Urhulumente wase-US uye waqonda ukuba kufuneka athathe inyathelo ngoMeyi ka-2021 njengoko ukusetyenziswa kogonyo lwe-Covid-19 kuqhubeka ukwehla.Amaqela amakhulu abantu ayesala ukufumana idosi yawo yokuqala yokugonya, ephakamisa amandla okuvalwa okude okunokuthi kuqhwalelise uqoqosho.
Amagosa e-White House afikelela kwisigqibo sokuba uMcDonald's, ikhonkco le-burger elaziwayo kwilizwe lonke, wayenesitshixo kule ngxaki.Urhulumente wenze isigqibo sokuqalisa ukuprinta ulwazi lwesitofu sokugonya se-Covid-19 kuzo zonke iikomityi zekofu ezithathwa nguMcDonald ngoJulayi 1 ngeenzame zokuqinisekisa abo bathandabuzayo ngesitofu sokugonya.
Umbono ongemva kwepakethe entsha yayikukubonelela abathengi bakwaMcDonald "ngolwazi oluthembekileyo malunga nezitofu zokugonya xa bebambe ikomityi yekofu."Umsebenzi wobugcisa wokupakishwa uthathwe kwiphulo lesizwe elithi “Singakwenza Oku”.Kwiintsuku ezintathu emva kokuba eli phulo liqalile, kuye kwakho ukwanda nge-18% kugonyo olunikwa abantu abali-100.
Kwabaninzi, oku kugxininise impembelelo enokubakho ukupakishwa okunokuba nayo kwimbono yoluntu.Abanye, nangona kunjalo, bathandabuza isimilo sokusebenzisa ipakethe ukuxhasa izizathu ngaphandle kwenkampani kunye nempahla yayo.Yeyiphi enye into enokusetyenziselwa ukupakishwa kwekofu ukuba ingasetyenziselwa ukuphucula ukuthathwa kwesitofu sokugonya?
Kutheni iinkampani zikhuthaza izizathu ngokupakishwa kwazo?
Intengiso iye yaba sisixhobo esinamandla kuyo yonke iminyaka, iluncedo kungekuphela nje ukucenga abathengi ukuba bathenge into ethile elungileyo kodwa nokwazisa uluntu ngemiba eyahlukeneyo.
Intengiso enxulumene nesizathu, ekwabizwa ngokuba yimbangela yokuthengisa, ithatha iindlela ezininzi ezahlukeneyo, ezinje ngophawu oluchukumisayo, uphawu oluvulelekileyo, kunye nokujolisa ekuziphatheni.
Ngokutsho kukaCatherine Suzanne Galloway weYunivesithi yaseCalifornia, eBerkeley, ukuhlukana phakathi kwezopolitiko kunye nabathengi kuya kuba nzima ngakumbi ngenxa yokwamkelwa kwezicwangciso zokuthengisa ngamashishini abathengi.
Ngokweziphumo zakhe kuphando lwePackaging Politics, "I-US inembali ende yokusebenzisa izixhobo ezifanayo ukuguqula uluvo oludumileyo malunga nemicimbi yezopolitiko kunye nabaviwa abasetyenziswa ngabavelisi ukuthengisa izinto zabo kubathengi."
"Iimpawu eziphila iinkolelo zazo kuyo yonke into abayenzayo, kwaye bameme abathengi ukuba bathathe inyathelo kunye nabo, baya kuvuzwa ..."
Kwiinzame zokwazisa uluntu ngezizathu ezahlukeneyo, oku kuye kwakhokelela kwinani lentsebenziswano phakathi kweempawu zabathengi kunye nemibutho, kuquka ii-NGO, amaqela ezopolitiko, kunye namaqela ezemidlalo.Oku kudla ngokukhokelela ekubhalweni ngokutsha okufutshane kwepakethe.
Ukhuphiswano lwebhola ekhatywayo lwamazwe ngamazwe, njengeNdebe yeHlabathi, lungumzekelo othe rhoqo.I-Fifa, abaququzeleli, isebenzisana nenani elikhulu lamashishini ukubhengeza ukhuphiswano kwizinto eziqhelekileyo zabathengi.
Ezi nkampani ziya kuthi emva koko zitshintshe ukupakishwa kwazo kangangexesha elimiselweyo ngeengcebiso zeFifa ngeenzame zokwazisa ngokhuphiswano.
Nangona kunjalo, izibonelelo zolu buhlakani azikho nje kwimibutho;iibrendi nazo zinokuzuza kuzo.
UMark Renshaw, intloko yehlabathi jikelele ye-brand practice e-Edelman, ubhala kwinqaku le-CNBC malunga nendlela amashishini ahlala ethule kwiingxaki ezithile abeka umngcipheko wokulibaleka.Ngakolunye uhlangothi, banokunyusa ukuthembeka kunye nokufikelela kwiimarike ezintsha ukuba basebenzisane nemibutho eyabelana ngeseti yexabiso labo.
Ngamazwi akhe, "Iimpawu eziphila iinkolelo zazo kuyo yonke into abayenzayo, kwaye imema abathengi ukuba bathathe inyathelo kunye nabo, baya kuvuzwa ngencoko engakumbi, ukuguqulwa okungaphezulu, kwaye ekugqibeleni, ukuzinikela ngakumbi."
Iyintoni imiphumo?
Isizathu sokuthengisa sineziphumo zamaphulo ezopolitiko kunye neetumente zebhola ekhatywayo ngokufanayo, njengezinye iindlela zokuthengisa.
Ithuba lokwahlula abathengi yenye yezona zinto zibalulekileyo.Uphononongo lwakutsha nje lufumene ukuba i-57% yabathengi banokuthi bangayifuni inkampani ngenxa yokuma kwayo kwisihloko esithile.
Oku kuthetha ukuba ukuba ishishini lithatha isigqibo sokuxhasa isizathu uninzi lwabathengi balo abangavumelaniyo nalo, oko kunokonakalisa isidima sabo (emehlweni abaxumi babo) kwaye baphulukane nesixa esikhulu sengeniso.
Ukungacaci okanye ukungacaci komyalezo ogqithisiweyo ngomnye umba ngesizathu sokuthengisa.Oku kunokuba ngenxa yokungabikho kwe-brand yemithombo yangaphakathi okanye ukuqonda okungaphelelanga kobunzima bengxaki.
Iphulo likaStarbucks elithi “Race Together”, apho ii-baristas zacelwa ukuba zibhale “Ugqatso Ndawonye” kwiikomityi zekofu ukukhuthaza incoko phakathi kwabathengi malunga nemiba yobuhlanga, ngumzekeliso obalaseleyo woku.
Nangona injongo yayilungile, iStarbucks ifumene ukugxekwa ngokubulawa, okubandakanya amagama amabini kuphela.
Ngokwemvelo, ukungacacanga kweli phulo akuzange kubangele iingxoxo ezininzi ngobudlelwane besizwe sobuhlanga, yaye abanye baye bakuthelekisa “nokuhlanjwa luhlaza” ngezinye iindlela.Oku kunokunciphisa ukunyaniseka kwebrendi kwaye konakalise isidima salo.
Indlela yokukhuthaza ngokufanelekileyo izizathu usebenzisa ukupakishwa kwekofu
Ikofu sesinye seziselo ezisetyenziswa kakhulu kwihlabathi, iyenza ibe lukhetho olukhulu lokuthengisa.Inamandla okufikelela kumakhulu amawaka, ukuba ayizizo izigidi, ngenxa yokuba iyafikeleleka, iyafikeleleka, kwaye iyimfuneko kubomi bemihla ngemihla babantu abaninzi.
Enye yeeroyisi ezininzi ezikhethekileyo ezixhasa isizathu esihambelana nexabiso lebrand yayo yiRave Coffee.Banikela nge-1% yentengiso nganye ngokusebenzisa intsebenziswano yabo ethi "1% yePlanethi" kwimibutho yokusingqongileyo kuquka iProjekthi yamanzi kunye ne-One Tree Planted.
Ngokufanayo nale nto, iBristol's Full Court Press inikela nge-50p ukusuka kwi-Timor-Leste nganye ehlanjwe yikofu yokuthenga kwingxowa-mali yesibheno yesikhukula encedisa imimandla yokulima ikofu echatshazelwa kukudilika komhlaba kunye nezikhukhula.
Ezi zimbini ziyimifanekiso yendlela abavelisi bekofu abanokusebenzisa ngayo amaqonga abo ukuxhasa izizathu ezifanelekileyo.Kodwa yintoni indima edlalwa ukupakishwa apha?
Ukusebenzisa iikhowudi ze-QR emacaleni eengxowa kunye neekomityi ezithathayo mhlawumbi yenye yeendlela ezilula zokwazisa ngezi zizathu.Iikhowudi zebhakhowudi ezaziwa ngokuba ziikhowudi zeQR zisetyenziselwa ukugcina idatha kusetyenziswa izikwere ezimnyama nezimhlophe.
Abathengi banokufikelela kwi-app, imuvi, iwebhusayithi, okanye iphepha lemidiya yoluntu ngokuskena iikhowudi ze-QR ngezixhobo zabo.Banokufunda ngakumbi malunga nonobangela kule ngongoma.
Oku akuvumeli kuphela ii-roaters ukuba zigcine uphawu lwazo loqobo ngelixa zinceda isizathu esilungileyo, kodwa ikwabonelela ngeenkcukacha ezithe kratya ukuze kupheliswe nakuphi na ukubhideka.
Abathengi bayakwazi ukuthenga, kwaye bonke abatshisi banokusebenza kunye ukuxhasa imiba eyahlukeneyo yesisa kunye nokusingqongileyo.
Abashicileli bekofu banokuyichaza kakuhle ikofu yabo ngokupakisha ngelixa besamkela isizathu, besazisa abathengi ngayo, kwaye beqhubela phambili noluntu ngokubanzi.
Ukuba ufuna ukwenza iibhegi zohlelo olulinganiselweyo kunye neekomityi zokuthatha okanye ubandakanye ikhowudi ye-QR kwipakethe yakho yekofu, iCyan Pak inokukunceda.
Ixesha lokuposa: May-27-2023