Zvikamu zvakasiyana pabhegi rako rekofi zvinogona kuve kiyi yekukwezva kutarisa kwemutengi.
Inogona kunge iri fomu, dhizaini, kana color scheme.Kazhinji yenguva, ndiro zita rekofi yako.
Zita rekofi rinogona kukanganisa zvakanyanya sarudzo yemutengi kuitenga.Mushure mezvose, kofi chinhu chekudya, uye vatengi vazhinji vanosarudza chigadzirwa chinonyatsoenderana nekuravira kwavo.
Kune vakawanda vanogocha, kusarudza kuti voedza here mhando dzekofi dzinovanakidza kana kungogocha kuitira zvinodiwa munharaunda zvinogona kuve zvakaoma.Zvisinei, kana vakatumidza makofi avo nenzira inokwezva kufarira kwevatengi, vanogona kukwanisa kuita zvose.
Ndakataura naGefen Skolnick, muvambi uye CEO weCouplet Coffee, kuti udzidze zvakawanda pamusoro pezvaunofanira kufunga uchitumidza kofi yako.
Sei vanogocha vachipa makofi avo mazita?
Vazhinji vanogocha vanosarudza kupa makofi avo mazita asina kujairika kuitira kuti vazvitsaure ivo pachavo mubhizinesi rakasarudzika.
Zvakakosha kuyeuka kuti zita rekofi yako rinogona kukanganisa maonero emutengi pamhando yako.Uyezve, zita racho rinofanira kuratidza zviri mukati mebhegi.
Kofi chinwiwa chaicho chisina kujairika maererano nekusiyana-siyana kunopihwa.Vatengi vazhinji, sevanwi vewaini, vari kutsvaga chiitiko chakasiyana.
Semuyenzaniso, vangave vachitsvaga kapu inonyevenutsa ine chokoreti undertones, kana chinwiwa chine muchero chine muchero chinoparira kufarira kwavo.
"Vanogocha vanotumidza kofi yavo nekuda kwezvikonzero zvakasiyana," anowedzera Gefen, uyo akashanda pamafemu akadai saTesla neHulu."Dzimwe nguva, vanoda kujekesa nyaya yezvinyorwa zvekuravira."Dzimwe nguva, vanongoda kuzivisa vatengi nezve manzwiro anogona kukonzerwa nebhinzi. "
Anotsanangura kuti paCouplet Coffee, vanochengeta zvinhu zviri nyore kuburikidza nekuzivisa vatengi nezvezvinoravira vachishandisa nhetembo ine mitsetse miviri inonzi couplet.
"'Couplet' iyi inoudza vatengi zvakawanda nezvezvavachasangana nazvo pavanenge vachinwa kofi yedu," anowedzera Gefen.
Mazita echigadzirwa cheCouple Coffee anosanganisira Single Origin Runyararo Peru, Kofi Yemunhu wese Espresso Blend, uye The Blissful Blend.
Sezvo chinangwa chekambani chiri "kuita kuti kofi yakasarudzika inakidze uye inotaurika" uye "kusvetuka manotsi ekunyepedzera kuravidza kuti usvike pachikamu chakanaka," zita rega rega rinoratidza chikamu chakakosha chechimiro cheiyo brand.
Ndeapi madingindira anowanzoitika mumazita ekofi akasarudzika?
Vazhinji vanogocha vanosarudza kuramba vaine madingindira atove akakurumbira mukati meindasitiri pavanopa zita rekofi.
Mwaka uye zviitiko zvakaita seKisimusi neIsita ndeimwe dingindira rakadaro.Kofi yakatumidzwa mushure memwaka ifashoni yenguva refu yakatangwa nevenyika dzakawanda kofi behemoth Starbucks.
Nekuda kwekubudirira kwayo, vazhinji vevamwe vagadziri vekofi vatora zano rakafanana.
Starbucks 'inocherechedzwa Christmas Blend inomira kunze mubhegi dzvuku rakasiyana uye ndiro rakakosha panguva yezororo.
Kupihwa zita rekofi inosanganiswa mushure mezvihwitsi zvakakurumbira kana zvinonaka zvinotapira imotif inodzokororwa.
Kuita kuti kofi ive nyore kutaurika uye kuonekwa, izvi zvinowanzobatanidza zvinonaka zvingangowanikwa nevatengi muchinwiwa.
Semuenzaniso, Square Mile Coffee ine musanganiswa wayo weSweetshop, ukuwo Tribe Coffee muSouth Africa ine musanganiswa wayo unozivikanwa weChocolate Block.
Tsika yekupa mazita ezvigadzirwa mushure memurimi ndeye inodzokororwa motif pakati pechitatu-wave makambani ekofi.Izvi zvinoenderana nechinangwa chikuru chemusika wekofi wakasarudzika, uri kusimudzira pachena uye kutengeserana kwakanaka, indasitiri inoenderera.
Izvi zvakare zvinokwevera kutarisiro kumubhadharo uye mararamiro ehupenyu munyika dzakasiyana siyana nekuisa vagadziri pamberi.
MuSouth Africa, Origin Coffee Roasting inowanzotumidza kofi yayo mushure mevarimi uye inoudza vatengi vayo nyaya iri shure kwayo.
Chero nzira inoshandiswa nemabhizinesi ekofi kutumidza zvigadzirwa zvavo, chinangwa chinogara chakafanana: kubata mutengi nekutaura ngano uye kumutsa mamwe manzwiro.
Muchidimbu, manzwiro aunoda kumutsa muvateereri vako anozoshanda zvirinani kana achienderana nekuzivikanwa kwechiratidzo chako uye chigadzirwa chaicho.
Zvinhu zvekufunga nezvazvo kana uchitumidza kofi
Zita raunopa kofi yako rinogona kukanganisa kutengesa uye kuzivikanwa kwemhando.
Usati wabudisa zita rekofi yako, pane zvinhu zvishoma zvokufunga nezvazvo, pasinei nokuti unosarudza kuidana mushure mekudya, nguva, kana zororo.
Iva anowirirana
Zvishandiso zvekushambadzira zvaunoshandisa uye zvese zvezvinhu zvako zvinofanirwa kuchengetedza yakafanana brand identity.Ingave yakanangana nechidzidzo, senge puddings kana dhizeti, kana yako brand pachayo, chinhu chakakosha chekutaura ethos yekambani yako, chiono, uye chinangwa.
Kuziva kwemutengi kunofambiswa nekuenderana kwema brand uye kurongedza kofi, izvo zvinosimudza mukana wekudzokorora bhizinesi.
Taura ngano ine zvazvinoreva kwauri.
Iro zita rekofi rinofanirwa kuratidza kuzvipira kwekambani yako kujeka uye kofi inowanikwa zvakachengetedzeka.
Mutengi anogona kubvunza nezve nhoroondo yekofi yaanofarira kana zita racho rikamutsa kufarira kwavo.
Imwe nzira ndeyekuita kuti mabhegi ekofi akadhindwa zvakananga iwe, rimwe nerimwe riine rondedzero pamusoro pemugadziri.Izvi zvinogona kuwedzera ruzivo rwevatengi nezvenzira iyo kofi inotora kubva kumbeu kuenda kune imwe uye kuita kuti mabhegi ako ekofi awedzere kukwezva.
Kana zvasvika pakurongedzerwa kwekofi, Cyan Pak inopa akasiyana 100% sarudzo dzinogona kudzokororwa dzinogona kuitwa munhu kuti aenderane nezita rakasiyana remakofi ako.
Vanogocha vanogona kusarudza kubva kwakasiyana-siyana kudzokororwa zvinhu zvinoderedza marara uye kutsigira hupfumi hwakatenderera, kusanganisira kraft bepa, bepa remupunga, uye multilayer LDPE kurongedza ine eco-inoshamwaridzika PLA yemukati.
Uyezve, tinopa vanogocha rusununguko rwese rwekugadzira nekuvarega vachigadzira mabhegi avo ekofi.
Iwe unogona kuwana rubatsiro kubva kuvashandi vedu vekugadzira mukuuya nekofi yakakodzera packaging.
Uye zvakare, Cyan Pak inopa yakaderera yakaderera odha huwandu (MOQs) kune madiki-roasters anoda kuchengetedza agility apo vachiratidzira chitupa chavo uye kuzvipira kwezvakatipoteredza.
Bata isu kuti uwane rumwe ruzivo nezve hushamwari kwezvakatipoteredza, tsika-yakadhindwa kofi packaging.
Nguva yekutumira: May-18-2023