Ruvara rwebhegi rekugocha kofi rinogona kukanganisa maonero anoita vanhu bhizinesi nezvinangwa zvaro, kuwedzera ruzivo rwemhando, uye kusimbisa kuvimba kwevatengi.
Maererano neongororo yeKISSMetrics, 85% yevatengi vanofunga kuti ruvara ndicho chinhu chikuru chinokonzera sarudzo yavo yekutenga chigadzirwa.Kunyange mhinduro dzakasimba dzemanzwiro kune mamwe mavara, akadai sechido kana kusuwa, ave achizivikanwa kuitika.
Semuenzaniso, mukurongedza kwekofi, bhegi rebhuruu rinogona kupa pfungwa yekuti kofi ichangobva kugochwa kune mutengi.Seimwe nzira, inogona kuvazivisa kuti vari kutenga decaf.
Izvo zvakakosha kune nyanzvi dzekugocha kofi kuti vanzwisise mashandisiro epfungwa psychology kune yavo mukana.
Vanogocha vanofanira kufunga kuti vatengi vachaita sei kune mavara avanoisa pamabhegi ekofi, kungave kuri kushambadza mutsara wakaganhurirwa, kudaidza kurudzi rwavo, kana kusimbisa mamwe manotsi ekunaka.
Ndakasangana naJake Harris, maneja director kuMokoko Coffee & Bakery muBristol, kuti ndidzidze zvakawanda pamusoro pezvinorehwa neruvara rwebhegi rako rekofi nezveroastery yako.
Ndeupi musiyano unoitwa mugaba wekofi wemavara?
Zvidzidzo zvenguva pfupi yapfuura zvakaratidza kuti vatengi vanogadzira maonero ebhizinesi mukati me90 masekonzi ekushanyira chitoro, ne62% kusvika 90% yezvinoonekwa zvichingobva paruvara.
Vatengi vanowanzoona mavara akafanana pasinei nemhando;izvi zvinodaro nekuti mavara akanyanya kunyudzwa mu psychology yemunhu pane zviratidzo nemalogo.
Izvi zvinoreva kuti mafemu anogona kukwezva vateereri vakawanda pasina kugadzirisa zvakare zvigadzirwa zvavo kumatunhu akasiyana.
Kusarudza pane rumwe ruvara rwemabhegi ekofi kunogona kunetsa kune nyanzvi dzekugocha.Izvo hazvingokanganisa zvakanyanya kuzivikanwa kwemhando, asi kana vanhu vachinge vajaira, zvinogona kuve zvakaoma kuchinja.
Zvakangodaro, kushandisa akasimba, akajeka mavara kwakaratidza kuti kunowedzera kuzivikanwa kwemhando zvese kunze kwenyika uye online.Izvi zvinokurudzira kutenga kakawanda.
Vatengi vanogona kuvimba nemhando yeroaster pane vamwe vavasati vamboona kana vachinge vazviziva.
Kusarudzwa kwemavara emugocha kunofanirwa kuve nehungwaru kupihwa kuti zvinoshamisa 93% yevanhu sezviri pachena vanoteerera kutaridzika kana vachitenga chigadzirwa.
Kushandisa color psychology mune kofi kurongedza
Maererano nezvidzidzo, mazwi uye mafomu anogadziriswa mushure memuvara muuropi.
Semuyenzaniso, vanhu vazhinji vanobva vangofungira American fast-food juggernaut McDonalds nemaarch ayo anoonekwa eyero pavanofunga nezvemavara matsvuku neyero.
Zvakare, vanhu vanowanzo batanidza mamwe mavara nemanzwiro chaiwo uye mamiriro epfungwa.Semuyenzaniso, nepo girinhi ichiwanzobatanidzwa nemafungiro ehutano, kutsva, uye zvisikwa, tsvuku inogona kumutsa manzwiro ehutano, simba, kana chido.
Zvakadaro, zvakakosha kuti vanogocha vafunge nezve psychology iri pasi pemavara avanosarudzira mabhegi avo ekofi.Zvakakosha, 66% yevatengi vanotenda kuti havadi kutenga chigadzirwa kana ruvara rwavanoda rusipo.
Zvinogona kuve zvakaoma kuganhura palette yemunhu kune rumwe ruvara.
Coloured coffee packaging inogona kukanganisa sarudzo dzevatengi pasina kuziva kwavo.
Mavara evhu akanakira kuratidzira kunaka uye pfungwa yekubatana kune zvakasikwa;vanoita kuti mabhegi ekofi arambe achitaridzika akanaka.
Kunyanguvezvo, mavara akajeka uye akajeka angapa chiratidzo chepwere uye chinosimbisa.Uyewo, ruvara rwemavara—serwo rwakashandiswa naMokoko Coffee—rungaratidza kwakabva kofi yacho.
Maererano naJake, ane makore anopfuura 20 ounyanzvi mumaindasitiri ekofi nemahotera, “mavara aishandiswa mumabhegi edu ekofi akapesvedzerwa nenyika yeko.”"Uyezve, mifananidzo yekufungidzira inoratidzwa munhoroondo yenyika iyoyo."
Anoti Mokoko anoda kutandara achikudza nyika yaakaberekerwa.Nokudaro, anoenderera mberi achiti, “takagadzira dhizaini yakanangana nedunhu rega rega ratinotenga kwariri.
Nyika dzinopfuura gumi nembiri dzakatengwa neMokoko Coffee, kusanganisira Brazil, Peru, Uganda, Ethiopia, India, neEthiopia.Inoshandura kusarudzwa kwayo, ichipa makofi emwaka anosimbisa zvakanakisa zvenzvimbo.
Jake anoenderera mberi achiti, “Takatarisa munhoroondo nehunyanzvi hwemumigwagwa yenyika imwe neimwe kuti tiwane kurudziro yezvinyorwa zvedu.
Pamusana wakachena chena, mabhegi ekofi akadhindwa kubva kuMokoko anopa mavara akajeka uye mifananidzo inoenderana nenharaunda.
Kofi yayo yeEthiopian La Plata, semuenzaniso, ine inoyevedza geometric kuratidzwa, nepo Brazil Finca Espana kofi bhegi ine mifananidzo ye geckos, cactus, uye toucans.
Vatengi vanogona kunzwisisa zviri nani zvekutarisira kana uchigadzira kapu yekofi nekuda kweruvara hurongwa uye sarudzo dzemifananidzo, dzinoratidza kugwinya kwekofi mukati.
Coloured coffee packaging inogona zvakare kushandiswa kutaurira flavour manotsi, simba rekofi, uye rudzi rwebhinzi mukati mebhegi.Semuenzaniso, amber uye machena mavara anowanzoshandiswa kumiririra maflavour senge caramel kana vanilla.
Zvinhu zvekufunga nezvazvo paunenge uchigadzira mabhegi ekofi
Kunyangwe nepo ruvara rwekofi yekurongedza rwakakosha, pakugadzira mabhegi, kuchine zvimwe zvinhu zvekufunga nezvazvo.
Kutaura uye kusimudzira mhando dzemhando
Kuti utaure zvinotendwa nekambani uye nyaya kune vatengi, kushambadzira kwakakosha zvakaenzana.Vanogocha vanogona kushandisa mavara akaita sematema, epepuru, kana kuti aiwa kumiririra kusimbisa kwechiratidzo pane zvakanyanyisa uye zveumbozha.
Imwe nzira ingave yemubatanidzwa kusarudza mhando isingadhure kuti ide ruvara rwakanaka, seorenji, yero, kana pink.
Kushambadzira kunofanirwa kuenderana mubhizinesi rese, kwete chete pakurongedza kofi.Inofanirwawo kuitwa paine chirongwa chekushambadzira mupfungwa.
Mabhegi ekofi anoda kumira kunze pane zvinopfuura masherufu egirosari;ivo vanofanirwawo kunge vachikwezva maziso online.
Kushambadzira kwakakosha kumabhizinesi emazuva ano, kubva pakugadzira mapikicha anokwezva maziso kuti awedzere kuvepo kwemhando yeroaster uye "kumisa mupumburu" pasocial media kusimudzira tsika nezwi zvekambani.
Vanogocha vanofanirwa kuvaka izwi ravo remhando uye nekuribatanidza mukati mese maficha ebhizinesi ravo, kusanganisira kurongedza, kunyora, mawebhusaiti, uye nzvimbo dzemuviri.
Kuendesa pane zvivimbiso nekofi kurongedza
Iyo yekurongedza inofanirwa kunge yakafanana nebhegi rekofi yakapihwa kuti kofi inopfuura kungoita flavour kuitira kuti uwedzere kuwedzera chiziviso chemhando.
Bhegi rekofi rakafanana nebhokisi reburger, semuenzaniso, rinogona kumira kubva kune imwe kofi pasherufu, asi zvakare ichavhiringa vatengi.
Chiratidzo chegocha chinofanira kunge chakafanana pamidziyo yese yekofi.Vanogocha vanoda kuti bhinzi dzavo dzekofi dzisabatanidzwe nekusava nehanya uye hutsinye, izvo zvisingaenderane kurongedza zvinogona kuratidza.
Iwe unofanirwa kuziva kuti havasi vese vanogocha vachakwanisa kushandura ruvara rwebhegi rega rekofi.Pane kudaro, vanogona kushandisa mavara-akadhindwa kana akadhindwa-akadhindwa kuti asiyanise zvinonaka zvakasiyana uye musanganiswa uku uchichengeta mavara epakeji nguva dzose.
Izvi zvinogonesa kukosha kwekuzivikanwa kwemhando uye zvinoita kuti vatengi vazive zvekutarisira.
Branding yakakosha kutariswa sezvo ichiudza vatengi nezve nhoroondo yekambani uye misimboti inotendwa.
Iyo color scheme yemabhegi ekofi inofanirwa kuenderana neiyo roaster logo uye branding.Chimiro chekofi chinoshamisira uye chine hunyoro chinogona, semuenzaniso, kushandisa mavara akashinga senge dema, goridhe, pepuru, kana bhuruu.
Pane kudaro, kambani inoda kutaridzika inosvikika inogona kusarudza mavara anodziya, anokoka seorenji, yero, kana pink.
Cyan Pak shandisa tekinoroji yekudhinda yedhijitari kuona kuti mabhegi ako ekofi ane mavara anowirirana pamapuratifomu ese ekushambadzira.
Isu tinogona kukubatsira mukusarudza kubva kwakasiyana-siyana zvinhu zvinogoneka uye zvimwe zvinhu kuti ugadzire iyo yakakodzera kurongedza kune zvaunoda.
Packaging solutions senge kraft paper kana rice bepa, ese ari 100% biodegradable or recyclable, aripo.Zvose zviri zviviri sarudzo ndezvakasikwa, biodegradable, uye compostable.PLA uye LDPE mabhegi ekofi mamwe sarudzo.
Bata timu yedu kuti uwane rumwe ruzivo nezve inogadzikana, yakadhindwa-yakadhindwa mabhegi ekofi.
Nguva yekutumira: Kubvumbi-18-2023