Umbala wengxowa yokosa ikofu unokuphembelela indlela abantu abalijonga ngayo ishishini kunye neenjongo zalo, ukwandisa ulwazi lohlobo, kunye nokuqinisa ukuzithemba kwabathengi.
Ngokophando lwe-KISSMetrics, i-85% yabathengi bacinga ukuba umbala yeyona nto ichaphazela ukhetho lwabo lokuthenga imveliso.Kwaneempendulo ezinamandla zeemvakalelo kweminye imibala, njengenzondelelo okanye usizi, ziyaziwa ukuba ziyenzeka.
Umzekelo, kwipakethe yekofu, ibhegi eluhlaza okwesibhakabhaka inokubonelela ngombono wokuba ikofu isanda kugalelwa kumxhasi.Ngenye indlela, inokubazisa ukuba bathenga i-decaf.
Kubaluleke kakhulu ukuba abashicileli bekofu abakhethekileyo baqonde indlela yokusebenzisa ipsychology yemibala ukuze bazuze.
Abaqhotsi kufuneka baqwalasele indlela abathengi abaya kusabela ngayo kwimibala abayibeka kwiibhegi zekofu, nokuba kukubhengeza umgca wohlelo olunyiniweyo, batsalele ingqalelo kuhlobo lwabo, okanye bagxininise amanqaku athile encasa.
Ndidibene noJake Harris, umlawuli olawulayo eMokoko Coffee & Bakery eBristol, ukufunda banzi malunga nokuba uthini umbala webhegi yakho yekofu malunga neroastery yakho.
Nguwuphi umahluko owenzayo isikhongozeli sekofu esinemibala?
Uphononongo lwakutsha nje lubonise ukuba abathengi baya kwenza uluvo lweshishini phakathi kwemizuzwana engama-90 yokundwendwela ivenkile, kunye ne-62% ukuya kwi-90% yemibono esekelwe kuphela kumbala.
Abathengi bahlala bebona imibala ngokufanayo kungakhathaliseki uphawu;oku kungenxa yokuba imibala ifakwe ngokuqinileyo kwingqondo yomntu kuneempawu kunye neelogo.
Oku kuthetha ukuba iifemu zinokubhenela abaphulaphuli abaninzi ngaphandle kokuyila ngokutsha iimveliso zabo kwimimandla eyahlukeneyo.
Ukugqiba ngombala omnye kwiingxowa zekofu kunokuba ngumngeni kwii-roasters ezikhethekileyo.Ayichaphazeli kakhulu kuphela ukuchongwa kwebrendi, kodwa xa abantu sele beyiqhelile, kunokuba nzima ukuyitshintsha.
Nangona kunjalo, ukusebenzisa imibala eyomeleleyo, ecacileyo kuye kwangqinwa ukonyusa ukuqondwa kophawu ngaphandle kweintanethi nakwi-intanethi.Oku ke ngoko kukhuthaza ukuthenga rhoqo.
Abathengi balindeleke ngakumbi ukuba bathembe uhlobo lwe-roaster ngaphezu kwabanye abangazange babe namava ngaphambili xa bekwazi ukuyiqonda.
Ukukhethwa kombala we-roaster kufuneka kube bubulumko kuba i-93% yabantu ebothusayo ibonakala inika ingqalelo kwinkangeleko xa kuthengwa imveliso.
Ukusebenzisa isayikholoji yemibala kwipakethe yekofu
Ngokutsho kwezifundo, amagama kunye neefom zicutshungulwa emva kombala osengqondweni.
Umzekelo, abantu abaninzi bakhawuleza badibanise i-American juggernaut yokutya okukhawulezayo iMcDonalds kunye ne-arches yayo eyaziwayo emthubi xa becinga ngemibala ebomvu netyheli.
Kwakhona, abantu bahlala bedibanisa imibala ethile kunye neemvakalelo ezithile kunye neemeko zengqondo.Umzekelo, ngelixa uhlaza ngokuqhelekileyo lunxulunyaniswa neengcinga zempilo, ubutsha, kunye nendalo, umbala obomvu unokuvusa iimvakalelo zempilo, amandla, okanye umdla.
Nangona kunjalo, kubalulekile ukuba abaroyi bathathele ingqalelo i-psychology ephantsi kwemibala abayikhethayo kwiibhegi zabo zekofu.Okubalulekileyo, i-66% yabathengi bakholelwa ukuba abafuni ukuthenga imveliso ukuba umbala abawukhethayo awukho.
Kunokuba nzima ukucutha ipalette yomntu ibe ngumbala omnye.
Ukupakishwa kwekofu enemibala kunokuphembelela ngokufihlakeleyo ukhetho lwabathengi ngaphandle kolwazi lwabo.
Imibala esemhlabeni igqwesileyo ekuboniseni ubuhle kunye nemvakalelo yokunxibelelana nendalo;benza iibhegi zekofu ezizinzileyo zibukeke zintle.
Nangona kunjalo, imibala eqaqambileyo neqaqambileyo inokwenza ibhrendi libe litsha kwaye libe namandla.Kwakhona, uhlobo lombala—olufana nolo lusetyenziswa nguMokoko Coffee—lusenokubonisa imvelaphi yale kofu.
Ngokutsho kukaJake, onamava angaphezu kweminyaka engama-20 kwimizi-mveliso yekofu neehotele, “imibala esetyenziswa kwiibhegi zekofu yayiphenjelelwa lilizwe lasekuhlaleni.”Ngapha koko, umsebenzi wobugcisa oboniswa kwimbali yeso sizwe.
Uphawula ukuba uMokoko ufuna ukonwaba ngelixa ehlonipha isizwe sakhe sokuzalwa.Yiyo loo nto eqhubeka esithi, “senze uyilo lwelebhile ngokukodwa kwidolophu nganye esithenga kuyo.
Ngaphezulu kweshumi elinesibini lamazwe afunyanwa yiMokoko Coffee, kuquka iBrazil, iPeru, iUganda, i-Ethiopia, i-Indiya kunye ne-Ethiopia.Itshintsha ukhetho lwayo, inika iikofu zonyaka ezibonisa eyona ndawo ibalaseleyo.
UJake uhlabela mgama esithi, “Sijonge kwimbali kunye nobugcisa bezitrato zesizwe ngasinye ukuze sifumane inkuthazo kwiilebhile zethu.
Kwimvelaphi emhlophe ecocekileyo, iibhegi zekofu eziprintiweyo zesiko ezivela eMokoko zibonelela ngokugqabhuka kombala ocacileyo kunye nomsebenzi ofanelekileyo wengingqi.
Ikofu yayo yaseTopiya yaseLa Plata, umzekelo, ibonisa umboniso obonakalayo wejometri, ngelixa ibhegi yekofu yaseBrazil Finca Espana ibonisa imifanekiso yegeckos, i-cactus, kunye neetoucans.
Abathengi banokuqonda ngcono ukuba balindele ntoni xa belungiselela ikomityi yekofu enkosi kwisikimu sombala kunye nokukhetha kwemifanekiso, ebonisa ukungcangcazela kwekofu ngaphakathi.
Ukupakishwa kwekofu enombala kungasetyenziselwa ukunxibelelana namanqaku encasa, amandla ekofu, kunye nohlobo lweembotyi ngaphakathi kwebhegi.Ngokomzekelo, imibala e-amber kunye nemhlophe isetyenziswa rhoqo ukumela iincasa ezifana ne-caramel okanye i-vanilla.
Izinto ekufuneka uzithathele ingqalelo ngelixa usenza iibhegi zekofu
Nangona umbala wokupakishwa kwekofu ubalulekile, xa uyila iingxowa, kusekho ezinye izinto ekufuneka zithathelwe ingqalelo.
Ukuvakalisa kunye nokukhuthaza ixabiso le-brand
Ukuze unxibelelane ngeenkolelo zenkampani kunye namabali kubathengi, ukubeka uphawu kubalulekile ngokulinganayo.Ii-roasters zingasebenzisa imibala enjengomnyama, omfusa, okanye nay ukumela ugxininiso lwe-brand ekugqithiseni kunye nobunewunewu.
Enye indlela inokuba liqumrhu elikhetha umgangatho ongabizi kakhulu ukuze lifune umbala ophucukileyo, njengoorenji, omthubi, okanye opinki.
Ukuthengisa kufuneka kuhambelane kulo lonke ishishini, hayi kwipakethe yekofu kuphela.Kufuneka kwakhona kuqhutywe kucingwa ngesicwangciso sokuthengisa.
Iingxowa zekofu kufuneka zigqame ngaphezu kweeshelufu zegrosari nje;zikwafuna ukutsala amehlo kwi-intanethi.
Intengiso ibalulekile kumashishini angoku, ukusuka ekuphuhliseni imifanekiso etsala amehlo ukuze kuphuculwe ubukho bohlobo lwe-roaster kunye “nokumisa umqulu” kumajelo eendaba ezentlalo ukuya ekuphuculeni isimilo nelizwi lenkampani.
Ii-roasters kufuneka zakhe i-brand voice yazo kwaye zilidibanise kuyo yonke imiba yeshishini labo, kubandakanya ukupakishwa, ukubhala iilebhile, iiwebhusayithi kunye neendawo ezibonakalayo.
Ukunikezela ngezithembiso ngokupakishwa kwekofu
Ukupakishwa kufuneka kufane nengxowa yekofu njengoko ikofu ingaphezulu kunencasa nje ukwenzela ukonyusa ngakumbi ukuchongwa kwebrendi.
Ibhegi yekofu efana nebhokisi ye-burger, umzekelo, inokugqama kwenye ikofu kwishelufu, kodwa iya kubabhidanisa abathengi.
Ilogo yeroaster kufuneka ifane kuzo zonke izikhongozeli zekofu.Abaqhotsayo bafuna iimbotyi zabo zekofu zingadityaniswa nokungakhathali kunye nobumdaka, nto leyo enokuthi iphakanyiswe ngokungahambisaniyo.
Kuya kufuneka uqaphele ukuba ayizizo zonke ii-roasters eziya kukwazi ukutshintsha umbala wayo yonke ibhegi yekofu.Endaweni yoko, banokusebenzisa iileyibhile ezinombala okanye eziprintiweyo ngokwesiko ukwahlula iincasa ezahlukeneyo kunye nemixube ngelixa ugcina imibala yokupakishwa rhoqo.
Oku kwenza ukuba ulwazi lophawu olubalulekileyo kwaye luvumele abathengi bazi ukuba balindele ntoni.
Ukwenziwa kwebhrendi yeyona nto ibalulekileyo kuba ixelela abathengi ngembali yenkampani kunye neenkolelo ezingundoqo.
Isikimu sombala weengxowa zekofu kufuneka sincedisane nelogo ye-roaster kunye nophawu.Ibrendi yekofu enqabileyo neyomileyo inokuthi, umzekelo, isebenzise imibala engqindilili njengomnyama, igolide, imfusa okanye eluhlaza okwesibhakabhaka.
Endaweni yoko, inkampani efuna ukubonakala ingeneka ngakumbi inokukhetha imibala efudumeleyo, ememayo njengeorenji, tyheli, okanye ipinki.
I-Cyan Pak isebenzisa itekhnoloji yoshicilelo lwedijithali ephambili ukuqinisekisa ukuba iibhegi zakho zekofu ezimibalabala ziyahambelana kuwo onke amaqonga okuthengisa.
Sinokukunceda ekukhetheni izinto ezahlukeneyo ezizinzileyo kunye nezixhobo ezongezelelweyo ukwenza ipakethe efanelekileyo kwiimfuno zakho.
Izisombululo zokupakisha ezifana nephepha le-kraft okanye iphepha lerayisi, zombini ziyi-100% ezinokubola okanye ziphinde zisetyenziswe, ziyafumaneka.Zombini iinketho zezendalo, ziyabola, kwaye ziyavundiswa.I-PLA kunye neengxowa zekofu ze-LDPE zezona zikhetho ezininzi.
Qhagamshelana neqela lethu ngolwazi oluthe kratya malunga nokugcinwa, iibhegi zekofu eziprintiweyo ngokwesiko.
Ixesha lokuposa: Apr-18-2023