Ngenkathi ubhubhane lwe-Covid-19 luguqule izimpilo zezigidi zabantu, luphinde lwavula umnyango wokunethezeka okuningi.
Ngokwesibonelo, ukulethwa kokudla, igilosa, nezinye izidingo ekhaya kwashintsha ekubeni ukunethezeka kwaba isidingo lapho izizwe ziyalwa ukuba zithole indawo yokukhosela.
Lokhu kukhuphule ukuthengiswa kokukhetha kokupakishwa kwekhofi okusebenzayo, njengamakhephuseli nezikhwama zekhofi eziconsayo, kanye nama-oda ekhofi athengwayo ngaphakathi komkhakha wekhofi.
Amarosa kanye nezitolo zekhofi kumele zishintshe ukuze zihlangabezane nezidingo zesizukulwane esisha, esihlale sihambahamba njengoba okuthandwa yimboni kanye nezitayela kushintsha.
Bangase bathole isixazululo abasifunayo ezixazululweni zekhofi ezifinyeza izikhathi zokulinda noma eziqeda isidingo sokugaya nokuphisa ubhontshisi wonke ngaphandle kokuyekethisa ekunambitheni.
Qhubeka ufunda ukuze ubone ukuthi izitolo zekhofi zingawanelisa kanjani amakhasimende afuna ukunethezeka nekhofi eliphambili.
Ukubaluleka kokusebenziseka kalula kubathengi bekhofi
Yonke imboni kanye nayo yonke iminyaka yobudala yamakhasimende ibona ukukhula okungaguquki kwezinsizakalo zokulethwa.
Empeleni, amakhasimende abeka phambili ukusebenziseka kalula ngaphambi nangemuva kwalolu bhubhane.Ngokocwaningo, abathengi abayisishagalolunye kwabayishumi banamathuba amaningi okuthi bakhethe amabhrendi kuphela ngenxa yokunethezeka.
Ngaphezu kwalokho, u-97% wabathengi bakuyekile ukuthengiselana ngoba bekungabaxakile.
Ikhofi ye-Takeaway iwumkhiqizo owusizo kakhulu njengoba lenza ikhofi lekhwalithi ye-barista lifinyeleleke ngokushesha futhi kalula.Ngokuphawulekayo, imakethe yekhofi ekhishwayo emhlabeni wonke yalinganiselwa ku-$37.8 billion ngo-2022.
Ngenxa yemiphumela yalolu bhubhane, amakhasimende a-ode amakhofi engeziwe e-takeout ngoba abengakwazi ukuhlala ezindaweni zokudlela ezithandwayo.
Isibonelo, i-Starbucks Korea ibone ukwenyuka ngo-32% kwentengiso phakathi kukaJanuwari noFebruwari 2020, ngenxa nje yama-oda ekhofi athengwayo.
Abantu ababengakwazi ukuthenga ukudla kwansuku zonke kunalokho baphendukela ekhofini elisheshayo.
Njengoba kusetshenziswa ubhontshisi we-premium, inani lemakethe lekhofi elisheshayo likhuphuke lafinyelela ngaphezu kwezigidigidi eziyi-12 zamadola emhlabeni jikelele.
Kulabo abangenaso isikhathi sokulungiselela ikhofi nsuku zonke kodwa abafuna inkomishi ngaphambi kokuba baphume endlini, kuyisixazululo esikahle.
Izitolo zekhofi kanye nama-roasters zingakuthatha kanjani ukusebenziseka kalula?
Amabhizinisi amaningi ekhofi agxile ekutholeni izindlela zokunciphisa izithiyo phakathi kokunethezeka nokusetshenziswa kwekhofi eliphezulu.
Isibonelo, ucwaningo luveza ukuthi amakhasimende afisa izinto ezinikeza amandla zekhofi njengoba izimpilo zasohambeni zanda.Ukwamukelwa kwekhofi eselilungele ukuphuzwa kukhule ngenxa yalokho.
Ngokuphawulekayo, imakethe yekhofi eselilungele ukuphuzwa ibilinganiselwa ku- $22.44 billion emhlabeni jikelele ngo-2019 futhi kulindeleke ukuthi ikhule ifinyelele ku- $42.36 billion ngo-2027.
Abathengi bangakhetha ezinhlotsheni eziningi zekhofi elilungele ukuphuzwa.
Ikhofi elisethini
Ikhofi emathini lasungulwa okokuqala e-Japan futhi selizuze ukuthandwa emazweni asentshonalanga ngenxa yamabhizinisi afana ne-Starbucks ne-Costa Coffee.
Kafushane nje, kubhekiselwa ekhofini elibandayo elivame ukuthengwa ezindaweni zokudlela nezitolo ezidayisa ukudla bese lipakishwa emathinini.Lokhu kunikeza amakhasimende inketho engabizi, elula yokuthatha ikhofi uhambe.
Ngokocwaningo lwakamuva lwase-US, u-69% wabantu abadla ikhofi elibandayo baye bazama ikhofi elisebhodleleni.
Ikhofi elibandayo
Ukuze kukhishwe zonke izinhlanganisela ze-flavour ezincibilikayo, izigayi zekhofi zicwiliswa emanzini asezingeni lokushisa noma elingaphansi kwegumbi amahora angafika kwangu-24.
Isiphuzo esibushelelezi, esinambitha kamnandi esingafakwa ebhodleleni noma sifakwe esitsheni ukuze siphuzwe kalula usuku lonke siwumphumela walokhu kufakwa kancane.
Ngokwemininingwane yakamuva, labo abaphuza ikhofi abaneminyaka ephakathi kuka-18 no-34 banamathuba amaningi okuthenga imikhiqizo ephuzwayo.Lokhu kungaphezulu ngo-11% kunabantu abaneminyaka engama-35 nangaphezulu.
Ukuduma kotshwala obubandayo kungase kuhlotshaniswe nezinzuzo zakho zezempilo ngaphezu kokufaneleka kwakho.Izizukulwane ezincane zigcizelela kakhulu impilo yazo, okungase kube nomthelela omkhulu ekuphuzeni nasekuthengeni.
Ngenxa yemvelo eyenziwe ngaphambilini, ukunikezwa kotshwala obubandayo ezitolo zekhofi kungasiza ama-barista ukuthi onge isikhathi.Esikhathini esifushane, lokhu kungaholela ekuthengisweni okukhulu.
Izikhwama zekhofi eziconsayo
Izikhwama zekhofi eziconsayo zingenye inketho yekhofi esebenzayo yamakhasimende.
Empeleni, kunezikhwama zephepha ezincane ezingase zilengiswe phezu kwenkomishi yekhofi enekhofi eligayiwe.Isikhwama sisebenza njengesisefo sekhofi ngemva kokugcwaliswa ngamanzi abilayo.
Kubantu abakhetha ikhofi lekhwalithi ephezulu, izikhwama zekhofi eziconsayo zithatha indawo esheshayo nelula yekhofi kanye nesihlungi.
Izibalo zakamuva zibonisa ukuthi i-drip coffee isusa ngokushesha ezinye izinto ezishintshwayo ezisheshayo.Uma kubhekwa ukuthi ikhofi elimnyama lihlanganisa ngaphezu kuka-51.2% wemali engenayo yabathengi bekhofi, lokhu kungase kube ngenxa yokupakishwa kwemvelo enobungani kanye nezinzuzo zezempilo ezihambisana naso.
Isikhwama sekhofi
Umenzi wekhofi wesikhwama ungomunye wemikhiqizo emisha futhi okungenzeka kancane eyaziwa kancane emakethe yekhofi.
Abenzi bekhofi bezikhwama basebenza ngokufana nezikhwama zekhofi eziconsayo futhi bayizikhwama zekhofi eziguquguqukayo ezinephepha lokuhlunga.
Ukuze badonse isikhwama sivuleke futhi balinganise ikhofi eliphansi ngaphakathi, abathengi empeleni badabula isikhwama esingaphezulu futhi bakhulule isipothi.
Iphakethe lokuhlunga lesikhwama libe seligcwaliswa ngamanzi ashisayo, abese ethelwa phezu kwesisekelo.I-spout ibe ivaliwe, isikhwama sivikelwe ngoziphu ovalekayo, futhi ikhofi livunyelwe ukuphisa imizuzu embalwa.
Ukuze athululele ikhofi elikhethekile enkomishini, amakhasimende abe eseqaqa isikulufu.
Izinto ezibalulekile okufanele uzikhumbule lapho ufaka ikhofi elifanele
Noma ngabe yiziphi izinketho ezikahle ezikhethwa indawo yokosa noma isitolo sekhofi, kufanele babeke ukusha kwempahla yabo kuqala.
Isibonelo, kubalulekile ukugcina utshwala obubandayo namakhofi asebhodleleni endaweni epholile, emnyama.Ngokwenza lokhu, ikhofi ligcinwa lingashisi, okungashintsha indlela elizwakala ngayo.
Ukugcina izithako ezinuka kamnandi ekhofini eliphansi, izikhwama zekhofi eziconsayo kufanele zifakwe ezikhwameni zekhofi ezingangeni moya.Indlela elula yokufeza kokubili ukupakishwa kwekhofi ye-premium.
Amakhasimende asohambweni angathola izikhwama zokuhlunga ikhofi ephathekayo, encane, futhi elula ku-Cyan Pak.
Izikhwama zethu zekhofi eziconsayo zenziwe ngendlela emangalisayo, zilula, futhi azikwazi ukukhala.Baphinde banikeze ngezinketho zezinto ezigaywa kabusha nezivundisiwe.Kungenzeka ukupakisha izikhwama zethu zekhofi lokuconsa ngokwehlukana noma emabhokisini ekhofi aconsayo ahlukile.
Siphinde futhi sihlinzeke ngezikhwama ze-RTD ngezinketho zokwenza ngendlela oyifisayo nezengezo, njengamavalvu asusa umoya, ama-spout, nama-ziplock seal, enziwe ngezinto ezigaywa kabusha nezibolayo.
Amarosa amancane afuna ukulondoloza ubungqabavu kuyilapho ebonisa ukuhlonzwa komkhiqizo nokuzibophezela kwemvelo angasebenzisa inani eliphansi le-Cyan Pak le-oda elincane (MOQs).
Xhumana nathi ukuze uthole imininingwane eyengeziwe mayelana nendlela yokupakisha ukunikezwa kwekhofi okusebenzayo kubathengi bakho.
Isikhathi sokuthumela: May-09-2023