Uhulumeni wase-US wabona ukuthi kufanele athathe izinyathelo ngoMeyi 2021 njengoba ukusetshenziswa kwemigomo ye-Covid-19 kuqhubeka nokwehla.Izingxenye ezinkulu zabantu bezinqaba ukuthola umthamo wazo wokuqala wokugoma, okuphakamisa amandla okuvalwa okude okungalimaza umnotho.
Izikhulu ze-White House zifinyelele esiphethweni sokuthi iMcDonald's, i-burger eyaziwa kakhulu esizweni, yayinokhiye wale nkinga.Uhulumeni wenze isinqumo sokuqala ukunyathelisa imininingwane yokugomela i-Covid-19 kuzo zonke izinkomishi zekhofi ezithathwe yi-McDonald ngoJulayi 1 ngomzamo wokuqinisekisa abangabaza umuthi wokugoma.
Umqondo wokupakishwa okusha kwakuwukunikeza amakhasimende akwaMcDonald “ulwazi oluthenjwayo mayelana nemithi yokugoma lapho ethatha inkomishi yekhofi.”Umsebenzi wobuciko wokupakishwa uthathwe emkhankasweni kazwelonke othi “Singakwenza Lokhu”.Ezinsukwini ezintathu kuqale umkhankaso, kunyuke ngo-18% ukugoma okunikezwa abantu abayikhulu.
Kwabaningi, lokhu kumane kugcizelele umthelela ongaba khona ukupakishwa okungenzeka kube nawo ekuboneni umphakathi.Abanye, nokho, bangabaza isimilo sokusebenzisa ukupakisha ukuxhasa izizathu ngaphandle kwenkampani nempahla yayo.Yini enye engasetshenziselwa ukupakishwa kwekhofi uma ingase isetshenziselwe ukuthuthukisa ukutholwa komgomo?
Kungani izinkampani zithuthukisa izimbangela ngokusebenzisa amaphakheji azo?
Ukumaketha sekuphenduke isikhali esinamandla kuyo yonke iminyaka, akusizi nje kuphela ukunxenxa abathengi ukuthi bathenge okuhle kodwa futhi nasekuqwashiseni umphakathi ngezinkinga ezahlukahlukene.
Ukumaketha okuhlobene nembangela, okubuye kubizwe ngokuthi yimbangela, kuthatha izindlela eziningi ezihlukene, njengokwenza uphawu oluvusa imizwa, ukufaka uphawu kumthombo ovulekile, nokukhomba indlela yokuziphatha.
Ngokuka-Catherine Suzanne Galloway weNyuvesi yaseCalifornia, eBerkeley, umehluko phakathi kwemikhakha yezombangazwe nezabathengi uya ubhideka kakhulu ngenxa yokwamukelwa kwamasu okumaketha ngamabhizinisi abathengi.
Ngokuvumelana nalokho akutholile ocwaningweni lwakhe lwe-Packaging Politics, "I-US nayo inomlando omude wokusebenzisa amathuluzi afanayo ukuze kutholwe umbono odumile mayelana nezindaba zezepolitiki kanye namakhandidethi asetshenziswa abakhiqizi ukumaketha izinto zabo kubathengi."
"Amabhrendi aphila izinkolelo zawo kukho konke akwenzayo, futhi amema abathengi ukuthi bathathe isinyathelo ngawo, azoklonyeliswa..."
Emzamweni wokuqwashisa umphakathi ngezizathu ezahlukahlukene, lokhu sekuholele ekubambisaneni okuningi phakathi kwemikhiqizo yabathengi nezinhlangano, okuhlanganisa ama-NGO, amaqembu ezepolitiki, namaqembu ezemidlalo.Lokhu kuvame ukuholela ekubhalweni kabusha okufushane kwephakheji.
Imiqhudelwano yebhola yamazwe ngamazwe, njengeNdebe Yomhlaba, iyisibonelo esivamile.I-Fifa, abahleli, ibambisana nenani elikhulu lamabhizinisi ukukhangisa umncintiswano wezimpahla ezivamile zabathengi.
Lezi zinkampani zizobe sezishintsha ukupakisha kwazo isikhathi esinqunyiwe ngokweseluleko seFifa emzamweni wokuqwashisa ngalo mqhudelwano.
Nokho, izinzuzo zalokhu kubambisana akuzona nje ezezinhlangano;izinhlobo nazo zingazuza kuzo.
UMark Renshaw, inhloko yomhlaba wonke yemikhiqizo kwa-Edelman, ubhala esihlokweni se-CNBC ukuthi amabhizinisi ahlala ethule kwezinye izinkinga azifaka kanjani engcupheni yokukhohlakala.Ngakolunye uhlangothi, bangakhuphula ukwethembeka futhi bafinyelele izimakethe ezintsha uma besebenzisana nezinhlangano ezabelana ngesethi yazo yamanani.
Ngamazwi akhe, “Amabhrendi aphila izinkolelo zawo kukho konke akwenzayo, futhi amema abathengi ukuthi bathathe isinyathelo ngawo, azoklonyeliswa ngengxoxo eyengeziwe, ukuguqulwa okwengeziwe, futhi ekugcineni, nokuzinikela okwengeziwe.”
Iyini imiphumela?
Imbangela yokuthengisa inemiphumela emikhankasweni yezepolitiki kanye nemiqhudelwano yebhola ngokufanayo, njengamanye amasu okuthengisa.
Amathuba okuhlukanisa amakhasimende kungenye yezinto ezibaluleke kakhulu.Ucwaningo lwakamuva luthole ukuthi u-57% wabathengi kungenzeka badube inkampani ngenxa yokuma kwayo esihlokweni esithile.
Lokhu kusho ukuthi uma ibhizinisi linquma ukusekela imbangela iningi labathengi balo elingahambisani nayo, lingalimaza isithunzi salo (emehlweni amakhasimende abo) futhi lilahlekelwe inani elikhulu lemali engenayo.
Ukungaqondakali noma ukungaqondakali komlayezo odluliswayo kungenye inkinga ngokumaketha kwesizathu.Lokhu kungaba ngenxa yokuntuleka komkhiqizo kwezinsiza zangaphakathi noma ukuqonda okungaphelele kobunzima benkinga.
Umkhankaso we-Starbucks othi “Race Together”, lapho ama-barista kwakudingeka ukuthi abhale ukuthi “Race Together” ezinkomishini zabo zekhofi ukuze akhuthaze ingxoxo phakathi kwamakhasimende mayelana nezindaba zobuhlanga, uwumfanekiso oyinhloko walokhu.
Yize inhloso yayiyinhle, abakwaStarbucks bathole ukugxekwa ngokubulawa, okuhlanganisa amagama amabili kuphela.
Njengokulindelekile, ukungacaci kwalo mkhankaso akuphumelelanga ukuvusa izingxoxo eziningi ngobudlelwano besizwe sobuhlanga, futhi abanye baye bawuqhathanisa “nokuwashwa luhlaza” ngezinye izindlela.Lokhu kungase kunciphise ubuqiniso bomkhiqizo futhi kulimaze isithunzi salo.
Indlela yokuthuthukisa ngempumelelo izimbangela usebenzisa ikhofi emaphaketheni
Ikhofi ingenye yeziphuzo ezisetshenziswa kakhulu emhlabeni, okwenza kube yisinqumo esihle sokumaketha.Inamandla okufinyelela amakhulu ezinkulungwane, uma kungezona izigidi, zabantu ngoba iyathengeka, iyafinyeleleka, futhi iyadingeka ezimpilweni zabantu abaningi zansuku zonke.
Enye yamarosa akhethekile ambalwa asekela imbangela ehambisana namanani omkhiqizo wawo i-Rave Coffee.Banikela ngo-1% wendali ngayinye ngokusebenzisana kwabo kwe-“1% For The Planet” ezinhlanganweni zezemvelo ezihlanganisa i-Project Waterfall kanye ne-One Tree Planted.
Ngokufanayo nalokhu, i-Bristol's Full Court Press inikela ngo-50p kusukela ekuthengeni ikhofi ngakunye kwe-Timor-Leste kusikhwama sezikhalazo zezikhukhula esiza izifunda ezitshala ikhofi ezithintwe ukudilika kwenhlabathi nezikhukhula.
Lokhu okubili kuyimifanekiso yokuthi abakhiqizi bekhofi bangasebenzisa kanjani amapulatifomu abo ukusekela izimbangela ezibalulekile.Kodwa iyiphi indima edlalwa ukupakishwa lapha?
Ukusebenzisa amakhodi e-QR ezinhlangothini zezikhwama kanye nezinkomishi ezithathwayo mhlawumbe kungenye yezindlela ezilula zokuqwashisa ngalezi zimbangela.Amabhakhodi wesikwele aziwa ngokuthi amakhodi e-QR asetshenziselwa ukugcina idatha kusetshenziswa izikwele ezimnyama nezimhlophe.
Amakhasimende angafinyelela kuhlelo lokusebenza, imuvi, iwebhusayithi, noma ikhasi lenkundla yezokuxhumana ngokuskena amakhodi e-QR ngamadivayisi abo.Bangafunda okwengeziwe ngembangela kuleli phuzu.
Lokhu akuvumeli kuphela ama-roasters ukuthi agcine uphawu lwawo lokuhweba lwangempela ngenkathi esiza isizathu esihle, kodwa futhi kunikeza imininingwane eyengeziwe ukuze asuse noma yikuphi ukudideka.
Amakhasimende ayakwazi ukuthenga, futhi wonke amarosa angasebenza ndawonye ukuze asekele izinhlobonhlobo zezinkinga zokupha kanye nezemvelo.
Abagazingi bekhofi bangachaza kahle ikhofi labo ngokulipakisha kuyilapho bemukela imbangela, bazisa abathengi ngayo, futhi bethuthukisa umphakathi uwonke.
Uma ufuna ukudala izikhwama ze-edishini ezinomkhawulo kanye nezinkomishi ezithengwayo noma ufake ikhodi ye-QR ephaketheni lakho lekhofi, i-Cyan Pak ingakusiza.
Isikhathi sokuthumela: May-27-2023