Ibice bitandukanye kumufuka wawe wa kawa birashobora kuba urufunguzo rwo gukurura abaguzi.
Birashobora kuba imiterere, igishushanyo, cyangwa ibara ryibara.Igihe kinini, nizina rya kawa yawe.
Izina rya kawa rirashobora kugira ingaruka zitari nke kumyanzuro yabaguzi yo kuyigura.Nyuma ya byose, ikawa ni ibiryo, kandi abakiriya benshi bazahitamo ibicuruzwa bikwiranye nuburyohe bwabo.
Kuri roaster nyinshi, guhitamo niba kugerageza ubwoko bwa kawa ibashimisha cyangwa guteka gusa kubisabwa byaho birashobora kugorana.Ariko, niba bavuze ikawa zabo muburyo butera inyungu abakiriya, barashobora gukora byombi.
Naganiriye na Gefen Skolnick, washinze Couplet Coffee akaba n’umuyobozi mukuru, kugira ngo menye byinshi ku byo ugomba gutekerezaho mu gihe wita ikawa yawe.
Kuki abatekamutwe batanga amazina yikawa zabo?
Abakoresha benshi bahitamo guha ikawa zabo amazina adasanzwe kugirango bitandukane mubucuruzi bwihariye.
Nibyingenzi kwibuka ko izina rya kawa yawe rishobora kugira ingaruka kubaguzi kubirango byawe.Byongeye kandi, izina rigomba kwerekana ibiri mumufuka.
Ikawa nikinyobwa kidasanzwe mubyukuri ukurikije ubudasa butangwa.Abaguzi benshi, kimwe n’abanywa divayi, barashaka uburambe budasanzwe.
Kurugero, barashobora kuba bashaka igikombe cyoroheje hamwe na shokora ya shokora, cyangwa inzoga nziza yimbuto ibashimisha.
Gefen wakoraga mu bigo nka Tesla na Hulu yongeyeho ati: “Roasters bita kawa zabo ku mpamvu zitandukanye.“Rimwe na rimwe, baba bashaka kumurika mu buryo bwa gihanga inkuru y'inoti ziryoshye.”Ibindi bihe, bifuza gusa kumenyesha abakiriya amarangamutima ibishyimbo bishobora gutera. ”
Asobanura ko kuri Couplet Coffee, babika ibintu byoroshye bamenyesha abakiriya ibijyanye nuburyohe bakoresheje umuvugo wimirongo ibiri witwa kupleti.
Gefen yongeyeho ati: “'Coulet' ibwira abakiriya byinshi ku byo bazabona igihe banywa ikawa yacu.”
Couple Coffee yibicuruzwa byibicuruzwa birimo Inkomoko imwe Yamahoro Peru, Ikawa Kubantu bose Espresso Blend, na Blissful Blend.
Kubera ko intego y'isosiyete ari “gukora ikawa yihariye ishimishije kandi yegerejwe” no “gusimbuka inyandiko ziryoshye kugira ngo ugere ku gice cyiza,” buri zina ryerekana ikintu cy'ingenzi kiranga ikirango.
Ni izihe nsanganyamatsiko zigaruka cyane mu mazina yihariye ya kawa?
Isake nyinshi ihitamo kugumana ninsanganyamatsiko zimaze kumenyekana muruganda iyo zita ikawa.
Ibihe n'ibihe nka Noheri na Pasika nimwe mumutwe.Ikawa yitiriwe ibihe ni fade ndende yatangijwe na kawa mpuzamahanga ya behemoth Starbucks.
Kubera intsinzi yayo, abandi benshi bakora kawa ubu bafashe ingamba nkizo.
Ihuriro rya Noheri ya Starbucks igaragara mu gikapu cyayo gitukura kandi ni ikintu cy'ingenzi mu gihe cy'ibiruhuko.
Kwita izina rya kawa bivanze nyuma yibiryo bizwi cyangwa ibinezeza biryoshye ni motif igaruka.
Kugira ngo ikawa irusheho kwemerwa no kumenyekana, ibi bikubiyemo ibintu byinshi biranga uburyohe abaguzi bashobora kuvumbura mubinyobwa.
Kurugero, Kawa ya Square Mile ifite ivanga ryihariye rya Sweetshop, mugihe Kawa ya Tribe muri Afrika yepfo ifite imvange ya Chocolate Block izwi cyane.
Imyitozo yo kwita amazina ibicuruzwa umuhinzi ni motif isubirwamo mumasosiyete yikawa ya gatatu.Ibi bihuye nintego nini yisoko ryikawa yihariye, ariryo guteza imbere gukorera mu mucyo nubucuruzi buboneye, inganda zirambye.
Ibi kandi bikurura ibitekerezo kumishahara n'imibereho mubihugu bitandukanye bikomoka mugushira ibicuruzwa mubikorwa.
Muri Afurika yepfo, Inkomoko ya Kawa Yokeje ikunze kwita ikawa yayo abahinzi ikabwira abakiriya bayo imigani iri inyuma yayo.
Uburyo ubwo aribwo bwose ubucuruzi bwa kawa bukoresha mu kuvuga ibicuruzwa byabo, intego ihora ari imwe: guhuza umuguzi nukuvuga inkuru no kubyutsa amarangamutima.
Mubyukuri, amarangamutima ushaka kubyutsa mubateze amatwi azakora neza niba bihuye nibiranga byawe nibicuruzwa nyirizina.
Ibintu byo gutekerezaho mugihe wita ikawa
Izina utanga ikawa yawe irashobora guhindura kugurisha no kumenyekanisha ibicuruzwa.
Mbere yo gutangaza izina rya kawa yawe, hari ibintu bike ugomba gutekerezaho, utitaye ko uhisemo kuyita nyuma yibyo kurya, ibihe, cyangwa ibiruhuko.
Shikama
Ibikoresho byo kwamamaza ukoresha nibintu byawe byose bigomba kugumana ikiranga kimwe.Yaba yibanze ku ngingo, nk'amazi cyangwa ibiryo, cyangwa ikirango cyawe ubwacyo, ni ikintu cy'ingenzi cyo kumenyekanisha imyitwarire ya sosiyete yawe, icyerekezo, n'intego.
Abaguzi bamenyerewe byoroherezwa no kwerekana ibicuruzwa hamwe no gupakira ikawa, ibyo bikaba byongera amahirwe yo kongera ubucuruzi.
Bwira umugani ufite ibisobanuro kuri wewe.
Izina rya kawa rigomba kwerekana ubushake bwikigo cyawe mu mucyo nikawa biboneka ku buryo burambye.
Umukiriya arashobora kubaza amateka yikawa bakunda niba izina ryiza kubashimisha.
Ubundi buryo nukugira imifuka yikawa icapuwe kubwawe, buriwese ufite inkuru ivuga kuri producer.Ibi birashobora kongera abakiriya kumenya inzira ikawa ifata mu mbuto ikajya mu gikombe kandi bigatuma imifuka yawe yikawa ikundwa cyane.
Ku bijyanye no gupakira ikawa, Cyan Pak itanga amahitamo atandukanye 100% ashobora gukoreshwa muburyo bwihariye kugirango ahuze n'izina ryihariye rya kawa yawe.
Roaster irashobora guhitamo mubikoresho bitandukanye byongera gukoreshwa bigabanya imyanda kandi bigashyigikira ubukungu bwizunguruka, harimo impapuro zubukorikori, impapuro z'umuceri, hamwe nububiko bwa LDPE butandukanye hamwe nibidukikije byangiza ibidukikije imbere muri PLA.
Byongeye kandi, dutanga abatekamutwe ubwisanzure bwo guhanga tubareka bakarema imifuka yabo ya kawa.
Urashobora kubona ubufasha kubakozi bacu bashushanya mugushakisha ikawa ikwiye.
Byongeye kandi, Cyan Pak itanga urugero ruto rwo gutumiza (MOQs) kuri micro-roaster ishaka gukomeza kwihuta mugihe yerekana ibiranga ikiranga ibidukikije.
Twandikire kugirango ubone ibisobanuro birambuye kubyerekeye ibidukikije byangiza ibidukikije.
Igihe cyo kohereza: Gicurasi-18-2023