Mtundu wa chikwama chowotcha khofi ukhoza kukhudza momwe anthu amawonera bizinesiyo ndi zomwe akufuna, kukulitsa chidziwitso chambiri, komanso kulimbikitsa chidaliro cha makasitomala.
Malinga ndi kafukufuku wa KISSMetrics, 85% ya ogula amaganiza kuti mtundu ndiye chinthu chachikulu chomwe chimawapangitsa kusankha kwawo kugula chinthu.Ngakhale kuyankhidwa kwakukulu kwamalingaliro kumitundu ina, monga kutengeka kapena chisoni, kwadziwika kuti kumachitika.
Mwachitsanzo, muzopaka khofi, thumba la buluu lingapereke lingaliro lakuti khofiyo yangowotchedwa kumene kwa kasitomala.M'malo mwake, zitha kuwadziwitsa kuti akugula decaf.
Ndikofunikira kwa akatswiri ophika khofi kuti amvetsetse momwe angagwiritsire ntchito psychology yamitundu kuti apindule.
Owotcha ayenera kuganizira momwe makasitomala angayankhire mitundu yomwe amayika pamatumba a khofi, kaya ndi kutsatsa kwamtundu wocheperako, kuyitanitsa mtundu wawo, kapena kutsindika za kukoma kwawo.
Ndinakumana ndi Jake Harris, woyang'anira wamkulu ku Mokoko Coffee & Bakery ku Bristol, kuti ndiphunzire zambiri za mtundu wa chikwama chanu cha khofi umanena za kuphika kwanu.
Kodi chidebe cha khofi chamitundu yosiyanasiyana chimapanga kusiyana kotani?
Kafukufuku waposachedwa wawonetsa kuti ogula apanga malingaliro abizinesi mkati mwa masekondi 90 akuyendera sitolo, ndi 62% mpaka 90% ya zomwe zimawoneka zimangotengera mtundu.
Makasitomala nthawi zambiri amawona mitundu mofananamo mosasamala kanthu za mtundu;Izi zili choncho chifukwa mitundu imakhala yokhazikika mu psychology yaumunthu kuposa zizindikiro ndi logos.
Izi zikutanthauza kuti makampani akhoza kukopa anthu ambiri popanda kukonzanso zinthu zawo m'madera osiyanasiyana.
Kusankha mtundu umodzi wamatumba a khofi kungakhale kovuta kwa okazinga apadera.Sizimangokhudza kwambiri chizindikiritso cha mtundu, koma anthu akangozolowera, zimakhala zovuta kusintha.
Komabe, kugwiritsa ntchito mitundu yolimba, yowoneka bwino kwatsimikiziridwa kuti kumawonjezera kuzindikirika kwamtundu pa intaneti komanso pa intaneti.Izi zimalimbikitsa kugula kobwerezabwereza.
Makasitomala amatha kukhulupirira mtundu wa wowotcha kuposa ena omwe sanawawonepo akatha kuzindikira.
Kusankha mitundu ya wowotcha kuyenera kukhala kwanzeru chifukwa chodabwitsa 93% ya anthu mwachiwonekere amasamala mawonekedwe akamagula chinthu.
Kugwiritsa ntchito psychology yamitundu pamapaketi a khofi
Malinga ndi kafukufuku, mawu ndi mawonekedwe amasinthidwa pambuyo pa mtundu wa ubongo.
Mwachitsanzo, anthu ambiri nthawi yomweyo amangoganiza za McDonalds yazakudya zofulumira za ku America ndi mapiko ake achikasu akaganiza za mitundu yofiira ndi yachikasu.
Komanso, anthu nthawi zambiri mwachibadwa amagwirizanitsa mitundu inayake ndi malingaliro enaake komanso malingaliro.Mwachitsanzo, pomwe zobiriwira nthawi zambiri zimagwirizanitsidwa ndi malingaliro a thanzi, kutsitsimuka, ndi chilengedwe, zofiira zimatha kudzutsa malingaliro athanzi, nyonga, kapena chidwi.
Komabe, ndikofunikira kuti ophika aziganizira za psychology yomwe imayika mitundu yomwe amasankha m'matumba awo a khofi.Chofunika kwambiri, 66% ya ogula amakhulupirira kuti sakonda kugula chinthu ngati mtundu womwe amakonda palibe.
Choncho zimakhala zovuta kuti munthu akhale ndi mtundu umodzi wokha.
Kupaka khofi wachikuda kumatha kukhudza zosankha zamakasitomala popanda kuzindikira.
Mitundu yapadziko lapansi ndi yabwino kwambiri powonetsera kukongola komanso kulumikizana ndi chilengedwe;amapanga matumba okhazikika a khofi kukhala okongola.
Komabe, mitundu yowoneka bwino komanso yowoneka bwino ingapangitse mtundu kukhala wachinyamata komanso wopatsa chidwi.Komanso, mtundu wa khofi, monga momwe Mokoko Coffee anagwiritsira ntchito, ungasonyeze kumene khofiyo anachokera.
Malinga ndi kunena kwa Jake, amene wakhala akugwira ntchito kwa zaka zoposa 20 m’mafakitale a khofi ndi m’mahotela, “mitundu imene tinkagwiritsa ntchito m’matumba athu a khofi inatengera dziko lakwawolo.”Komanso, zithunzi zongopeka zimene zikujambulidwa m'mbiri yonse ya dzikolo.
Iye akuti Mokoko akufuna kusangalala pomwe akulemekeza dziko lomwe anabadwira.Chifukwa chake, akupitiriza kuti, "tinapanga zilembo zachigawo chilichonse chomwe timagulako.
Mayiko opitilira khumi ndi awiri amachokera ku Mokoko Coffee, kuphatikiza Brazil, Peru, Uganda, Ethiopia, India, ndi Ethiopia.Imasintha kusankha kwake, kupereka ma khofi anyengo omwe amawonetsa zabwino kwambiri m'derali.
Jake akupitiriza, "Tidayang'ana mbiri yakale ndi zojambula zapamsewu zamtundu uliwonse kuti tipeze kudzoza kwa zilembo zathu.
Pamalo oyera oyera, matumba a khofi osindikizidwa a Mokoko amapereka mitundu yowoneka bwino komanso zojambulajambula zogwirizana ndi dera.
Mwachitsanzo, khofi yake ya ku Ethiopia ya La Plata, imakhala ndi mawonekedwe owoneka bwino, pomwe chikwama chake cha khofi cha ku Brazil Finca Espana chimakhala ndi zithunzi za nalimata, nkhandwe ndi toucans.
Makasitomala atha kumvetsetsa bwino zomwe angayembekezere pokonza kapu ya khofi chifukwa cha mtundu wake komanso zosankha zazithunzi, zomwe zikuwonetsa kugwedezeka kwa khofi mkati mwake.
Kupaka khofi wachikuda kungagwiritsidwenso ntchito kuyankhulana ndi zolemba za kukoma, mphamvu ya khofi, ndi mtundu wa nyemba mkati mwa thumba.Mwachitsanzo, mitundu ya amber ndi yoyera nthawi zambiri imagwiritsidwa ntchito kuyimira zokometsera monga caramel kapena vanila.
Zinthu zofunika kuziganizira popanga matumba a khofi
Ngakhale kuti mtundu wa ma CD a khofi ndi wofunikira, popanga matumba, palinso zinthu zina zofunika kuziganizira.
Kulankhula ndi kukwezera makonda amtundu
Kuti muthe kuuza makasitomala zikhulupiriro ndi nkhani za kampani, kuyika chizindikiro ndikofunikira.Owotcha atha kugwiritsa ntchito mitundu ngati yakuda, yofiirira, kapena ayi kuti iwonetse kutsimikiza kwamtundu wazinthu zapamwamba komanso zapamwamba.
Njira ina ingakhale yosankha kampani yotsika mtengo kuti ifune mtundu wabwinoko, monga lalanje, wachikasu, kapena pinki.
Kutsatsa kuyenera kukhala kosasinthasintha mubizinesi yonse, osati pamapaketi a khofi okha.Iyeneranso kuchitidwa ndi dongosolo la malonda.
Matumba a khofi amayenera kuoneka opambana kuposa mashelufu a golosale;ayeneranso kukhala okopa maso pa intaneti.
Kutsatsa ndikofunikira kwa mabizinesi amasiku ano, kuyambira kupanga zithunzi zokopa maso kuti ziwonjezeke kukhalapo kwa owotcha komanso "kuletsa mpukutu" pawailesi yakanema mpaka kukulitsa chikhalidwe ndi mawu akampani.
Owotcha ayenera kupanga mawu amtundu wawo ndikuphatikiza nawo mbali zonse zamabizinesi awo, kuphatikiza kulongedza, kulemba zilembo, mawebusayiti, ndi malo enieni.
Kupereka malonjezo ndi zopaka khofi
Choyikacho chiyenera kufanana ndi thumba la khofi chifukwa chakuti khofi ndi yoposa kununkhira kwake kuti apititse patsogolo chizindikiritso cha mtundu.
Thumba la khofi lomwe limafanana ndi bokosi la burger, mwachitsanzo, limatha kusiyanitsa ndi khofi wina pa alumali, koma lidzasokonezanso makasitomala.
Chizindikiro cha chowotcha chiyenera kukhala chofanana pazotengera zonse za khofi.Owotcha amafuna kuti nyemba zawo za khofi zisagwirizane ndi kusasamala komanso kusokoneza, zomwe kusagwirizanaku kungasonyeze.
Muyenera kudziwa kuti si onse owotcha omwe adzatha kusintha mtundu wa thumba lililonse la khofi.M'malo mwake, amatha kugwiritsa ntchito zilembo zamitundu kapena zosindikizidwa kuti asiyanitse zokometsera ndi zosakaniza kwinaku akusunga mitundu ya paketiyo nthawi zonse.
Izi zimathandizira kuzindikira kwamtundu wofunikira ndikudziwitsa makasitomala zomwe ayenera kuyembekezera.
Kuyika chizindikiro ndikofunikira chifukwa kumauza makasitomala za mbiri yakampani komanso zikhulupiriro zake zazikulu.
Mtundu wa matumba a khofi uyenera kugwirizana ndi chizindikiro cha wowotcha ndi chizindikiro chake.Mtundu wa khofi wowoneka bwino komanso wowoneka bwino, mwachitsanzo, utha kugwiritsa ntchito mitundu yolimba ngati yakuda, golide, yofiirira, kapena yabuluu.
M'malo mwake, kampani yomwe ikufuna kuoneka yofikirika imatha kusankha mitundu yofunda, yokopa ngati lalanje, yachikasu, kapena pinki.
Cyan Pak imagwiritsa ntchito ukadaulo wotsogola wosindikiza wa digito kuti muwonetsetse kuti matumba anu a khofi okongola amagwirizana pamapulatifomu onse otsatsa.
Titha kukuthandizani posankha kuchokera kuzinthu zosiyanasiyana zokhazikika ndi zina zowonjezera kuti mupange ma CD oyenera pazomwe mukufuna.
Njira zopakira monga pepala la kraft kapena pepala la mpunga, zonse zomwe 100% zimatha kuwonongeka kapena kubwezanso, zilipo.Zosankha zonse ziwirizi ndi zachilengedwe, zimatha kuwonongeka, komanso compostable.Matumba a khofi a PLA ndi LDPE ndi zosankha zambiri.
Lumikizanani ndi gulu lathu kuti mudziwe zambiri zamatumba a khofi okhazikika, osindikizidwa mwamakonda.
Nthawi yotumiza: Apr-18-2023