Umbala wesikhwama se-roaster yekhofi ungase ube nomthelela endleleni abantu ababuka ngayo ibhizinisi nemibono yalo, ukhulise ukuqwashisa ngomkhiqizo, futhi uqinise ukuzethemba kwamakhasimende.
Ngokwenhlolovo ye-KISSMetrics, u-85% wabathengi bacabanga ukuthi umbala uyisici esiyinhloko esithonya ukukhetha kwabo ukuthenga umkhiqizo.Ngisho nokusabela okunamandla kwemizwelo kweminye imibala, njengomdlandla noma usizi, kuye kwaziwa ukuthi kwenzeka.
Isibonelo, emaphaketheni ekhofi, isikhwama esiluhlaza singanikeza umbono wokuthi ikhofi lisanda kuthoswa ekhasimendeni.Ngenye indlela, ingase ibazise ukuthi bathenga i-decaf.
Kubalulekile ukuthi abagazingi bekhofi abakhethekile baqonde indlela yokusebenzisa isayikholoji yemibala ukuze bazuze.
Abagazingi kufanele bacabangele indlela amakhasimende azosabela ngayo kumibala abayifaka ezikhwameni zekhofi, noma ngabe okokukhangisa umugqa we-edishini elinganiselwe, ukunaka uhlobo lwabo, noma ukugqamisa amanothi athile okunambitheka.
Ngihlangane no-Jake Harris, umqondisi ophethe e-Mokoko Coffee & Bakery e-Bristol, ukuze ngifunde kabanzi mayelana nokuthi uthini umbala wesikhwama sakho sekhofi mayelana nokosa kwakho.
Wenza muphi umehluko isiqukathi sekhofi esinemibala?
Ucwaningo lwakamuva lubonise ukuthi abathengi bazokwenza umbono webhizinisi phakathi kwamasekhondi angu-90 wokuvakashela isitolo, ngo-62% kuya ku-90% wemibono esekelwe embala kuphela.
Amakhasimende avame ukubona imibala efanayo kungakhathaliseki uhlobo lomkhiqizo;lokhu kungenxa yokuthi imibala igxile kakhulu kungqondongqondo yomuntu kunezimpawu namalogo.
Lokhu kusho ukuthi izinkampani zingakhanga izethameli eziningi ngaphandle kokuklama kabusha imikhiqizo yazo yezifunda ezahlukahlukene.
Ukunquma ngombala owodwa wezikhwama zekhofi kungaba inselele kwabagazingi abakhethekile.Akuthinti kakhulu ukuhlonza umkhiqizo kuphela, kodwa uma abantu sebekujwayele, kungaba nzima ukukushintsha.
Noma kunjalo, ukusebenzisa imibala eqinile, egqamile kufakazelwe ukwandisa ukuqashelwa komkhiqizo kokungaxhunyiwe ku-inthanethi naku-inthanethi.Ngakho-ke lokhu kukhuthaza ukuthenga okwengeziwe okuphindelelayo.
Amakhasimende maningi amathuba okuthi athembe uhlobo lwe-roaster ngaphezu kwabanye abangakaze bababone ngaphambilini uma bengalubona.
Ukukhethwa kombala kwe-roaster kufanele kuhlakaniphe uma kubhekwa ukuthi abantu abangu-93% ngendlela emangalisayo bayanaka ukubukeka lapho bethenga umkhiqizo.
Ukusebenzisa i-psychology yombala emaphaketheni ekhofi
Ngokwezifundo, amagama namafomu acutshungulwa ngemuva kombala ebuchosheni.
Isibonelo, abantu abaningi ngokushesha bahlanganisa i-American juggernaut ye-fast-food McDonalds kanye namakhothamo ayo aphuzi abonakalayo uma becabanga ngemibala ebomvu nephuzi.
Futhi, abantu ngokuvamile ngokuzenzakalelayo bahlobanisa imibala ethile nemizwelo ethile nezimo zengqondo.Isibonelo, kuyilapho okuluhlaza ngokuvamile kuhlotshaniswa nemicabango yokuphila kahle, ubusha, nemvelo, okubomvu kungase kubangele imizwa yokuphila kahle, amandla, noma umdlandla.
Noma kunjalo, kubalulekile ukuthi ama-roasters acabangele i-psychology engaphansi kwemibala abayikhethayo yezikhwama zabo zekhofi.Okubalulekile, u-66% wabathengi bakholelwa ukuthi abathambekele kangako ekuthengeni umkhiqizo uma umbala abawuthandayo ungekho.
Ngakho-ke kungaba nzima ukukhawulela iphalethi yomuntu ibe nombala owodwa.
Ukupakishwa kwekhofi enombala kungaba nomthelela ongemuhle ezinqumweni zamakhasimende ngaphandle kokwazi kwawo.
Ama-earthy hues ahle kakhulu ekuvezeni ubuhle kanye nomuzwa wokuxhumana nemvelo;benza izikhwama zekhofi ezizinzile zibukeke zizinhle.
Noma kunjalo, imibala egqamile necwebezelayo ingase inikeze uphawu olusha nolushukumisayo.Futhi, uhlelo lombala—njengalolo olwasetshenziswa uMokoko Coffee—lungase lubonise umsuka wekhofi.
NgokukaJake, oseneminyaka engaphezu kwengu-20 enguchwepheshe embonini yekhofi namahhotela, “imibala esetshenziswa ezikhwameni zethu zekhofi yathonywa isizwe sakubo.”“Ngaphezu kwalokho, ubuciko obuqanjiwe obuboniswa kuwo wonke umlando waleso sizwe.”
Uphawula ukuthi uMokoko ufuna ukuzijabulisa ngesikhathi ehlonipha isizwe azalelwa kuso.Ngakho, uyaqhubeka, “sakha idizayini yelebula eqondene nesifunda ngasinye esithenga kuso.
Amazwe angaphezu kweshumi nambili atholwe yiMokoko Coffee, okuhlanganisa iBrazil, Peru, Uganda, Ethiopia, India, ne-Ethiopia.Ishintsha ukukhetha kwayo, inikeze amakhofi esizini agqamisa okuhle kakhulu kwendawo.
U-Jake uyaqhubeka, “Sibheke umlando nobuciko bomgwaqo besizwe ngasinye ukuze sithole ugqozi lwamalebula ethu.
Kungemuva elimhlophe elihlanzekile, izikhwama zekhofi eziphrintwe ngokwezifiso ezivela e-Mokoko zinikeza ukukhanya okumibalabala okucacile nomsebenzi wobuciko ohambisana nesifunda.
Ikhofi layo lase-Ethiopia La Plata, ngokwesibonelo, libonisa isibonisi sejiyomethri esigqamile, kuyilapho isikhwama sayo sekhofi sase-Brazil Finca Espana sibonisa imifanekiso yegeckos, i-cactus, nama-toucan.
Amakhasimende angase aqonde kangcono okufanele akulindele lapho elungiselela inkomishi yekhofi ngenxa yohlelo lombala nokukhetha kwezithombe, eziveza ukunyakazisa kwekhofi ngaphakathi.
Ukupakishwa kwekhofi elinemibala kungasetshenziswa futhi ukuxhumana namanothi e-flavour, amandla ekhofi, kanye nohlobo lukabhontshisi ngaphakathi kwesikhwama.Isibonelo, imibala e-amber nemhlophe ivame ukusetshenziselwa ukumela ukunambitheka okufana ne-caramel noma i-vanilla.
Izinto okufanele uzicabangele ngenkathi udala izikhwama zekhofi
Nakuba ngenkathi umbala wokupakishwa kwekhofi ubalulekile, lapho uklama izikhwama, kusekhona ezinye izinto okufanele zicatshangelwe.
Ukuphimisa nokuphromotha amanani ebhrendi
Ukuze uxhumane nezinkolelo zenkampani kanye nezindaba kumakhasimende, ukufaka uphawu kubalulekile ngokulinganayo.Amarosa angase asebenzise imibala enjengomnyama, onsomi, noma cha ukuze amele ukugcizelela komkhiqizo ekudlangeni nasekunethezekeni.
Okunye kungaba yinkampani ekhetha ikhwalithi eshibhile ukuze ifune umbala onobungane, njengowolintshi, ophuzi, noma opinki.
Ukumaketha kufanele kuhambisane kulo lonke ibhizinisi, hhayi emaphaketheni ekhofi kuphela.Kufanele futhi kwenziwe kucatshangwa ngohlelo lokumaketha.
Izikhwama zekhofi zidinga ukugqama ngaphezu kwamashalofu egrosa;badinga futhi ukudonsa amehlo ku-inthanethi.
Ukumaketha kubalulekile emabhizinisini anamuhla, kusukela ekuthuthukiseni izithombe ezidonsa amehlo ukuze kuthuthukiswe ubukhona bomkhiqizo we-roaster futhi "kumise ukuskrola" ezinkundleni zokuxhumana kuya ekuthuthukiseni ukuziphatha nezwi lenkampani.
Ama-roasters kufanele akhe izwi lomkhiqizo wabo futhi alihlanganise kuzo zonke izici zebhizinisi labo, okuhlanganisa ukupakisha, ukulebula, amawebhusayithi, nezindawo ezibonakalayo.
Ukuletha izithembiso ngokupakishwa kwekhofi
Iphakheji kufanele ifane nesikhwama sekhofi njengoba ikhofi lingaphezu nje kwe-flavour ukuze kuthuthukiswe ukuhlonza umkhiqizo.
Isikhwama sekhofi esifana nebhokisi le-burger, isibonelo, singagqama kwelinye ikhofi eshalofini, kodwa futhi sizodida amakhasimende.
Ilogo ye-roaster kumele ifane kuzo zonke izitsha zekhofi.Abagazingi bafuna ubhontshisi wabo wekhofi ukuthi ungaxhunyaniswa nokunganaki kanye nokubi, okungase kuphakanyiswe ukupakishwa okungaguquki.
Kufanele uqaphele ukuthi akuwona wonke ama-roasters azokwazi ukushintsha umbala wazo zonke izikhwama zekhofi.Esikhundleni salokho, bangasebenzisa amalebula anekhodi yombala noma aphrintwe ngokwezifiso ukuze bahlukanise ama-flavour ahlukene namamiksi kuyilapho begcina imibala yephakheji ingashintshi.
Lokhu kuvumela ukuqwashisa komkhiqizo okubalulekile futhi kuvumela amakhasimende ukuthi azi ukuthi yini okufanele ayilindele.
Ibhrendi iwukucatshangelwa okubalulekile njengoba itshela amakhasimende ngomlando wenkampani nezinkolelo eziwumgogodla.
Uhlelo lombala lwezikhwama zekhofi kufanele luhambisane nelogo ye-roaster kanye nophawu.I-brand yekhofi ewubukhazikhazi futhi enobukhazikhazi, ngokwesibonelo, ingase isebenzise imibala egqamile njengomnyama, igolide, onsomi, noma oluhlaza okwesibhakabhaka.
Kunalokho, inkampani efuna ukubonakala ingeneka kakhudlwana ingakhetha imibala efudumele, ememayo njengowolintshi, ophuzi, noma obomvana.
I-Cyan Pak isebenzisa ubuchwepheshe bokuphrinta bedijithali obuphambili ukuze kuqinisekiswe ukuthi izikhwama zakho zekhofi ezimibalabala ziyahambisana kuzo zonke izinkundla zokumaketha.
Singakusiza ekukhetheni izinto ezihlukahlukene ezisimeme kanye nezingxenye ezengeziwe ukuze udale ukupakishwa okufanele kwezidingo zakho.
Izixazululo zokupakisha njengephepha le-kraft noma iphepha lerayisi, zombili ezingaboli kahle ngo-100% noma ezigaywa kabusha, ziyatholakala.Zombili izinketho zingokwemvelo, ziyabola, futhi ziyavundiswa.Izikhwama zekhofi ze-PLA kanye ne-LDPE ezinye izinketho.
Xhumana nethimba lethu ukuze uthole ulwazi olwengeziwe mayelana nezikhwama zekhofi ezizinzile, eziphrintwe ngokwezifiso.
Isikhathi sokuthumela: Apr-18-2023