Ibara ry'isakoshi ya kawa irashobora kugira ingaruka ku kuntu abantu babona ubucuruzi n'ibitekerezo byabwo, kongera ubumenyi ku bicuruzwa, no gushimangira abakiriya.
Ubushakashatsi bwakozwe na KISSMetrics bwerekana ko 85% by'abaguzi batekereza ko ibara ari cyo kintu nyamukuru kigira uruhare mu guhitamo kugura ibicuruzwa.Ndetse ibisubizo bikomeye byamarangamutima kumabara amwe, nkishyaka cyangwa intimba, bizwi ko bibaho.
Kurugero, mugupakira ikawa, igikapu cyubururu gishobora gutanga igitekerezo cyuko ikawa iherutse gutekwa kubakiriya.Nkubundi buryo, irashobora kubamenyesha ko bagura decaf.
Nibyingenzi kubakoresha ikawa yihariye kugirango basobanukirwe nogukoresha psychologue yamabara kubwinyungu zabo.
Roaster igomba gusuzuma uburyo abakiriya bazitwara kumabara bashira kumifuka yikawa, haba kwamamaza kwamamaza umurongo ntarengwa, guhamagarira kwita kubirango byabo, cyangwa gushimangira inoti zimwe.
Nahuye na Jake Harris, umuyobozi mukuru muri Mokoko Coffee & Bakery i Bristol, kugirango menye byinshi kubyerekeye ibara ryumufuka wawe wa kawa uvuga kuri roasteri yawe.
Ni irihe tandukaniro ikawa y'amabara ikora?
Ubushakashatsi buherutse gukorwa bwerekanye ko abaguzi bazakora igitekerezo cyubucuruzi mu masegonda 90 nyuma yo gusura iduka, aho 62% kugeza 90% byibitekerezo bishingiye ku ibara gusa.
Abakiriya bakunze kubona amabara kimwe batitaye kubirango;ibi ni ukubera ko amabara yashyizwe cyane muri psychologiya ya muntu kuruta ibimenyetso n'ibirango.
Ibi bivuze ko firms zishobora kwiyambaza abantu benshi batongeye gushushanya ibicuruzwa byabo mu turere dutandukanye.
Guhitamo ibara rimwe kumifuka yikawa birashobora kuba ingorabahizi ya roaster yihariye.Ntabwo bigira ingaruka cyane kubiranga ibirango, ariko abantu nibamara kubimenyera, birashobora kugorana guhinduka.
Nubwo bimeze bityo, ukoresheje amabara akomeye, agaragara byagaragaye ko byongera kumenyekanisha ibicuruzwa haba kumurongo no kumurongo.Ibi rero birashishikarizwa kugura kenshi.
Abakiriya birashoboka cyane kwizera ikirango cya roaster kurenza abandi batigeze babona mbere mugihe bashobora kubimenya.
Guhitamo ibara rya roaster bigomba kuba byiza bitewe nuko abantu 93% batangaje bigaragara ko bitondera isura mugihe baguze ibicuruzwa.
Gukoresha psychologiya yamabara mugupakira ikawa
Ukurikije ubushakashatsi, amagambo nuburyo bitunganywa nyuma yamabara mubwonko.
Kurugero, abantu benshi bahita bahuriza hamwe ibiryo byihuta byabanyamerika juggernaut McDonalds hamwe na arche yumuhondo yamenyekanye iyo batekereje kumabara atukura numuhondo.
Na none, abantu ku giti cyabo bakunze guhuza amabara yihariye n'amarangamutima yihariye hamwe na psychologiya.Kurugero, mugihe icyatsi kibisi kijyana nibitekerezo byubuzima bwiza, gushya, na kamere, umutuku urashobora kubyutsa amarangamutima yo kubaho neza, imbaraga, cyangwa ishyaka.
Nubwo bimeze bityo ariko, ni ngombwa ko abatekamutwe bazirikana psychologiya ishingiye ku mabara bahitamo ku mifuka yabo ya kawa.Icyangombwa, 66% byabaguzi bemeza ko badashaka kugura ibicuruzwa niba ibara bakunda ridahari.
Birashobora rero kugorana kugabanya palette yumuntu ibara rimwe.
Ipaki yikawa yamabara irashobora guhindura muburyo bwihitirwa kubakiriya batabizi.
Ibara ryubutaka ninziza mugushushanya ubwiza no kumva guhuza ibidukikije;bakora imifuka yikawa irambye isa neza.
Nubwo bimeze bityo, amabara meza kandi meza arashobora guha ikirango ubuto kandi butera imbaraga.Na none, ibara ryibara-nkiryo rikoreshwa na Kawa ya Mokoko-rishobora kwerekana inkomoko yikawa.
Ku bwa Jake, ufite uburambe mu myaka irenga 20 mu bijyanye n'ikawa n'amahoteri, “amabara yakoreshejwe ku mifuka yacu ya kawa yatewe n'igihugu kavukire.”Ati: “Byongeye kandi, ibihangano bitekerezwa byerekanwe mu mateka y'icyo gihugu.”
Yavuze ko Mokoko yifuza kwinezeza mu gihe yubaha igihugu cye kavukire.Niyo mpamvu, akomeza agira ati: "twashizeho igishushanyo mbonera cya buri ntara tugura.
Ibihugu birenga icumi biva muri Kawa ya Mokoko, harimo Burezili, Peru, Uganda, Etiyopiya, Ubuhinde, na Etiyopiya.Ihindura ihitamo ryayo, itanga ikawa yibihe byerekana ibyiza byakarere.
Jake akomeza agira ati: "Twarebye mu mateka n'ubuhanzi bwo mu muhanda bwa buri gihugu kugira ngo tubone imbaraga z'ibirango byacu.
Kuruhande rwera rwera, imifuka yikawa yacapishijwe Mokoko itanga amabara meza kandi yerekana ibihangano bijyanye nakarere.
Urugero, ikawa yacyo ya La Plata yo muri Etiyopiya, igaragaramo geometrike igaragara, mu gihe umufuka w’ikawa wa Berezile Finca Espana urimo amashusho ya gekos, cactus, na toucans.
Abakiriya barashobora kumva neza icyo bateganya mugihe bategura igikombe cyikawa bitewe nigishushanyo cyamabara hamwe nuguhitamo amashusho, byerekana imbaraga za kawa imbere.
Ipaki yikawa yamabara irashobora kandi gukoreshwa mugutumanaho inoti, imbaraga za kawa, nubwoko bwibishyimbo imbere mumufuka.Kurugero, amber namabara yera akoreshwa kenshi mugushushanya uburyohe nka karamel cyangwa vanilla.
Ibintu ugomba kuzirikana mugihe ukora imifuka yikawa
Nubwo mugihe ibara rya kawa ipakira ari ngombwa, mugihe utegura imifuka, haracyari ibindi bintu ugomba kwitaho.
Gutanga amajwi no kuzamura indangagaciro
Kugirango umenyeshe abakiriya imyizerere ninkuru byisosiyete, kuranga ni ngombwa.Roaster irashobora gukoresha amabara nkumukara, umutuku, cyangwa nay kugirango ugaragaze ikirango cyibanda ku gukabya no kwinezeza.
Ubundi buryo bwaba isosiyete ihitamo ubuziranenge buhendutse bwo gusaba ibara ryinshuti, nka orange, umuhondo, cyangwa umutuku.
Kwamamaza bigomba kuba bihamye mubucuruzi bwose, ntabwo ari kubipakira ikawa gusa.Igomba kandi gukorwa hifashishijwe gahunda yo kwamamaza.
Imifuka ya kawa igomba guhagarara cyane kuruta ububiko bwibiryo;bakeneye kandi kuba ijisho kumurongo.
Kwamamaza ni ingenzi ku mishinga yo muri iki gihe, uhereye ku gukora amashusho ashimishije kugira ngo wongere ikirango cya roaster kandi “uhagarike umuzingo” ku mbuga nkoranyambaga kugeza kuzamura imyitwarire n'ijwi rya sosiyete.
Roaster igomba kubaka ijwi ryirango kandi ikayihuza mubice byose byubucuruzi bwabo, harimo gupakira, kuranga, imbuga za interineti, hamwe n’ahantu hagaragara.
Gutanga amasezerano hamwe no gupakira ikawa
Gupakira bigomba kumera nkumufuka wikawa bitewe nuko ikawa irenze uburyohe kugirango irusheho kumenyekanisha ibicuruzwa.
Umufuka wa kawa usa nagasanduku ka burger, kurugero, ushobora guhagarara neza kurindi kawa iri mukibanza, ariko kandi bizatera urujijo abakiriya.
Ikirangantego cya roaster igomba kuba imwe kubintu byose bya kawa.Abashitsi bifuza ko ibishyimbo byabo bya kawa bitajyana no kutitonda no guhungabana, ibyo gupakira bidahuye bishobora kwerekana.
Ugomba kumenya ko abatekamutwe bose batazashobora guhindura ibara rya buri mufuka wa kawa.Ahubwo, barashobora gukoresha ibara ryanditseho cyangwa ibicuruzwa byacapwe kugirango batandukane uburyohe butandukanye kandi bivanze mugihe amabara yamapaki ahoraho.
Ibi bifasha kumenyekanisha ibicuruzwa byingenzi kandi bikamenyesha abakiriya kumenya icyo bategereje.
Kwamamaza ni ikintu cyingenzi kuva kibwira abakiriya amateka yisosiyete n'imyizerere yibanze.
Igishushanyo cyamabara yimifuka yikawa igomba kuzuza ikirango cya roaster no kuranga.Ikawa nziza kandi yuzuye ikawa irashobora, nkurugero, gukoresha amabara atuje nkumukara, zahabu, umutuku, cyangwa ubururu.
Ahubwo, isosiyete ishaka kugaragara neza yegereye irashobora guhitamo ubushyuhe, butumira amabara nka orange, umuhondo, cyangwa umutuku.
Cyan Pak ikoresha ikoranabuhanga rigezweho ryo gucapa ibyuma bya digitale kugirango umenye neza ko imifuka yawe yikawa yamabara ihamye kurubuga rwose rwo kwamamaza.
Turashobora kugufasha muguhitamo mubikoresho bitandukanye birambye hamwe nibindi byongeweho kugirango dukore ipaki nziza kubyo usabwa.
Gupakira ibisubizo nkimpapuro zubukorikori cyangwa impapuro z'umuceri, byombi bikaba biodegradable 100% cyangwa birashobora gukoreshwa, birahari.Guhitamo byombi nibisanzwe, biodegradable, na compostable.Imifuka yikawa ya PLA na LDPE nibindi byinshi.
Menyesha itsinda ryacu kugirango ubone ibisobanuro birambuye kubyerekeye imifuka yikawa irambye.
Igihe cyo kohereza: Apr-18-2023