Guverinoma ya Amerika yabonye ko igomba gufata ingamba muri Gicurasi 2021 kuko ikoreshwa ry’inkingo za Covid-19 ryakomeje kugabanuka.Ibice byinshi byabaturage banze kubona igipimo cyambere cyinkingo, bizamura ubushobozi bwo gufunga igihe kirekire byahungabanya ubukungu.
Abayobozi ba White House bageze ku mwanzuro w'uko McDonald's, urunigi ruzwi cyane mu gihugu, rufite urufunguzo rw'iki kibazo.Guverinoma yafashe icyemezo cyo gutangira gucapa amakuru y’inkingo ya Covid-19 ku bikombe byose by’ikawa bya McDonald ku ya 1 Nyakanga mu rwego rwo kumvisha abakekeranya inkingo.
Igitekerezo cyihishe inyuma yibi bipfunyika kwari uguha abakiriya ba McDonald "amakuru yizewe yerekeye inkingo iyo bafashe ikawa."Ibihangano byo gupakira byakuwe mubukangurambaga mu gihugu hose "Turashobora gukora ibi".Nyuma y'iminsi itatu ubukangurambaga butangiye, hiyongereyeho 18% by'inkingo zitangwa ku bantu 100.
Kuri benshi, ibi byabaye gusa gushimangira ingaruka zishobora guterwa no gupakira.Abandi ariko, babajije imyitwarire yo gukoresha ibipfunyika kugirango bashyigikire ibitera uretse isosiyete n'ibicuruzwa byayo.Ni iki kindi gupakira ikawa cyakoreshwa mugihe gishobora gukoreshwa mugutezimbere urukingo?
Kuki ibigo biteza imbere ibitera binyuze mubipfunyika?
Kwamamaza byahindutse intwaro ikomeye mu myaka yashize, ntabwo ari ingirakamaro gusa mu kumvisha abaguzi kugura ikintu cyiza ahubwo no mu gukangurira abaturage kumenya ibibazo bitandukanye.
Impamvu zijyanye no kwamamaza, nanone byitwa impamvu yo kwamamaza, ifata uburyo bwinshi butandukanye, nko kwerekana amarangamutima, kuranga isoko-gufungura, no kuganisha ku myitwarire.
Nk’uko Catherine Suzanne Galloway wo muri kaminuza ya Californiya, Berkeley abitangaza ngo itandukaniro riri hagati y’inzego za politiki n’abaguzi riragenda ryuzura bitewe n’uko hashyizweho ingamba zo kwamamaza n’ubucuruzi bw’abaguzi.
Dukurikije ibyo yabonye mu bushakashatsi bwe bwo gupakira ibintu, “Amerika kandi ifite amateka maremare yo gukoresha ibikoresho bimwe kugira ngo ihindure ibitekerezo bya rubanda ku bibazo bya politiki ndetse n’abakandida bikoreshwa n’abakora ibicuruzwa kugira ngo bagurishe ibicuruzwa byabo ku baguzi.”
“Ibicuruzwa bikurikiza imyizerere yabo mu byo bakora byose, kandi bigatumira abaguzi kugira icyo bakora, bizagororerwa…”
Mu rwego rwo gukangurira abaturage kumenya impamvu zitandukanye, ibi byatumye habaho ubufatanye butandukanye hagati y’ibirango by’abaguzi n’imiryango, harimo imiryango itegamiye kuri Leta, amashyaka ya politiki, n’amakipe ya siporo.Ibi mubisanzwe biganisha kuri rebranding mugihe cyo gupakira.
Amarushanwa mpuzamahanga yumupira wamaguru, nkigikombe cyisi, ni urugero rwinshi.Fifa, abategura, bafatanya nubucuruzi bwinshi kwamamaza kwamamaza amarushanwa kubicuruzwa bisanzwe.
Izi sosiyete zizahindura ibyo zapakiye mugihe cyagenwe hamwe ninama za Fifa murwego rwo gukangurira abantu kumenya amarushanwa.
Ariko, inyungu z'ubwo bufatanye ntabwo ari iz'imiryango gusa;ibirango nabyo birashobora kubyungukiramo.
Mark Renshaw, umuyobozi w’ibikorwa by’ibikorwa byo kwamamaza ku isi muri Edelman, yanditse mu kiganiro CNBC avuga ku buryo ubucuruzi bwicecekera ku bibazo bimwe na bimwe bugira ibyago byo kwibagirana.Kurundi ruhande, barashobora kongera ubudahemuka no kugera kumasoko mashya niba bakorana nimiryango isangiye indangagaciro.
Mu magambo ye, “Ibicuruzwa bikurikiza imyizerere yabo mu byo bakora byose, kandi bigahamagarira abaguzi kugira icyo bifatanya na byo, bizagororerwa ibiganiro byinshi, guhindura byinshi, ndetse no kurushaho kwiyemeza.”
Ingaruka ni izihe?
Impamvu kwamamaza bifite ingaruka kubukangurambaga bwa politiki n'amarushanwa y'umupira w'amaguru, kimwe nizindi ngamba zo kwamamaza.
Ibishoboka byo gutandukanya abakiriya nimwe mubyingenzi.Ubushakashatsi buherutse gukorwa bwagaragaje ko 57% by’abaguzi bashobora kwanga isosiyete kubera imyifatire yabo ku ngingo runaka.
Ibi bivuze ko niba ubucuruzi bwiyemeje gushyigikira impamvu abakiriya bayo benshi batemeranyaho, bishobora kwangiza izina ryabo (mumaso yabakiriya babo) kandi bigatakaza amafaranga menshi yinjira.
Kudasobanuka cyangwa kudasobanuka kubutumwa bwatanzwe nikindi kibazo kijyanye no kwamamaza.Ibi birashobora guterwa no kubura ikirango kubura amikoro yimbere cyangwa kutumva neza ikibazo gikomeye.
Iyamamaza rya “Race Twese hamwe” rya Starbucks, aho baristas basabwaga kwandika “Irushanwa Hamwe” ku bikombe byabo bya kawa kugira ngo bashishikarize kuganira hagati y’abakiriya ku bibazo by’amoko, ni urugero rwiza rwibi.
Nubwo intego yari nziza, Starbucks yakiriye kunengwa kwicwa, harimo amagambo abiri gusa.
Ubusanzwe, ubukangurambaga budasobanutse bwananiwe gukurura ibiganiro byinshi ku mibanire y’amoko y’igihugu, abandi babigereranya n '“icyatsi kibisi” mu bundi buryo.Ibi birashobora kugabanya ukuri kwikirango no kwangiza izina ryacyo.
Nigute ushobora guteza imbere neza impamvu ukoresheje ikawa
Ikawa ni kimwe mu binyobwa bikoreshwa cyane ku isi, bikaba ari amahitamo meza yo kwamamaza.Ifite ubushobozi bwo kugera ku bihumbi magana, niba atari miriyoni, kubantu kuko ihendutse, iragerwaho, kandi irakenewe mubuzima bwa buri munsi.
Imwe mumasoko yihariye yihariye ashyigikira impamvu ijyanye nagaciro kayo ni Rave Coffee.Batanga 1% ya buri gicuruzwa babinyujije mubufatanye bwabo "1% Kubumubumbe" mumashyirahamwe yibidukikije harimo Umushinga Waterfall hamwe nigiti kimwe cyatewe.
Kimwe n’ibi, Itangazamakuru ry’urukiko rwuzuye rwa Bristol ritanga 50p muri buri Timor-Leste yogeje ikawa mu kigega cy’ubujurire cy’umwuzure gifasha uturere dukura kawa twibasiwe n’isenyuka n’umwuzure.
Ibi byombi nibigaragaza uburyo abakora ikawa bashobora gukoresha urubuga rwabo kugirango bashyigikire impamvu zifatika.Ariko ni uruhe ruhare gupakira bigira hano?
Gukoresha QR code kumpande yimifuka nibikombe byo gufata birashoboka ko arimwe muburyo bworoshye bwo kuzamura imyumvire kubitera.Kode ya kare izwi nka QR code ikoreshwa mukubika amakuru ukoresheje kare na cyera.
Abakiriya barashobora kubona porogaramu, firime, urubuga, cyangwa imbuga nkoranyambaga bakoresheje kodegisi ya QR hamwe nibikoresho byabo.Barashobora kwiga byinshi kubitera kuva iyi ngingo.
Ibi ntabwo bifasha gusa abatekamutwe kugumana ikirango cyambere mugihe bafasha impamvu nziza, ariko kandi itanga ibisobanuro birambuye kugirango bakureho urujijo.
Abakiriya bashoboye kugura, kandi abatekamutwe bose barashobora gukorera hamwe kugirango bashyigikire ibibazo bitandukanye byubugiraneza nibidukikije.
Ikawa irashobora gusobanura neza ikawa yabo binyuze mubipfunyika mugihe nayo yakiriye impamvu, kubimenyesha abaguzi kubyerekeye, no guteza imbere societe muri rusange.
Niba ushaka gukora imifuka ntarengwa hamwe nibikombe byo gufata cyangwa gushyiramo QR code mubipfunyika kawa yawe, Cyan Pak irashobora kugufasha.
Igihe cyoherejwe: Gicurasi-27-2023