kufuneka zigcine uphawu olufanayo lwesazisi.Nokuba igxile kwisifundo, esifana neepuddings okanye izimuncumuncu, okanye ibhrendi yakho ngokwayo, yinto ebalulekileyo yokunxibelelana nokuziphatha kwenkampani yakho, umbono kunye nenjongo.
Ukuqhelana nomthengi kuququzelelwa kukuphawulwa kophawu kunye nokupakishwa kwekofu, nto leyo ephakamisa ukubakho kokuphinda ishishini.
Balisa ibali elinentsingiselo kuwe.
Igama lekofu kufuneka libonise ukuzibophelela kwenkampani yakho ekuhleni nakwikofu efunyenwe ngokuzinzileyo.
Umthengi unokubuza malunga nembali yekofu ayithandayo ukuba igama livuselela umdla wabo.
Enye indlela kukuba iibhegi zekofu ziprintelwe wena ngokukodwa, nganye inengxelo malunga nomvelisi.Oku kunokonyusa ulwazi lwabathengi bendlela ethathwa ikofu ukusuka kwimbewu ukuya kwikomityi kwaye yenze iibhegi zakho zekofu zibe nomtsalane ngakumbi.
Xa kufikwa kwipakethe yekofu, iCyan Pak ibonelela ngeendlela ezahlukeneyo ze-100% zokukhetha ezinokuphinda zisetyenziswe ezinokuthi zenzelwe wena ukuthelekisa negama elahlukileyo leekofu zakho.
Ii-roasters zinokukhetha kwizinto ezahlukeneyo ezinokuphinda zisetyenziswe ezinciphisa inkunkuma kwaye zixhase uqoqosho olujikelezayo, kubandakanywa nephepha le-kraft, iphepha lerayisi, kunye ne-multilayer LDPE ukupakishwa kunye ne-eco-friendly PLA yangaphakathi.
Ngaphaya koko, sinikezela ngenkululeko yethu epheleleyo yokuyila abo baqhotsayo ngokubavumela ukuba bazenzele ezabo iibhegi zekofu.
Ungafumana uncedo kubasebenzi bethu boyilo ekuze nepakethe efanelekileyo yekofu.
Ukongeza, i-Cyan Pak ibonelela ngemilinganiselo ephantsi ye-odolo (MOQs) kwii-micro-roasters ezifuna ukugcina i-agility ngelixa bebonisa uphawu lwabo kunye nokuzinikela kokusingqongileyo.
Qhagamshelana nathi ngeenkcukacha ezithe vetshe malunga nokusingqongileyo, ukupakishwa kwekofu okuprintiweyo ngokwesiko.
Ixesha lokuposa: May-18-2023