Boma la US lidazindikira kuti likuyenera kuchitapo kanthu mu Meyi 2021 pomwe kugwiritsa ntchito katemera wa Covid-19 kukupitilira kuchepa.Magawo akulu aanthu anali kukana kulandira mlingo wawo woyamba wa katemera, kukulitsa kuthekera kwa kutsekeka kwanthawi yayitali komwe kungasokoneze chuma.
Akuluakulu a White House adazindikira kuti McDonald's, gulu lodziwika bwino la burger m'dzikolo, ndilomwe limayambitsa vutoli.Boma lidaganiza zoyamba kusindikiza zidziwitso za katemera wa Covid-19 pamakapu onse a khofi a McDonald pa Julayi 1 pofuna kukopa okayikira katemera.
Lingaliro la phukusi latsopanoli linali lopatsa makasitomala a McDonald "chidziwitso chodalirika chokhudza katemera akamamwa khofi."Zojambula zopakirazo zidatengedwa ku kampeni yapadziko lonse ya "Tikhoza Kuchita Izi".Patangopita masiku atatu kampeni itayamba, katemera woperekedwa kwa anthu 100 awonjezeka ndi 18%.
Kwa ambiri, izi zidangowonetsa kukopa komwe kungakhudze zomwe anthu amaziwona.Ena, komabe, amakayikira zamakhalidwe ogwiritsira ntchito ma CD kuti athandizire zina osati kampani ndi katundu wake.Ndi chiyani chinanso chomwe choyikapo khofi chingagwiritsidwe ntchito ngati chitha kugwiritsidwa ntchito kukonza katemera?
Chifukwa chiyani makampani amalimbikitsa zoyambitsa kudzera m'mapaketi awo?
Kutsatsa kwakhala chida champhamvu kwazaka zambiri, kothandiza osati kungokopa ogula kuti agule zinthu zinazake komanso kudziwitsa anthu zankhani zosiyanasiyana.
Kutsatsa kokhudzana ndi chifukwa, komwe kumatchedwanso chifukwa cha kutsatsa, kumatenga njira zosiyanasiyana, monga kutsatsa kwapamtima, kutsatsa komwe kumawonekera, komanso kutsata machitidwe.
Malinga ndi Catherine Suzanne Galloway wa pa yunivesite ya California, Berkeley, kusiyana pakati pa ndale ndi ogula zinthu kukusokonekera kwambiri chifukwa cha kutengera njira zamalonda ndi malonda ogula.
Malinga ndi zomwe adapeza mu kafukufuku wake Packaging Politics, "United States ilinso ndi mbiri yakale yogwiritsa ntchito zida zomwezo kuti zisokoneze malingaliro ambiri pazandale komanso ofuna kusankha omwe amagwiritsidwa ntchito ndi opanga kugulitsa malonda awo kwa ogula."
"Makampani omwe amakhulupirira zonse zomwe amachita, ndikuyitanitsa ogula kuti achite nawo kanthu, adzalandira mphotho ..."
Pofuna kudziwitsa anthu pazifukwa zosiyanasiyana, izi zapangitsa kuti pakhale mgwirizano pakati pa ogula ndi mabungwe, kuphatikiza mabungwe omwe siaboma, zipani zandale, ndi magulu amasewera.Izi nthawi zambiri zimabweretsa kusinthidwa kwachidule kwa paketiyo.
Mipikisano yapadziko lonse lapansi ya mpira, monga World Cup, ndi chitsanzo chokhazikika.Fifa, okonza, amagwirizana ndi mabizinesi ambiri kuti alengeze mpikisano wazinthu zogula wamba.
Makampaniwa asintha ma phukusi awo kwa nthawi yodziwikiratu ndi upangiri wa Fifa pofuna kudziwitsa anthu za mpikisanowo.
Komabe, ubwino wa maubwenzi amenewa si mabungwe okha;mitundu ingapindulenso kuchokera kwa iwo.
Mark Renshaw, wamkulu wapadziko lonse lapansi wamakampani ku Edelman, akulemba m'nkhani ya CNBC momwe mabizinesi omwe amakhala chete pamavuto ena amatha kuyiwalika.Kumbali inayi, atha kuwonjezera kukhulupirika ndikupeza misika yatsopano ngati agwirizana ndi mabungwe omwe amagawana nawo zomwe amafunikira.
M'mawu ake, "Makampani omwe amakhala ndi zikhulupiriro zawo pazonse zomwe amachita, ndikuyitanitsa ogula kuti achite nawo kanthu, adzalipidwa ndi zokambirana zambiri, kutembenuka kwambiri, ndipo pamapeto pake, kudzipereka kwambiri."
Zotsatira zake ndi zotani?
Chifukwa kutsatsa kumakhala ndi zotsatira pamakampeni andale komanso masewera a mpira, monganso njira zina zotsatsa.
Kuthekera kwa kusiyanitsa makasitomala ndi chimodzi mwazinthu zofunika kwambiri.Kafukufuku waposachedwa wapeza kuti 57% ya ogula atha kunyalanya kampani chifukwa cha malingaliro ake pamutu wina.
Izi zikutanthauza kuti ngati bizinesi iganiza zochirikiza zomwe ogula ambiri amatsutsana nazo, zitha kuwononga mbiri yawo (pamaso mwa makasitomala awo) ndikutaya ndalama zambiri.
Kusamveka bwino kapena kusamveka bwino kwa uthenga womwe waperekedwa ndi nkhani ina yokhudzana ndi malonda.Izi zitha kukhala chifukwa cha kusowa kwa zida zamkati zamtunduwu kapena kusamvetsetsa bwino za zovuta zamavuto.
Kampeni ya Starbucks ya "Race Together", momwe ma baristas adafunikira kulemba "Race Together" pamakapu awo a khofi kuti alimbikitse kukambirana pakati pa makasitomala pankhani zamitundu, ndi chitsanzo cha izi.
Ngakhale cholinga chake chinali chabwino, Starbucks adadzudzulidwa chifukwa cha kuphedwa kwake, komwe kumaphatikizapo mawu awiri okha.
Mwachibadwa, kusaoneka bwino kwa ndawalayo kunalephera kuyambitsa kukambitsirana kwakukulu ponena za maunansi a fuko a fuko, ndipo ena akuyerekeza ndi “kutsuka zobiriwira” m’njira zina.Izi zitha kuchepetsa kutsimikizika kwa mtundu ndikuwononga mbiri yake.
Momwe mungalimbikitsire zifukwa pogwiritsa ntchito khofi
Khofi ndi chimodzi mwazakumwa zomwe zimadyedwa kwambiri padziko lapansi, zomwe zimapangitsa kukhala chisankho chabwino kwambiri pakutsatsa.Ili ndi kuthekera kofikira anthu masauzande ambiri, mwinanso mamiliyoni, chifukwa ndi yotsika mtengo, yofikirika, komanso yofunikira pa moyo watsiku ndi tsiku wa anthu ambiri.
Mmodzi mwa okazinga apadera angapo omwe amachirikiza cholinga chogwirizana ndi mtundu wake ndi Rave Coffee.Amapereka 1% ya malonda aliwonse kudzera mu mgwirizano wawo wa "1% For The Planet" ku mabungwe a zachilengedwe kuphatikizapo Project Waterfall ndi One Tree Planted.
Mofanana ndi izi, Bristol's Full Court Press imapereka 50p kuchokera ku Timor-Leste iliyonse yogula khofi ku thumba lachiwonetsero lachigumula lomwe limathandizira madera omwe amalima khofi omwe akhudzidwa ndi kusefukira kwa nthaka ndi kusefukira kwa madzi.
Awiriwa ndi mafanizo a momwe opanga khofi angagwiritsire ntchito nsanja zawo kuti zithandizire zopindulitsa.Koma kulongedza katundu kumagwira ntchito yanji apa?
Kugwiritsa ntchito ma QR m'mbali mwa matumba ndi makapu otengerako mwina ndi njira imodzi yosavuta yodziwitsira anthu pazifukwa izi.Ma barcode am'bwalo omwe amadziwika kuti ma QR amagwiritsidwa ntchito kusunga deta pogwiritsa ntchito mabwalo akuda ndi oyera.
Makasitomala amatha kupeza pulogalamu, kanema, tsamba lawebusayiti, kapena tsamba lawebusayiti posanthula ma QR ndi zida zawo.Akhoza kuphunzira zambiri za zomwe zimayambitsa kuchokera pamenepa.
Izi sizimangothandiza owotcha okha kuti asunge chizindikiro chawo choyambirira pomwe akuthandiza pazifukwa zabwino, komanso amaperekanso zambiri kuti athetse chisokonezo chilichonse.
Makasitomala amatha kugula, ndipo onse owotcha amatha kugwirira ntchito limodzi kuti athandizire pazinthu zosiyanasiyana zachifundo komanso zachilengedwe.
Owotcha khofi amatha kutanthauzira bwino khofi wawo kudzera m'mapaketi komanso kukumbatira chifukwa, kudziwitsa ogula za izo, ndi kupititsa patsogolo anthu onse.
Ngati mukufuna kupanga matumba osindikizira ochepa ndi makapu otengerako kapena kuphatikiza nambala ya QR m'paketi yanu ya khofi, Cyan Pak ikhoza kukuthandizani.
Nthawi yotumiza: May-27-2023